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31 Publications
2020 | Journal Article | LibreCat-ID: 41308
L. Steinhoff and R. W. Palmatier, “Commentary: Opportunities and challenges of technology in relationship marketing,” Australasian Marketing Journal, vol. 29, no. 2, pp. 111–117, 2020, doi: 10.1016/j.ausmj.2020.07.003.
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| DOI
2019 | Journal Article | LibreCat-ID: 41294
L. Steinhoff, D. Arli, S. Weaven, and I. V. Kozlenkova, “Online relationship marketing,” Journal of the Academy of Marketing Science, vol. 47, no. 3, pp. 369–393, 2019, doi: 10.1007/s11747-018-0621-6.
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| DOI
2019 | Journal Article | LibreCat-ID: 41309
A. Eggert, L. Steinhoff, and C. Witte, “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships,” Journal of Marketing, vol. 83, no. 5, pp. 115–132, 2019, doi: 10.1177/0022242919860802.
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41339
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, and E. Böhm, “Exploring the link between payment schemes and customer fraud: a mental accounting perspective,” Journal of the Academy of Marketing Science, vol. 47, no. 4, pp. 595–616, 2019, doi: 10.1007/s11747-019-00653-x.
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| DOI
2018 | Journal Article | LibreCat-ID: 41340
I. Garnefeld, E. Böhm, L. Klimke, and A. Oestreich, “I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions,” Journal of the Academy of Marketing Science, vol. 46, no. 6, pp. 1133–1147, 2018, doi: 10.1007/s11747-018-0600-y.
LibreCat
| DOI
2017 | Journal Article | LibreCat-ID: 46638
H. Terho, A. Eggert, W. Ulaga, A. Haas, and E. Böhm, “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action,” Industrial Marketing Management, vol. 66, pp. 42–55, 2017, doi: 10.1016/j.indmarman.2017.06.015.
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| DOI
2016 | Journal Article | LibreCat-ID: 46640
E. Böhm, A. Eggert, and C. Thiesbrummel, “Service transition: A viable option for manufacturing companies with deteriorating financial performance?,” Industrial Marketing Management, vol. 60, no. 1, pp. 101–111, 2016, doi: 10.1016/j.indmarman.2016.04.007.
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| DOI
2014 | Journal Article | LibreCat-ID: 41296
L. Steinhoff and R. W. Palmatier, “Understanding loyalty program effectiveness: managing target and bystander effects,” Journal of the Academy of Marketing Science, vol. 44, no. 1, pp. 88–107, 2014, doi: 10.1007/s11747-014-0405-6.
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| DOI
2012 | Journal Article | LibreCat-ID: 5716
H. Evanschitzky, F. v Wangenheim, and N. Wünderlich, “Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.,” Journal of Retailing, vol. 88, no. 3, pp. 356–366, 2012.
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2011 | Journal Article | LibreCat-ID: 46641
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis,” Industrial Marketing Management, vol. 40, no. 5, pp. 661–670, 2011, doi: 10.1016/j.indmarman.2011.05.007.
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| DOI
2006 | Dissertation | LibreCat-ID: 50465
L. Riedl, Spitzensport und Publikum. Theoretische Überlegungen zum Problem der Publikumsbindung. Hamburg: Czwalina (Verlag), 2006, pp. 278–285.
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