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31 Publications
2020 | Journal Article | LibreCat-ID: 41308
Steinhoff, Lena, and Robert W. Palmatier. “Commentary: Opportunities and Challenges of Technology in Relationship Marketing.” Australasian Marketing Journal 29, no. 2 (2020): 111–17. https://doi.org/10.1016/j.ausmj.2020.07.003.
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41294
Steinhoff, Lena, Denni Arli, Scott Weaven, and Irina V. Kozlenkova. “Online Relationship Marketing.” Journal of the Academy of Marketing Science 47, no. 3 (2019): 369–93. https://doi.org/10.1007/s11747-018-0621-6.
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41309
Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing 83, no. 5 (2019): 115–32. https://doi.org/10.1177/0022242919860802.
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41339
Garnefeld, Ina, Andreas Eggert, Markus Husemann-Kopetzky, and Eva Böhm. “Exploring the Link between Payment Schemes and Customer Fraud: A Mental Accounting Perspective.” Journal of the Academy of Marketing Science 47, no. 4 (2019): 595–616. https://doi.org/10.1007/s11747-019-00653-x.
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| DOI
2018 | Journal Article | LibreCat-ID: 41340
Garnefeld, Ina, Eva Böhm, Lena Klimke, and Andrea Oestreich. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.” Journal of the Academy of Marketing Science 46, no. 6 (2018): 1133–47. https://doi.org/10.1007/s11747-018-0600-y.
LibreCat
| DOI
2017 | Journal Article | LibreCat-ID: 46638
Terho, Harri, Andreas Eggert, Wolfgang Ulaga, Alexander Haas, and Eva Böhm. “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action.” Industrial Marketing Management 66 (2017): 42–55. https://doi.org/10.1016/j.indmarman.2017.06.015.
LibreCat
| DOI
2016 | Journal Article | LibreCat-ID: 46640
Böhm, Eva, Andreas Eggert, and Christoph Thiesbrummel. “Service Transition: A Viable Option for Manufacturing Companies with Deteriorating Financial Performance?” Industrial Marketing Management 60, no. 1 (2016): 101–11. https://doi.org/10.1016/j.indmarman.2016.04.007.
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| DOI
2014 | Journal Article | LibreCat-ID: 41296
Steinhoff, Lena, and Robert W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” Journal of the Academy of Marketing Science 44, no. 1 (2014): 88–107. https://doi.org/10.1007/s11747-014-0405-6.
LibreCat
| DOI
2012 | Journal Article | LibreCat-ID: 5716
Evanschitzky, Heiner, Florian v Wangenheim, and Nancy Wünderlich. “Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.” Journal of Retailing 88, no. 3 (2012): 356–66.
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2011 | Journal Article | LibreCat-ID: 46641
Eggert, Andreas, Jens Hogreve, Wolfgang Ulaga, and Eva Münkhoff. “Industrial Services, Product Innovations, and Firm Profitability: A Multiple-Group Latent Growth Curve Analysis.” Industrial Marketing Management 40, no. 5 (2011): 661–70. https://doi.org/10.1016/j.indmarman.2011.05.007.
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| DOI
2006 | Dissertation | LibreCat-ID: 50465
Riedl, Lars. Spitzensport und Publikum. Theoretische Überlegungen zum Problem der Publikumsbindung. Steuerung im organisierten Sport : Jahrestagung der dvs-Sektion Sportsoziologie vom 25.-27. September 2006 in Paderborn. Hamburg: Czwalina (Verlag), 2006.
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