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543 Publications


2015 | Journal Article | LibreCat-ID: 5454
Baum, M., et al. “Modeling the Impact of Advertisement-Image Congruity on Applicant Attraction.” Human Resource Management. , 2015.
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2015 | Conference Paper | LibreCat-ID: 7722
Eggert, A., et al. “ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
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2015 | Working Paper | LibreCat-ID: 21131
Grund, Christian, and Kirsten Thommes. Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation. 2015.
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2015 | Bachelorsthesis | LibreCat-ID: 3310
Walczok, Gregor Paul. Die Veränderung des Mobilfunkmarktes durch die Discountanbieter. Universität Paderborn, 2015.
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2015 | Journal Article | LibreCat-ID: 4849
Eggert, Andreas, et al. “Heading for New Shores: Do Service and Hybrid Innovations Outperform Product Innovations in Industrial Companies?” Industrial Marketing Management, 2015, pp. 173--183.
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2015 | Journal Article | LibreCat-ID: 4969
Thommes, Kirsten, et al. “Behavioral Spillovers from Freeriding in Multilevel Interactions.” Journal of Behavioral and Experimental Economics, 2015, pp. 78--87.
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2015 | Journal Article | LibreCat-ID: 5703
Gustafsson, Anders, et al. “Conducting Service Research That Matters.” Journal of Services Marketing, vol. 29, no. 6/7, Emerald Group Publishing Limited, 2015, pp. 425–29.
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2015 | Journal Article | LibreCat-ID: 5455
Baum, M., and Rüdiger Kabst. “ The Effectiveness of Recruitment Advertisement and Recruitment Websites: Indirect and Interactive Effects on Applicant Attraction.” Human Resource Management (HRM)., 2015.
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2015 | Conference Paper | LibreCat-ID: 7723
Cramer, C., et al. “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms.” Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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2015 | Working Paper | LibreCat-ID: 21132
Grund, Christian, et al. Cooperation in Diverse Teams: The Role of Temporary Group Membership. 2015.
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