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727 Publications
2020 | Book | LibreCat-ID: 21566
Schneider, Martin, Dieter Sadowski, Bernd Frick, and Susanne Warning. Personalökonomie und Personalpolitik: Grundlagen einer evidenzbasierten Praxis. Schäffer-Poeschel, 2020.
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2020 | Journal Article | LibreCat-ID: 18426
Schneider, Martin. “Gier und andere Tugenden: Widersprüchliche Bewertungen der Marktwirtschaft ain Oliver Stones ‘Wall Street’ .” Erzähltes Geld: Finanzmärkte und Krisen in Literatur, Film und Medien, 2020, 243.
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2020 | Journal Article | LibreCat-ID: 34861
Meier, Heiko, Thorsten Fabian Auer, and Lisa Sennefelder. “Der Einfluss von gesundheitsförderlichen Maßnahmen auf die Kommunikationsstrukturen: Nutzen für die Arbeitsproduktivität?” Journal Gesundheitsförderung für Akteurinnen und Akteure aus Politik, Wissenschaft und Praxis, no. 1 (2020): 58–61.
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2020 | Journal Article | LibreCat-ID: 25806 | 
Lübbecke, Silvia, and Wendelin Schnedler. “Don’t Patronize Me! An Experiment on Preferences for Authorship.” Journal of Economics & Management Strategy, 2020, 420–38. https://doi.org/10.1111/jems.12347.
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2020 | Journal Article | LibreCat-ID: 45726
Martin, K. D., J. J. Kim, R. W. Palmatier, Lena Steinhoff, D. W. Stewart, B. A. Walker, Y. Wang, and S. K. Weaven. “Data Privacy in Retail.” Journal of Retailing 96, no. 4 (2020): 474–89. https://doi.org/10.1016/j.jretai.2020.08.003.
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| DOI
2020 | Journal Article | LibreCat-ID: 45727
Payne, A., Lena Steinhoff, P. Frow, and A. Eggert. “Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation.” Industrial Marketing Management 87 (2020): 244–55. https://doi.org/10.1016/j.indmarman.2020.02.015.
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2020 | Journal Article | LibreCat-ID: 45728
Eggert, A., P. Frow, A. Payne, and Lena Steinhoff. “Understanding and Managing Customer Value Propositions: Introduction to the Special Issue.” Industrial Marketing Management 87 (2020): 242–43. http://dx.doi.org/10.1016/j.indmarman.2020.01.007.
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2020 | Conference Paper | LibreCat-ID: 45742
Reimer, T., Lena Steinhoff, and M. Leyer. “‘Dear Stranger, This Looks Good on You’: The Effect of Ambiguous Interactive Virtual Presence on Store Loyalty in Offline Retailing.” In 2020 Winter AMA Conference Proceedings, San Diego, 2020.
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2020 | Conference Paper | LibreCat-ID: 46689
Garnefeld, I., T. Krah, Eva Böhm, and D. D. Gremler. “Do Product Testing Programs Lead to More Favorable Online Reviews? (Ausgezeichnet Mit Best Paper Award).” In 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
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2020 | Conference Paper | LibreCat-ID: 46690
Eggert, A., Eva Böhm, R. Akalan, and H. Gebauer. “Manufacturers’ Service Growth through Mergers and Acquisitions – An Event Study.” In 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
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