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31 Publications
2020 | Journal Article | LibreCat-ID: 41308
Commentary: Opportunities and challenges of technology in relationship marketing
L. Steinhoff, R.W. Palmatier, Australasian Marketing Journal 29 (2020) 111–117.
LibreCat
| DOI
L. Steinhoff, R.W. Palmatier, Australasian Marketing Journal 29 (2020) 111–117.
2019 | Journal Article | LibreCat-ID: 41294
Online relationship marketing
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.
LibreCat
| DOI
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.
2019 | Journal Article | LibreCat-ID: 41309
Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing 83 (2019) 115–132.
LibreCat
| DOI
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing 83 (2019) 115–132.
2019 | Journal Article | LibreCat-ID: 41339
Exploring the link between payment schemes and customer fraud: a mental accounting perspective
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, E. Böhm, Journal of the Academy of Marketing Science 47 (2019) 595–616.
LibreCat
| DOI
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, E. Böhm, Journal of the Academy of Marketing Science 47 (2019) 595–616.
2018 | Journal Article | LibreCat-ID: 41340
I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
I. Garnefeld, E. Böhm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133–1147.
LibreCat
| DOI
I. Garnefeld, E. Böhm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133–1147.
2017 | Journal Article | LibreCat-ID: 46638
Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action
H. Terho, A. Eggert, W. Ulaga, A. Haas, E. Böhm, Industrial Marketing Management 66 (2017) 42–55.
LibreCat
| DOI
H. Terho, A. Eggert, W. Ulaga, A. Haas, E. Böhm, Industrial Marketing Management 66 (2017) 42–55.
2016 | Journal Article | LibreCat-ID: 46640
Service transition: A viable option for manufacturing companies with deteriorating financial performance?
E. Böhm, A. Eggert, C. Thiesbrummel, Industrial Marketing Management 60 (2016) 101–111.
LibreCat
| DOI
E. Böhm, A. Eggert, C. Thiesbrummel, Industrial Marketing Management 60 (2016) 101–111.
2014 | Journal Article | LibreCat-ID: 41296
Understanding loyalty program effectiveness: managing target and bystander effects
L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2014) 88–107.
LibreCat
| DOI
L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2014) 88–107.
2012 | Journal Article | LibreCat-ID: 5716
Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.
H. Evanschitzky, F. v Wangenheim, N. Wünderlich, Journal of Retailing 88 (2012) 356–366.
LibreCat
H. Evanschitzky, F. v Wangenheim, N. Wünderlich, Journal of Retailing 88 (2012) 356–366.
2011 | Journal Article | LibreCat-ID: 46641
Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, Industrial Marketing Management 40 (2011) 661–670.
LibreCat
| DOI
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, Industrial Marketing Management 40 (2011) 661–670.
2006 | Dissertation | LibreCat-ID: 50465
Spitzensport und Publikum. Theoretische Überlegungen zum Problem der Publikumsbindung.
L. Riedl, Spitzensport und Publikum. Theoretische Überlegungen zum Problem der Publikumsbindung., Czwalina (Verlag), Hamburg, 2006.
LibreCat
L. Riedl, Spitzensport und Publikum. Theoretische Überlegungen zum Problem der Publikumsbindung., Czwalina (Verlag), Hamburg, 2006.