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131 Publications
2019 | Journal Article | LibreCat-ID: 13454
@article{Eggert_Kleinaltenkamp_Kashyap_2019, title={Mapping Value in Business Markets: An Integrative Framework}, volume={79}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Kleinaltenkamp, Michael and Kashyap, Vishal}, year={2019}, pages={13--20} }
LibreCat
2019 | Journal Article | LibreCat-ID: 13455
@article{Garnefeld_Eggert_Husemann-Kopetzky_Boehm_2019, title={Exploring the link between payment schemes and customer fraud: a mental accounting perspective}, volume={47}, number={4}, journal={Journal of the Academy of Marketing Science}, author={Garnefeld, Ina and Eggert, Andreas and Husemann-Kopetzky, Markus and Boehm, Eva}, year={2019}, pages={595--616} }
LibreCat
2019 | Conference Paper | LibreCat-ID: 13456
@article{Eggert_Boehm_Akalan_Gebauer_2019, series={9th BMM-EMAC Biennial International Conference on Business Market Management}, title={Service Growth by Acquisition – An Event Study}, author={Eggert, Andreas and Boehm, Eva and Akalan, Rodi and Gebauer, Heiko}, year={2019}, collection={9th BMM-EMAC Biennial International Conference on Business Market Management} }
LibreCat
2019 | Journal Article | LibreCat-ID: 13457
@article{Eggert_Steinhoff_Witte_2019, title={Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships}, journal={Journal of Marketing}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2019} }
LibreCat
2018 | Conference Paper | LibreCat-ID: 6199
@article{Eggert_Steinhoff_Witte_2018, series={2018 Winter AMA Conference Proceedings}, title={Are Gift Purchases an Effective Driver of Customer Loyalty?}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2018}, collection={2018 Winter AMA Conference Proceedings} }
LibreCat
2018 | Journal Article | LibreCat-ID: 4833
@article{Steinhoff_Witte_Eggert_2018, title={Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement}, number={2}, journal={SMR-Journal of Service Management Research}, author={Steinhoff, Lena and Witte, Carina and Eggert, Andreas}, year={2018}, pages={22--35} }
LibreCat
2018 | Journal Article | LibreCat-ID: 4834
@article{Eggert_Ulaga_Frow_Payne_2018, title={Conceptualizing and communicating value in business markets: From value in exchange to value in use}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Ulaga, Wolfgang and Frow, Pennie and Payne, Adrian}, year={2018}, pages={80--90} }
LibreCat
2018 | Journal Article | LibreCat-ID: 5001
@article{Garnefeld_Boehm_Klimke_Oestreich_2018, title={I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions}, volume={46}, number={6}, journal={Journal of the Academy of Marketing Science}, author={Garnefeld, Ina and Boehm, Eva and Klimke, Lena and Oestreich, Andrea}, year={2018}, pages={1133--1147} }
LibreCat
2018 | Conference Paper | LibreCat-ID: 5480
@article{Salonen_Terho_Boehm_Rajala_Virtanen_2018, series={ISBM 2018 Academic Conference}, title={Engaging a product-oriented salesforce in solution sales}, author={Salonen, A and Terho, H and Boehm, E and Rajala, R and Virtanen, A}, year={2018}, collection={ISBM 2018 Academic Conference} }
LibreCat
2018 | Conference Paper | LibreCat-ID: 5481
@article{Salonen_Terho_Boehm_Rajala_Virtanen_2018, series={47rd European Marketing Academy (EMAC) Annual Conference}, title={How to transform a product-focused salesforce to solution sales?}, author={Salonen, A and Terho, H and Boehm, E and Rajala, R and Virtanen, A}, year={2018}, collection={47rd European Marketing Academy (EMAC) Annual Conference} }
LibreCat
2017 | Journal Article | LibreCat-ID: 4836
@article{Terho_Eggert_Ulaga_Haas_Boehm_2017, title={Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action}, journal={Industrial Marketing Management}, author={Terho, Harri and Eggert, Andreas and Ulaga, Wolfgang and Haas, Alexander and Boehm, Eva}, year={2017}, pages={42--55} }
LibreCat
2017 | Journal Article | LibreCat-ID: 4837
@article{Payne_Frow_Eggert_2017, title={The customer value proposition: evolution, development, and application in marketing}, number={4}, journal={Journal of the Academy of Marketing Science}, author={Payne, Adrian and Frow, Pennie and Eggert, Andreas}, year={2017}, pages={467--489} }
LibreCat
2017 | Journal Article | LibreCat-ID: 4838
@article{Eggert_Boehm_Cramer_2017, title={Business service outsourcing in manufacturing firms: an event study}, number={3}, journal={Journal of Service Management}, author={Eggert, Andreas and Boehm, Eva and Cramer, Christina}, year={2017}, pages={476--498} }
LibreCat
2017 | Journal Article | LibreCat-ID: 4840
@article{Boehm_Eggert_Thiesbrummel_2017, title={Service transition: A viable option for manufacturing companies with deteriorating financial performance?}, journal={Industrial Marketing Management}, author={Boehm, Eva and Eggert, Andreas and Thiesbrummel, Christoph}, year={2017}, pages={101--111} }
LibreCat
2017 | Book (Editor) | LibreCat-ID: 4908
@book{Helm_Günter_Eggert_2017, place={Wiesbaden}, title={Kundenwert}, DOI={10.1007/978-3-658-10920-2}, publisher={Springer Fachmedien Wiesbaden}, year={2017} }
LibreCat
| DOI
2017 | Book Chapter | LibreCat-ID: 4941
@inbook{Eggert_2017, place={Wiesbaden}, title={Die zwei Perspektiven des Kundenwerts: Darstellung und Versuch einer Integration}, DOI={10.1007/978-3-658-10920-2_2}, booktitle={Kundenwert}, publisher={Springer Fachmedien Wiesbaden}, author={Eggert, Andreas}, year={2017}, pages={37–51} }
LibreCat
| DOI
2017 | Book Chapter | LibreCat-ID: 4942
@inbook{Helm_Günter_Eggert_2017, place={Wiesbaden}, title={Kundenwert – eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen}, DOI={10.1007/978-3-658-10920-2_1}, booktitle={Kundenwert}, publisher={Springer Fachmedien Wiesbaden}, author={Helm, Sabrina and Günter, Bernd and Eggert, Andreas}, year={2017}, pages={3–34} }
LibreCat
| DOI
2017 | Book Chapter | LibreCat-ID: 5005
@inbook{Garnefeld_Boehm_Feider_2017, title={Retourenmanagement zur Steigerung des Kundenwerts}, booktitle={Kundenwert}, author={Garnefeld, Ina and Boehm, Eva and Feider, Lena}, year={2017}, pages={599--624} }
LibreCat
2017 | Conference Paper | LibreCat-ID: 5479
@article{Eggert_Steinhoff_Witte_2017, series={2017 Winter AMA Proceedings}, title={The Loyalty Effect of Gift Purchases}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2017}, collection={2017 Winter AMA Proceedings} }
LibreCat
2017 | Conference Paper | LibreCat-ID: 5482
@article{Garnefeld_Boehm_Feider_2017, series={2017 AMA Winter Marketing Educators’ Conference Proceedings}, title={Managing the Necessary Evil: Can Payment Methods Reduce Product Returns}, author={Garnefeld, I and Boehm, E and Feider, L}, year={2017}, collection={2017 AMA Winter Marketing Educators’ Conference Proceedings} }
LibreCat