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131 Publications
2019 | Journal Article | LibreCat-ID: 13454
A. Eggert, M. Kleinaltenkamp, and V. Kashyap, “Mapping Value in Business Markets: An Integrative Framework,” Industrial Marketing Management, vol. 79, pp. 13--20, 2019.
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2019 | Journal Article | LibreCat-ID: 13455
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, and E. Boehm, “Exploring the link between payment schemes and customer fraud: a mental accounting perspective,” Journal of the Academy of Marketing Science, vol. 47, no. 4, pp. 595--616, 2019.
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2019 | Conference Paper | LibreCat-ID: 13456
A. Eggert, E. Boehm, R. Akalan, and H. Gebauer, “Service Growth by Acquisition – An Event Study.” 2019.
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2019 | Journal Article | LibreCat-ID: 13457
A. Eggert, L. Steinhoff, and C. Witte, “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships,” Journal of Marketing, 2019.
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2018 | Conference Paper | LibreCat-ID: 6199
A. Eggert, L. Steinhoff, and C. Witte, “Are Gift Purchases an Effective Driver of Customer Loyalty?” 2018.
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2018 | Journal Article | LibreCat-ID: 4833
L. Steinhoff, C. Witte, and A. Eggert, “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement,” SMR-Journal of Service Management Research, no. 2, pp. 22--35, 2018.
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2018 | Journal Article | LibreCat-ID: 4834
A. Eggert, W. Ulaga, P. Frow, and A. Payne, “Conceptualizing and communicating value in business markets: From value in exchange to value in use,” Industrial Marketing Management, pp. 80--90, 2018.
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2018 | Journal Article | LibreCat-ID: 5001
I. Garnefeld, E. Boehm, L. Klimke, and A. Oestreich, “I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions,” Journal of the Academy of Marketing Science, vol. 46, no. 6, pp. 1133--1147, 2018.
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2018 | Conference Paper | LibreCat-ID: 5480
A. Salonen, H. Terho, E. Boehm, R. Rajala, and A. Virtanen, “Engaging a product-oriented salesforce in solution sales.” 2018.
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2018 | Conference Paper | LibreCat-ID: 5481
A. Salonen, H. Terho, E. Boehm, R. Rajala, and A. Virtanen, “How to transform a product-focused salesforce to solution sales?” 2018.
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2017 | Journal Article | LibreCat-ID: 4836
H. Terho, A. Eggert, W. Ulaga, A. Haas, and E. Boehm, “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action,” Industrial Marketing Management, pp. 42--55, 2017.
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2017 | Journal Article | LibreCat-ID: 4837
A. Payne, P. Frow, and A. Eggert, “The customer value proposition: evolution, development, and application in marketing,” Journal of the Academy of Marketing Science, no. 4, pp. 467--489, 2017.
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2017 | Journal Article | LibreCat-ID: 4838
A. Eggert, E. Boehm, and C. Cramer, “Business service outsourcing in manufacturing firms: an event study,” Journal of Service Management, no. 3, pp. 476--498, 2017.
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2017 | Journal Article | LibreCat-ID: 4840
E. Boehm, A. Eggert, and C. Thiesbrummel, “Service transition: A viable option for manufacturing companies with deteriorating financial performance?,” Industrial Marketing Management, pp. 101--111, 2017.
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2017 | Book Chapter | LibreCat-ID: 5005
I. Garnefeld, E. Boehm, and L. Feider, “Retourenmanagement zur Steigerung des Kundenwerts,” in Kundenwert, 2017, pp. 599--624.
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2017 | Conference Paper | LibreCat-ID: 5479
A. Eggert, L. Steinhoff, and C. Witte, “The Loyalty Effect of Gift Purchases.” 2017.
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2017 | Conference Paper | LibreCat-ID: 5482
I. Garnefeld, E. Boehm, and L. Feider, “Managing the Necessary Evil: Can Payment Methods Reduce Product Returns.” 2017.
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2017 | Conference Paper | LibreCat-ID: 5483
C. Cramer, E. Boehm, and A. Eggert, “Service Awards: Do They Help or Harm in Case of a Service Failure?” 2017.
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2016 | Journal Article | LibreCat-ID: 4839
M. Steiner, A. Eggert, W. Ulaga, and K. Backhaus, “Do customized service packages impede value capture in industrial markets?,” Journal of the Academy of marketing Science, no. 2, pp. 151--165, 2016.
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2016 | Journal Article | LibreCat-ID: 4842
E. Boehm, C. Backhaus, A. Eggert, and T. Cummins, “Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective,” Journal of Strategic Contracting and Negotiation, no. 1–2, pp. 128--149, 2016.
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2016 | Journal Article | LibreCat-ID: 4843
M. Steiner, N. Wiegand, A. Eggert, and K. Backhaus, “Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations,” International Journal of Research in Marketing, no. 2, pp. 276--296, 2016.
