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31 Publications
2021 | Journal Article | LibreCat-ID: 41313
Steinhoff, Lena, and Marcellis M. Zondag. “Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages.” Journal of Business Research, vol. 129, Elsevier BV, 2021, pp. 70–82, doi:10.1016/j.jbusres.2021.02.016.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 41338
Salonen, Anna, et al. “Engaging a Product-Focused Sales Force in Solution Selling: Interplay of Individual- and Organizational-Level Conditions.” Journal of the Academy of Marketing Science, vol. 49, no. 1, Springer Science and Business Media LLC, 2021, pp. 139–63, doi:10.1007/s11747-020-00729-z.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 41337
Garnefeld, Ina, et al. “Online Reviews Generated through Product Testing: Can More Favorable Reviews Be Enticed with Free Products?” Journal of the Academy of Marketing Science, vol. 49, no. 4, Springer Science and Business Media LLC, 2021, pp. 703–22, doi:10.1007/s11747-021-00770-6.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 46635
Schaefers, Tobias, et al. “Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration.” Industrial Marketing Management, vol. 93, Elsevier BV, 2021, pp. 466–81, doi:10.1016/j.indmarman.2020.06.002.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 48519
Hubner-Benz, Sylvia, et al. “An Asia-Centric Approach to Team Innovation: Cultural Differences in Exploration and Exploitation Behavior.” Journal of Business Research, vol. 138, Elsevier BV, 2021, pp. 408–21, doi:10.1016/j.jbusres.2021.09.009.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41299
Kim, Jisu J., et al. “An Emerging Theory of Loyalty Program Dynamics.” Journal of the Academy of Marketing Science, vol. 49, no. 1, Springer Science and Business Media LLC, 2020, pp. 71–95, doi:10.1007/s11747-020-00719-1.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41310
Henderson, Conor M., et al. “Customer Inertia Marketing.” Journal of the Academy of Marketing Science, vol. 49, no. 2, Springer Science and Business Media LLC, 2020, pp. 350–73, doi:10.1007/s11747-020-00744-0.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41306
Payne, Adrian, et al. “Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation.” Industrial Marketing Management, vol. 87, Elsevier BV, 2020, pp. 244–55, doi:10.1016/j.indmarman.2020.02.015.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41303
Martin, Kelly D., et al. “Data Privacy in Retail.” Journal of Retailing, vol. 96, no. 4, Elsevier BV, 2020, pp. 474–89, doi:10.1016/j.jretai.2020.08.003.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41312
Eggert, Andreas, et al. “Understanding and Managing Customer Value Propositions: Introduction to the Special Issue.” Industrial Marketing Management, vol. 87, Elsevier BV, 2020, pp. 242–43, doi:10.1016/j.indmarman.2020.01.007.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41308
Steinhoff, Lena, and Robert W. Palmatier. “Commentary: Opportunities and Challenges of Technology in Relationship Marketing.” Australasian Marketing Journal, vol. 29, no. 2, SAGE Publications, 2020, pp. 111–17, doi:10.1016/j.ausmj.2020.07.003.
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41294
Steinhoff, Lena, et al. “Online Relationship Marketing.” Journal of the Academy of Marketing Science, vol. 47, no. 3, Springer Science and Business Media LLC, 2019, pp. 369–93, doi:10.1007/s11747-018-0621-6.
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41309
Eggert, Andreas, et al. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing, vol. 83, no. 5, SAGE Publications, 2019, pp. 115–32, doi:10.1177/0022242919860802.
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41339
Garnefeld, Ina, et al. “Exploring the Link between Payment Schemes and Customer Fraud: A Mental Accounting Perspective.” Journal of the Academy of Marketing Science, vol. 47, no. 4, Springer Science and Business Media LLC, 2019, pp. 595–616, doi:10.1007/s11747-019-00653-x.
LibreCat
| DOI
2018 | Journal Article | LibreCat-ID: 41340
Garnefeld, Ina, et al. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.” Journal of the Academy of Marketing Science, vol. 46, no. 6, Springer Science and Business Media LLC, 2018, pp. 1133–47, doi:10.1007/s11747-018-0600-y.
LibreCat
| DOI
2017 | Journal Article | LibreCat-ID: 46638
Terho, Harri, et al. “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action.” Industrial Marketing Management, vol. 66, Elsevier BV, 2017, pp. 42–55, doi:10.1016/j.indmarman.2017.06.015.
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| DOI
2016 | Journal Article | LibreCat-ID: 46640
Böhm, Eva, et al. “Service Transition: A Viable Option for Manufacturing Companies with Deteriorating Financial Performance?” Industrial Marketing Management, vol. 60, no. 1, Elsevier BV, 2016, pp. 101–11, doi:10.1016/j.indmarman.2016.04.007.
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| DOI
2014 | Journal Article | LibreCat-ID: 41296
Steinhoff, Lena, and Robert W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” Journal of the Academy of Marketing Science, vol. 44, no. 1, Springer Science and Business Media LLC, 2014, pp. 88–107, doi:10.1007/s11747-014-0405-6.
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| DOI
2012 | Journal Article | LibreCat-ID: 5716
Evanschitzky, Heiner, et al. “Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.” Journal of Retailing, vol. 88, no. 3, Elsevier, 2012, pp. 356–66.
LibreCat
2011 | Journal Article | LibreCat-ID: 46641
Eggert, Andreas, et al. “Industrial Services, Product Innovations, and Firm Profitability: A Multiple-Group Latent Growth Curve Analysis.” Industrial Marketing Management, vol. 40, no. 5, Elsevier BV, 2011, pp. 661–70, doi:10.1016/j.indmarman.2011.05.007.
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