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33 Publications
2020 | Journal Article | LibreCat-ID: 41303
Martin, Kelly D., Jisu J. Kim, Robert W. Palmatier, Lena Steinhoff, David W. Stewart, Beth A. Walker, Yonggui Wang, and Scott K. Weaven. “Data Privacy in Retail.” Journal of Retailing 96, no. 4 (2020): 474–89. https://doi.org/10.1016/j.jretai.2020.08.003.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41312
Eggert, Andreas, Pennie Frow, Adrian Payne, and Lena Steinhoff. “Understanding and Managing Customer Value Propositions: Introduction to the Special Issue.” Industrial Marketing Management 87 (2020): 242–43. https://doi.org/10.1016/j.indmarman.2020.01.007.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41308
Steinhoff, Lena, and Robert W. Palmatier. “Commentary: Opportunities and Challenges of Technology in Relationship Marketing.” Australasian Marketing Journal 29, no. 2 (2020): 111–17. https://doi.org/10.1016/j.ausmj.2020.07.003.
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41294
Steinhoff, Lena, Denni Arli, Scott Weaven, and Irina V. Kozlenkova. “Online Relationship Marketing.” Journal of the Academy of Marketing Science 47, no. 3 (2019): 369–93. https://doi.org/10.1007/s11747-018-0621-6.
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41309
Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing 83, no. 5 (2019): 115–32. https://doi.org/10.1177/0022242919860802.
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41339
Garnefeld, Ina, Andreas Eggert, Markus Husemann-Kopetzky, and Eva Böhm. “Exploring the Link between Payment Schemes and Customer Fraud: A Mental Accounting Perspective.” Journal of the Academy of Marketing Science 47, no. 4 (2019): 595–616. https://doi.org/10.1007/s11747-019-00653-x.
LibreCat
| DOI
2018 | Journal Article | LibreCat-ID: 41340
Garnefeld, Ina, Eva Böhm, Lena Klimke, and Andrea Oestreich. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.” Journal of the Academy of Marketing Science 46, no. 6 (2018): 1133–47. https://doi.org/10.1007/s11747-018-0600-y.
LibreCat
| DOI
2017 | Journal Article | LibreCat-ID: 46638
Terho, Harri, Andreas Eggert, Wolfgang Ulaga, Alexander Haas, and Eva Böhm. “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action.” Industrial Marketing Management 66 (2017): 42–55. https://doi.org/10.1016/j.indmarman.2017.06.015.
LibreCat
| DOI
2016 | Journal Article | LibreCat-ID: 46640
Böhm, Eva, Andreas Eggert, and Christoph Thiesbrummel. “Service Transition: A Viable Option for Manufacturing Companies with Deteriorating Financial Performance?” Industrial Marketing Management 60, no. 1 (2016): 101–11. https://doi.org/10.1016/j.indmarman.2016.04.007.
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| DOI
2014 | Journal Article | LibreCat-ID: 41296
Steinhoff, Lena, and Robert W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” Journal of the Academy of Marketing Science 44, no. 1 (2014): 88–107. https://doi.org/10.1007/s11747-014-0405-6.
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| DOI
2012 | Journal Article | LibreCat-ID: 5716
Evanschitzky, Heiner, Florian v Wangenheim, and Nancy Wünderlich. “Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.” Journal of Retailing 88, no. 3 (2012): 356–66.
LibreCat
2011 | Journal Article | LibreCat-ID: 46641
Eggert, Andreas, Jens Hogreve, Wolfgang Ulaga, and Eva Münkhoff. “Industrial Services, Product Innovations, and Firm Profitability: A Multiple-Group Latent Growth Curve Analysis.” Industrial Marketing Management 40, no. 5 (2011): 661–70. https://doi.org/10.1016/j.indmarman.2011.05.007.
LibreCat
| DOI
2006 | Dissertation | LibreCat-ID: 50465
Riedl, Lars. Spitzensport und Publikum. Theoretische Überlegungen zum Problem der Publikumsbindung. Steuerung im organisierten Sport : Jahrestagung der dvs-Sektion Sportsoziologie vom 25.-27. September 2006 in Paderborn. Hamburg: Czwalina (Verlag), 2006.
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