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2016 | Journal Article | LibreCat-ID: 4845
S. M. Wagner and A. Eggert, “Co-management of purchasing and marketing: Why, when and how?,” Industrial Marketing Management, pp. 27--36, 2016.
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2016 | Journal Article | LibreCat-ID: 7419
L. Steinhoff and R. W. Palmatier, “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects,” Journal of the Academy of Marketing Science, vol. 44, no. 1, pp. 88–107, 2016.
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2016 | Conference Paper | LibreCat-ID: 7673
C. Cramer, E. Böhm, and A. Eggert, “The Service Award Paradox,” in Proceedings of the 45th European Marketing Academy (EMAC) Conference, 2016.
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2016 | Conference Paper | LibreCat-ID: 7675
C. Cramer, E. Böhm, and A. Eggert, “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side,” in 2016 AMA Winter Marketing Educators’ Conference Proceeding, 2016.
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2016 | Conference Paper | LibreCat-ID: 7686
E. Böhm, C. Backhaus, A. Eggert, and T. Pitsis, “Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective,” in 2016 AMA Winter Marketing Educators’ Conference Proceedings, 2016.
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2015 | Conference Paper | LibreCat-ID: 7722
A. Eggert, L. Steinhoff, and C. Witte, “ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty,” in 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
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2015 | Conference Paper | LibreCat-ID: 7723
C. Cramer, E. Böhm, and A. Eggert, “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms,” in Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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2015 | Conference Paper | LibreCat-ID: 7724
L. Feider, I. Garnefeld, and E. Böhm, “Threatening customers not to return – An effective strategy for online retailers?,” in Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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2015 | Journal Article | LibreCat-ID: 4847
A. Eggert, L. Steinhoff, and I. Garnefeld, “Managing the bright and dark sides of status endowment in hierarchical loyalty programs,” Journal of Service Research, vol. 18, no. 2, pp. 210--228, 2015.
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2015 | Journal Article | LibreCat-ID: 4848
H. Terho, A. Eggert, A. Haas, and W. Ulaga, “How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling,” Industrial Marketing Management, pp. 12--21, 2015.
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2015 | Journal Article | LibreCat-ID: 4849
A. Eggert, C. Thiesbrummel, and C. Deutscher, “Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?,” Industrial Marketing Management, pp. 173--183, 2015.
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2014 | Conference Paper | LibreCat-ID: 7725
A. Eggert, E. Böhm, and C. Cramer, “Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms,” in 2015 AMA Winter Marketing Educators’ Conference Proceedings, 2014.
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2014 | Conference Paper | LibreCat-ID: 7727
V. Kanuri, E. Münkhoff, and L. K. Scheer, “Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?,” in ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7728
A. Eggert, A. Haas, H. Terho, W. Ulaga, and E. Münkhoff, “Selling value in business markets: Why a powerful idea often fails,” in ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7729
T. Ritter, A. Eggert, E. Münkhoff, and W. Ulaga, “The corporate marketing department - Between value and vanish,” in ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7730
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Service transition: A viable option for manufacturing companies with declining financial performance?,” in Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7731
H. Terho, A. Eggert, W. Ulaga, and A. Haas, “Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities,” in 2014 AMA Winter Marketing Educators’ Proceedings, 2014.
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2014 | Journal Article | LibreCat-ID: 4850
A. Eggert, J. Hogreve, W. Ulaga, and E. Muenkhoff, “Revenue and profit implications of industrial service strategies,” Journal of Service Research, no. 1, pp. 23--39, 2014.
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2014 | Journal Article | LibreCat-ID: 7426
M. Schneider and A. Eggert, “Embracing complex causality with the QCA method: An invitation,” Journal of Business Market Management, vol. 7, no. 1, pp. 312–328, 2014.
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2014 | Journal Article | LibreCat-ID: 7428
A. Eggert, C. Thiesbrummel, and C. Deutscher, “Differential effects of product and service innovations on the financial performance of industrial firms,” Journal of Business Market Management, vol. 7, no. 3, pp. 380–405, 2014.
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2014 | Book (Editor) | LibreCat-ID: 7435
L. Steinhoff, Ed., Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse. Wiesbaden: Springer Gabler, 2014.
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2013 | Conference Paper | LibreCat-ID: 7732
A. Eggert, C. Thiesbrummel, and C. Deutscher, “Can service innovations substitute or complement product innovations? The case of German industrial firms,” in Proceedings of the 20th International Product Development Management Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7733
A. Eggert, W. Ulaga, M. Steiner, and K. Backhaus, “Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats,” in Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7734
I. Garnefeld, E. Münkhoff, and K. Raum, “Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?,” in Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7735
E. Münkhoff, I. Garnefeld, and A. Bruns, “How to prolong a sales promotion – Ex-post time extension versus reframing,” in roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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