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544 Publications
2015 | Journal Article | LibreCat-ID: 4968
Grund, Christian, Christine Harbring, and Kirsten Thommes. “Public Good Provision in Blended Groups of Partners and Strangers.” Economics Letters, 2015, 41--44.
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2015 | Journal Article | LibreCat-ID: 5454
Baum, M, M Schäfer, and Rüdiger Kabst. “Modeling the Impact of Advertisement-Image Congruity on Applicant Attraction.” Human Resource Management. , 2015.
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2015 | Conference Paper | LibreCat-ID: 7722
Eggert, A, L Steinhoff, and C Witte. “ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” In 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
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2015 | Working Paper | LibreCat-ID: 21131
Grund, Christian, and Kirsten Thommes. Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation, 2015.
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2015 | Bachelorsthesis | LibreCat-ID: 3310
Walczok, Gregor Paul. Die Veränderung des Mobilfunkmarktes durch die Discountanbieter. Universität Paderborn, 2015.
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2015 | Journal Article | LibreCat-ID: 4849
Eggert, Andreas, Christoph Thiesbrummel, and Christian Deutscher. “Heading for New Shores: Do Service and Hybrid Innovations Outperform Product Innovations in Industrial Companies?” Industrial Marketing Management, 2015, 173--183.
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2015 | Journal Article | LibreCat-ID: 4969
Thommes, Kirsten, Jana Vyrastekova, and Agnes Akkerman. “Behavioral Spillovers from Freeriding in Multilevel Interactions.” Journal of Behavioral and Experimental Economics, 2015, 78--87.
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2015 | Journal Article | LibreCat-ID: 5703
Gustafsson, Anders, Lerzan Aksoy, Michael K Brady, Janet R McColl-Kennedy, Nancy J Sirianni, Lars Witell, and Nancy Wünderlich. “Conducting Service Research That Matters.” Journal of Services Marketing 29, no. 6/7 (2015): 425–29.
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2015 | Journal Article | LibreCat-ID: 5455
Baum, M, and Rüdiger Kabst. “ The Effectiveness of Recruitment Advertisement and Recruitment Websites: Indirect and Interactive Effects on Applicant Attraction.” Human Resource Management (HRM)., 2015.
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2015 | Conference Paper | LibreCat-ID: 7723
Cramer, C, E Böhm, and A Eggert. “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms.” In Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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