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30 Publications


2023 | Journal Article | LibreCat-ID: 46642
Harrmann, Lisa Katharina, Andreas Eggert, and Eva Böhm. “Digital Technology Usage as a Driver of Servitization Paths in Manufacturing Industries.” European Journal of Marketing 57, no. 3 (2023): 834–57. https://doi.org/10.1108/ejm-11-2021-0914.
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2022 | Journal Article | LibreCat-ID: 35728
Beverungen, Daniel, Thomas Hess, Antonia Köster, and Christiane Lehrer. “From Private Digital Platforms to Public Data Spaces: Implications for the Digital Transformation.” Electronic Markets 32, no. 2 (2022): 493–501. https://doi.org/10.1007/s12525-022-00553-z.
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2022 | Journal Article | LibreCat-ID: 35732
Bartelheimer, Christian, Philipp zur Heiden, Hedda Lüttenberg, and Daniel Beverungen. “Systematizing the Lexicon of Platforms in Information Systems: A Data-Driven Study.” Electronic Markets 32, no. 1 (2022): 375–96. https://doi.org/10.1007/s12525-022-00530-6.
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2022 | Journal Article | LibreCat-ID: 35740
Bartelheimer, Christian, Philipp zur Heiden, Hedda Lüttenberg, and Daniel Beverungen. “Systematizing the Lexicon of Platforms in Information Systems: A Data-Driven Study.” Electronic Markets 32, no. 1 (2022): 375–96. https://doi.org/10.1007/s12525-022-00530-6.
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2022 | Journal Article | LibreCat-ID: 37138
Hofeditz, Lennart, Sünje Clausen, Alexander Rieß, Milad Mirbabaie, and Stefan Stieglitz. “Applying XAI to an AI-Based System for Candidate Management to Mitigate Bias and Discrimination in Hiring.” Electronic Markets (ELMA), 2022. https://doi.org/10.1007/s12525-022-00600-9.
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2022 | Journal Article | LibreCat-ID: 41316
Steinhoff, Lena, Juanyi (Sunny) Liu, Xiaoling Li, and Robert W. Palmatier. “Customer Engagement in International Markets.” Journal of International Marketing 31, no. 1 (2022): 1–31. https://doi.org/10.1177/1069031x221099211.
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2022 | Conference Paper | LibreCat-ID: 34317
Arslan, Kader, and Matthias Trier. “Towards a Process Model for Social Media Marketing.” In Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022). Melbourne, Australia, 2022.
LibreCat | Files available
 

2022 | Journal Article | LibreCat-ID: 50463
Strohmeier, Stefan, Julian Collet, and Rüdiger Kabst. “(How) Do Advanced Data and Analyses Enable HR Analytics Success? A Neo-Configurational Analysis.” Baltic Journal of Management 17, no. 3 (2022): 285–303. https://doi.org/10.1108/bjm-05-2021-0188.
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2021 | Journal Article | LibreCat-ID: 37144
Mirbabaie, Milad, Felix Brünker, Nicholas R. J. Möllmann Frick, and Stefan Stieglitz. “The Rise of Artificial Intelligence – Understanding the AI Identity Threat at the Workplace.” Electronic Markets 32, no. 1 (2021): 73–99. https://doi.org/10.1007/s12525-021-00496-x.
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2021 | Journal Article | LibreCat-ID: 41313
Steinhoff, Lena, and Marcellis M. Zondag. “Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages.” Journal of Business Research 129 (2021): 70–82. https://doi.org/10.1016/j.jbusres.2021.02.016.
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2021 | Journal Article | LibreCat-ID: 41338
Salonen, Anna, Harri Terho, Eva Böhm, Ari Virtanen, and Risto Rajala. “Engaging a Product-Focused Sales Force in Solution Selling: Interplay of Individual- and Organizational-Level Conditions.” Journal of the Academy of Marketing Science 49, no. 1 (2021): 139–63. https://doi.org/10.1007/s11747-020-00729-z.
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2021 | Journal Article | LibreCat-ID: 41337
Garnefeld, Ina, Tabea Krah, Eva Böhm, and Dwayne D. Gremler. “Online Reviews Generated through Product Testing: Can More Favorable Reviews Be Enticed with Free Products?” Journal of the Academy of Marketing Science 49, no. 4 (2021): 703–22. https://doi.org/10.1007/s11747-021-00770-6.
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2021 | Journal Article | LibreCat-ID: 46635
Schaefers, Tobias, Stefan Ruffer, and Eva Böhm. “Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration.” Industrial Marketing Management 93 (2021): 466–81. https://doi.org/10.1016/j.indmarman.2020.06.002.
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2021 | Journal Article | LibreCat-ID: 48519
Hubner-Benz, Sylvia, Michael Frese, Zhaoli Song, Neha Tripathi, Tamara Kaschner, and Xing Le Kong. “An Asia-Centric Approach to Team Innovation: Cultural Differences in Exploration and Exploitation Behavior.” Journal of Business Research 138 (2021): 408–21. https://doi.org/10.1016/j.jbusres.2021.09.009.
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2020 | Journal Article | LibreCat-ID: 41299
Kim, Jisu J., Lena Steinhoff, and Robert W. Palmatier. “An Emerging Theory of Loyalty Program Dynamics.” Journal of the Academy of Marketing Science 49, no. 1 (2020): 71–95. https://doi.org/10.1007/s11747-020-00719-1.
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2020 | Journal Article | LibreCat-ID: 41310
Henderson, Conor M., Lena Steinhoff, Colleen M. Harmeling, and Robert W. Palmatier. “Customer Inertia Marketing.” Journal of the Academy of Marketing Science 49, no. 2 (2020): 350–73. https://doi.org/10.1007/s11747-020-00744-0.
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2020 | Journal Article | LibreCat-ID: 41306
Payne, Adrian, Pennie Frow, Lena Steinhoff, and Andreas Eggert. “Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation.” Industrial Marketing Management 87 (2020): 244–55. https://doi.org/10.1016/j.indmarman.2020.02.015.
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2020 | Journal Article | LibreCat-ID: 41303
Martin, Kelly D., Jisu J. Kim, Robert W. Palmatier, Lena Steinhoff, David W. Stewart, Beth A. Walker, Yonggui Wang, and Scott K. Weaven. “Data Privacy in Retail.” Journal of Retailing 96, no. 4 (2020): 474–89. https://doi.org/10.1016/j.jretai.2020.08.003.
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2020 | Journal Article | LibreCat-ID: 41312
Eggert, Andreas, Pennie Frow, Adrian Payne, and Lena Steinhoff. “Understanding and Managing Customer Value Propositions: Introduction to the Special Issue.” Industrial Marketing Management 87 (2020): 242–43. https://doi.org/10.1016/j.indmarman.2020.01.007.
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2020 | Journal Article | LibreCat-ID: 41308
Steinhoff, Lena, and Robert W. Palmatier. “Commentary: Opportunities and Challenges of Technology in Relationship Marketing.” Australasian Marketing Journal 29, no. 2 (2020): 111–17. https://doi.org/10.1016/j.ausmj.2020.07.003.
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