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31 Publications
2020 | Journal Article | LibreCat-ID: 41308
Steinhoff, L., & Palmatier, R. W. (2020). Commentary: Opportunities and challenges of technology in relationship marketing. Australasian Marketing Journal, 29(2), 111–117. https://doi.org/10.1016/j.ausmj.2020.07.003
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41294
Steinhoff, L., Arli, D., Weaven, S., & Kozlenkova, I. V. (2019). Online relationship marketing. Journal of the Academy of Marketing Science, 47(3), 369–393. https://doi.org/10.1007/s11747-018-0621-6
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41309
Eggert, A., Steinhoff, L., & Witte, C. (2019). Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing, 83(5), 115–132. https://doi.org/10.1177/0022242919860802
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41339
Garnefeld, I., Eggert, A., Husemann-Kopetzky, M., & Böhm, E. (2019). Exploring the link between payment schemes and customer fraud: a mental accounting perspective. Journal of the Academy of Marketing Science, 47(4), 595–616. https://doi.org/10.1007/s11747-019-00653-x
LibreCat
| DOI
2018 | Journal Article | LibreCat-ID: 41340
Garnefeld, I., Böhm, E., Klimke, L., & Oestreich, A. (2018). I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science, 46(6), 1133–1147. https://doi.org/10.1007/s11747-018-0600-y
LibreCat
| DOI
2017 | Journal Article | LibreCat-ID: 46638
Terho, H., Eggert, A., Ulaga, W., Haas, A., & Böhm, E. (2017). Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. Industrial Marketing Management, 66, 42–55. https://doi.org/10.1016/j.indmarman.2017.06.015
LibreCat
| DOI
2016 | Journal Article | LibreCat-ID: 46640
Böhm, E., Eggert, A., & Thiesbrummel, C. (2016). Service transition: A viable option for manufacturing companies with deteriorating financial performance? Industrial Marketing Management, 60(1), 101–111. https://doi.org/10.1016/j.indmarman.2016.04.007
LibreCat
| DOI
2014 | Journal Article | LibreCat-ID: 41296
Steinhoff, L., & Palmatier, R. W. (2014). Understanding loyalty program effectiveness: managing target and bystander effects. Journal of the Academy of Marketing Science, 44(1), 88–107. https://doi.org/10.1007/s11747-014-0405-6
LibreCat
| DOI
2012 | Journal Article | LibreCat-ID: 5716
Evanschitzky, H., Wangenheim, F. v, & Wünderlich, N. (2012). Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops. Journal of Retailing, 88(3), 356–366.
LibreCat
2011 | Journal Article | LibreCat-ID: 46641
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2011). Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis. Industrial Marketing Management, 40(5), 661–670. https://doi.org/10.1016/j.indmarman.2011.05.007
LibreCat
| DOI
2006 | Dissertation | LibreCat-ID: 50465
Riedl, L. (2006). Spitzensport und Publikum. Theoretische Überlegungen zum Problem der Publikumsbindung. (pp. 278–285). Czwalina (Verlag).
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