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544 Publications
2015 | Journal Article | LibreCat-ID: 4968
Grund C, Harbring C, Thommes K. Public good provision in blended groups of partners and strangers. Economics Letters. 2015:41--44.
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2015 | Journal Article | LibreCat-ID: 5454
Baum M, Schäfer M, Kabst R. Modeling the Impact of Advertisement-Image Congruity on Applicant Attraction. Human Resource Management . 2015.
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2015 | Conference Paper | LibreCat-ID: 7722
Eggert A, Steinhoff L, Witte C. You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. In: 2015 AMA Summer Marketing Educators’ Conference Proceedings. ; 2015.
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2015 | Working Paper | LibreCat-ID: 21131
Grund C, Thommes K. Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation.; 2015.
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2015 | Bachelorsthesis | LibreCat-ID: 3310
Walczok GP. Die Veränderung des Mobilfunkmarktes durch die Discountanbieter. Universität Paderborn; 2015.
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2015 | Journal Article | LibreCat-ID: 4849
Eggert A, Thiesbrummel C, Deutscher C. Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies? Industrial Marketing Management. 2015:173--183.
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2015 | Journal Article | LibreCat-ID: 4969
Thommes K, Vyrastekova J, Akkerman A. Behavioral spillovers from freeriding in multilevel interactions. Journal of Behavioral and Experimental Economics. 2015:78--87.
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2015 | Journal Article | LibreCat-ID: 5703
Gustafsson A, Aksoy L, Brady MK, et al. Conducting Service Research that Matters. Journal of Services Marketing. 2015;29(6/7):425-429.
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2015 | Journal Article | LibreCat-ID: 5455
Baum M, Kabst R. The effectiveness of recruitment advertisement and recruitment websites: Indirect and interactive effects on applicant attraction. Human Resource Management (HRM). 2015.
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2015 | Conference Paper | LibreCat-ID: 7723
Cramer C, Böhm E, Eggert A. Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms. In: Proceedings of the 44th European Marketing Academy (EMAC) Conference. ; 2015.
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