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31 Publications
2020 | Journal Article | LibreCat-ID: 41308
Steinhoff L, Palmatier RW. Commentary: Opportunities and challenges of technology in relationship marketing. Australasian Marketing Journal. 2020;29(2):111-117. doi:10.1016/j.ausmj.2020.07.003
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41294
Steinhoff L, Arli D, Weaven S, Kozlenkova IV. Online relationship marketing. Journal of the Academy of Marketing Science. 2019;47(3):369-393. doi:10.1007/s11747-018-0621-6
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41309
Eggert A, Steinhoff L, Witte C. Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing. 2019;83(5):115-132. doi:10.1177/0022242919860802
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41339
Garnefeld I, Eggert A, Husemann-Kopetzky M, Böhm E. Exploring the link between payment schemes and customer fraud: a mental accounting perspective. Journal of the Academy of Marketing Science. 2019;47(4):595-616. doi:10.1007/s11747-019-00653-x
LibreCat
| DOI
2018 | Journal Article | LibreCat-ID: 41340
Garnefeld I, Böhm E, Klimke L, Oestreich A. I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science. 2018;46(6):1133-1147. doi:10.1007/s11747-018-0600-y
LibreCat
| DOI
2017 | Journal Article | LibreCat-ID: 46638
Terho H, Eggert A, Ulaga W, Haas A, Böhm E. Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. Industrial Marketing Management. 2017;66:42-55. doi:10.1016/j.indmarman.2017.06.015
LibreCat
| DOI
2016 | Journal Article | LibreCat-ID: 46640
Böhm E, Eggert A, Thiesbrummel C. Service transition: A viable option for manufacturing companies with deteriorating financial performance? Industrial Marketing Management. 2016;60(1):101-111. doi:10.1016/j.indmarman.2016.04.007
LibreCat
| DOI
2014 | Journal Article | LibreCat-ID: 41296
Steinhoff L, Palmatier RW. Understanding loyalty program effectiveness: managing target and bystander effects. Journal of the Academy of Marketing Science. 2014;44(1):88-107. doi:10.1007/s11747-014-0405-6
LibreCat
| DOI
2012 | Journal Article | LibreCat-ID: 5716
Evanschitzky H, Wangenheim F v, Wünderlich N. Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops. Journal of Retailing. 2012;88(3):356-366.
LibreCat
2011 | Journal Article | LibreCat-ID: 46641
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis. Industrial Marketing Management. 2011;40(5):661-670. doi:10.1016/j.indmarman.2011.05.007
LibreCat
| DOI
2006 | Dissertation | LibreCat-ID: 50465
Riedl L. Spitzensport und Publikum. Theoretische Überlegungen zum Problem der Publikumsbindung. Czwalina (Verlag); 2006:278-285.
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