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131 Publications
2019 | Journal Article | LibreCat-ID: 13454
Eggert, A., Kleinaltenkamp, M., & Kashyap, V. (2019). Mapping Value in Business Markets: An Integrative Framework. Industrial Marketing Management, 79, 13--20.
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2019 | Journal Article | LibreCat-ID: 13455
Garnefeld, I., Eggert, A., Husemann-Kopetzky, M., & Boehm, E. (2019). Exploring the link between payment schemes and customer fraud: a mental accounting perspective. Journal of the Academy of Marketing Science, 47(4), 595--616.
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2019 | Conference Paper | LibreCat-ID: 13456
Eggert, A., Boehm, E., Akalan, R., & Gebauer, H. (2019). Service Growth by Acquisition – An Event Study.
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2019 | Journal Article | LibreCat-ID: 13457
Eggert, A., Steinhoff, L., & Witte, C. (2019). Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing.
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2018 | Conference Paper | LibreCat-ID: 6199
Eggert, A., Steinhoff, L., & Witte, C. (2018). Are Gift Purchases an Effective Driver of Customer Loyalty?
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2018 | Journal Article | LibreCat-ID: 4833
Steinhoff, L., Witte, C., & Eggert, A. (2018). Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. SMR-Journal of Service Management Research, (2), 22--35.
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2018 | Journal Article | LibreCat-ID: 4834
Eggert, A., Ulaga, W., Frow, P., & Payne, A. (2018). Conceptualizing and communicating value in business markets: From value in exchange to value in use. Industrial Marketing Management, 80--90.
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2018 | Journal Article | LibreCat-ID: 5001
Garnefeld, I., Boehm, E., Klimke, L., & Oestreich, A. (2018). I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science, 46(6), 1133--1147.
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2018 | Conference Paper | LibreCat-ID: 5480
Salonen, A., Terho, H., Boehm, E., Rajala, R., & Virtanen, A. (2018). Engaging a product-oriented salesforce in solution sales.
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2018 | Conference Paper | LibreCat-ID: 5481
Salonen, A., Terho, H., Boehm, E., Rajala, R., & Virtanen, A. (2018). How to transform a product-focused salesforce to solution sales?
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2017 | Journal Article | LibreCat-ID: 4836
Terho, H., Eggert, A., Ulaga, W., Haas, A., & Boehm, E. (2017). Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. Industrial Marketing Management, 42--55.
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2017 | Journal Article | LibreCat-ID: 4837
Payne, A., Frow, P., & Eggert, A. (2017). The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science, (4), 467--489.
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2017 | Journal Article | LibreCat-ID: 4838
Eggert, A., Boehm, E., & Cramer, C. (2017). Business service outsourcing in manufacturing firms: an event study. Journal of Service Management, (3), 476--498.
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2017 | Journal Article | LibreCat-ID: 4840
Boehm, E., Eggert, A., & Thiesbrummel, C. (2017). Service transition: A viable option for manufacturing companies with deteriorating financial performance? Industrial Marketing Management, 101--111.
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2017 | Book (Editor) | LibreCat-ID: 4908
Helm, S., Günter, B., & Eggert, A. (Eds.). (2017). Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-10920-2
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| DOI
2017 | Book Chapter | LibreCat-ID: 4941
Eggert, A. (2017). Die zwei Perspektiven des Kundenwerts: Darstellung und Versuch einer Integration. In Kundenwert (pp. 37–51). Wiesbaden: Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-10920-2_2
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| DOI
2017 | Book Chapter | LibreCat-ID: 4942
Helm, S., Günter, B., & Eggert, A. (2017). Kundenwert – eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen. In Kundenwert (pp. 3–34). Wiesbaden: Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-10920-2_1
LibreCat
| DOI
2017 | Book Chapter | LibreCat-ID: 5005
Garnefeld, I., Boehm, E., & Feider, L. (2017). Retourenmanagement zur Steigerung des Kundenwerts. In Kundenwert (pp. 599--624).
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2017 | Conference Paper | LibreCat-ID: 5479
Eggert, A., Steinhoff, L., & Witte, C. (2017). The Loyalty Effect of Gift Purchases.
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2017 | Conference Paper | LibreCat-ID: 5482
Garnefeld, I., Boehm, E., & Feider, L. (2017). Managing the Necessary Evil: Can Payment Methods Reduce Product Returns.
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