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31 Publications


2023 | Journal Article | LibreCat-ID: 46642
L. K. Harrmann, A. Eggert, and E. Böhm, “Digital technology usage as a driver of servitization paths in manufacturing industries,” European Journal of Marketing, vol. 57, no. 3, pp. 834–857, 2023, doi: 10.1108/ejm-11-2021-0914.
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2023 | Journal Article | LibreCat-ID: 53217
M. Tavana, H. Mina, and F. J. Santos-Arteaga, “A general Best-Worst method considering interdependency with application to innovation and technology assessment at NASA,” Journal of Business Research, vol. 154, Art. no. 113272, 2023, doi: 10.1016/j.jbusres.2022.08.036.
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2023 | Journal Article | LibreCat-ID: 53226
R. Marín, F. J. Santos-Arteaga, M. Tavana, and D. Di Caprio, “Value Chain digitalization and technological development as innovation catalysts in small and medium-sized enterprises,” Journal of Innovation & Knowledge, vol. 8, no. 4, Art. no. 100454, 2023, doi: 10.1016/j.jik.2023.100454.
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2023 | Journal Article | LibreCat-ID: 53222
S. Sorooshian, M. Tavana, and S. Ribeiro-Navarrete, “From classical interpretive structural modeling to total interpretive structural modeling and beyond: A half-century of business research,” Journal of Business Research, vol. 157, Art. no. 113642, 2023, doi: 10.1016/j.jbusres.2022.113642.
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2022 | Journal Article | LibreCat-ID: 35740
C. Bartelheimer, P. zur Heiden, H. Lüttenberg, and D. Beverungen, “Systematizing the lexicon of platforms in information systems: a data-driven study,” Electronic Markets, vol. 32, no. 1, pp. 375–396, 2022, doi: 10.1007/s12525-022-00530-6.
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2022 | Journal Article | LibreCat-ID: 37138
L. Hofeditz, S. Clausen, A. Rieß, M. Mirbabaie, and S. Stieglitz, “Applying XAI to an AI-based system for candidate management to mitigate bias and discrimination in hiring,” Electronic Markets (ELMA), 2022, doi: 10.1007/s12525-022-00600-9.
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2022 | Journal Article | LibreCat-ID: 41316
L. Steinhoff, J. (Sunny) Liu, X. Li, and R. W. Palmatier, “Customer Engagement in International Markets,” Journal of International Marketing, vol. 31, no. 1, pp. 1–31, 2022, doi: 10.1177/1069031x221099211.
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2022 | Conference Paper | LibreCat-ID: 34317
K. Arslan and M. Trier, “Towards a Process Model for Social Media Marketing,” presented at the ACIS 2022, Melbourne, Australia, 2022.
LibreCat | Files available
 

2022 | Journal Article | LibreCat-ID: 50463
S. Strohmeier, J. Collet, and R. Kabst, “(How) do advanced data and analyses enable HR analytics success? A neo-configurational analysis,” Baltic Journal of Management, vol. 17, no. 3, pp. 285–303, 2022, doi: 10.1108/bjm-05-2021-0188.
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2021 | Journal Article | LibreCat-ID: 37144
M. Mirbabaie, F. Brünker, N. R. J. Möllmann Frick, and S. Stieglitz, “The rise of artificial intelligence – understanding the AI identity threat at the workplace,” Electronic Markets, vol. 32, no. 1, pp. 73–99, 2021, doi: 10.1007/s12525-021-00496-x.
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2021 | Journal Article | LibreCat-ID: 41313
L. Steinhoff and M. M. Zondag, “Loyalty programs as travel companions: Complementary service features across customer journey stages,” Journal of Business Research, vol. 129, pp. 70–82, 2021, doi: 10.1016/j.jbusres.2021.02.016.
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2021 | Journal Article | LibreCat-ID: 41338
A. Salonen, H. Terho, E. Böhm, A. Virtanen, and R. Rajala, “Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions,” Journal of the Academy of Marketing Science, vol. 49, no. 1, pp. 139–163, 2021, doi: 10.1007/s11747-020-00729-z.
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2021 | Journal Article | LibreCat-ID: 41337
I. Garnefeld, T. Krah, E. Böhm, and D. D. Gremler, “Online reviews generated through product testing: can more favorable reviews be enticed with free products?,” Journal of the Academy of Marketing Science, vol. 49, no. 4, pp. 703–722, 2021, doi: 10.1007/s11747-021-00770-6.
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2021 | Journal Article | LibreCat-ID: 46635
T. Schaefers, S. Ruffer, and E. Böhm, “Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration,” Industrial Marketing Management, vol. 93, pp. 466–481, 2021, doi: 10.1016/j.indmarman.2020.06.002.
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2021 | Journal Article | LibreCat-ID: 48519
S. Hubner-Benz, M. Frese, Z. Song, N. Tripathi, T. Kaschner, and X. Le Kong, “An Asia-centric approach to team innovation: Cultural differences in exploration and exploitation behavior,” Journal of Business Research, vol. 138, pp. 408–421, 2021, doi: 10.1016/j.jbusres.2021.09.009.
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2020 | Journal Article | LibreCat-ID: 41299
J. J. Kim, L. Steinhoff, and R. W. Palmatier, “An emerging theory of loyalty program dynamics,” Journal of the Academy of Marketing Science, vol. 49, no. 1, pp. 71–95, 2020, doi: 10.1007/s11747-020-00719-1.
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2020 | Journal Article | LibreCat-ID: 41310
C. M. Henderson, L. Steinhoff, C. M. Harmeling, and R. W. Palmatier, “Customer inertia marketing,” Journal of the Academy of Marketing Science, vol. 49, no. 2, pp. 350–373, 2020, doi: 10.1007/s11747-020-00744-0.
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2020 | Journal Article | LibreCat-ID: 41306
A. Payne, P. Frow, L. Steinhoff, and A. Eggert, “Toward a comprehensive framework of value proposition development: From strategy to implementation,” Industrial Marketing Management, vol. 87, pp. 244–255, 2020, doi: 10.1016/j.indmarman.2020.02.015.
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2020 | Journal Article | LibreCat-ID: 41303
K. D. Martin et al., “Data Privacy in Retail,” Journal of Retailing, vol. 96, no. 4, pp. 474–489, 2020, doi: 10.1016/j.jretai.2020.08.003.
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2020 | Journal Article | LibreCat-ID: 41312
A. Eggert, P. Frow, A. Payne, and L. Steinhoff, “Understanding and managing customer value propositions: Introduction to the special issue,” Industrial Marketing Management, vol. 87, pp. 242–243, 2020, doi: 10.1016/j.indmarman.2020.01.007.
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