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58 Publications
2023 | Conference Paper | LibreCat-ID: 46665
Garnefeld, I., Eva Böhm, L. Hanf, and S. Helm. “Unboxing Video Effectiveness – Does Speech Matter?” In 2023 AMA Summer Academic Conference, San Francisco, CA, 2023.
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2023 | Conference Paper | LibreCat-ID: 46666
Kessing, K., I. Garnefeld, and Eva Böhm. “The Dark and Bright Side of Online Reviews in Manufacturer Online Shops.” In EMAC Annual Conference, Odense, Denmark, 2023.
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2023 | Conference Paper | LibreCat-ID: 46667
Hanf, L., I. Garnefeld, Eva Böhm, and S. Helm. “Stimulating Engagement with Unboxing Videos – Does Speech Matter?” In EMAC Annual Conference, Odense, Denmark, 2023.
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2023 | Journal Article | LibreCat-ID: 46642
Harrmann, Lisa Katharina, Andreas Eggert, and Eva Böhm. “Digital Technology Usage as a Driver of Servitization Paths in Manufacturing Industries.” European Journal of Marketing 57, no. 3 (2023): 834–57. https://doi.org/10.1108/ejm-11-2021-0914.
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2022 | Journal Article | LibreCat-ID: 46662
Akalan, R., A. Eggert, and Eva Böhm. “Strategic Emphasis on Service-Based Business Models during the Corona Crisis: Are Customer Solutions a Curse or Blessing for Manufacturing Firms?” Journal of Service Management Research 6, no. 1 (2022): 47–63.
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2022 | Journal Article | LibreCat-ID: 46668
Eggert, A., L. Harrmann, and Eva Böhm. “Digital Technology Usage as a Driver of Servitization Paths in Manufacturing Industries.” EMAC Annual Conference, Budapest, Hungary, 2022.
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2022 | Conference Paper | LibreCat-ID: 46669
Kessing, K., I. Garnefeld, and Eva Böhm. “Should Manufacturers Publish Online Reviews in Their Own Online Shops?” In EMAC Annual Conference, Budapest, Hungary, 2022.
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2022 | Journal Article | LibreCat-ID: 46661
Akalan, R., Eva Böhm, and A. Eggert. “Servitization in the Manufacturing Industry: Where Do We Stand? Where Do We Come From?” Journal of Service Management Research 6, no. 3 (2022): 204–13.
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2022 | Journal Article | LibreCat-ID: 46634
Alavi, Sascha, Eva Böhm, Johannes Habel, Jan Wieseke, Christian Schmitz, and Felix Brüggemann. “The Ambivalent Role of Monetary Sales Incentives in Service Innovation Selling.” Journal of Product Innovation Management 39, no. 3 (2022): 445–63. https://doi.org/10.1111/jpim.12600.
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2022 | Journal Article | LibreCat-ID: 46660
Böhm, Eva, A. Eggert, I. Garnefeld, H. Holzmüller, T Schaefers, Lena Steinhoff, and D. Woisetschläger. “Exploring the Customer Journey of Voice Commerce: A Research Agenda.” Journal of Service Management 6, no. 4 (2022): 216–31.
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2021 | Conference Paper | LibreCat-ID: 46670
Harrmann, L., Eva Böhm, and A. Eggert. “Exploring the Paths towards Service Growth in Manufacturing Companies.” In 2021 AMA Winter Academic Conference, 2021.
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2021 | Journal Article | LibreCat-ID: 41338
Salonen, Anna, Harri Terho, Eva Böhm, Ari Virtanen, and Risto Rajala. “Engaging a Product-Focused Sales Force in Solution Selling: Interplay of Individual- and Organizational-Level Conditions.” Journal of the Academy of Marketing Science 49, no. 1 (2021): 139–63. https://doi.org/10.1007/s11747-020-00729-z.
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2021 | Journal Article | LibreCat-ID: 41337
Garnefeld, Ina, Tabea Krah, Eva Böhm, and Dwayne D. Gremler. “Online Reviews Generated through Product Testing: Can More Favorable Reviews Be Enticed with Free Products?” Journal of the Academy of Marketing Science 49, no. 4 (2021): 703–22. https://doi.org/10.1007/s11747-021-00770-6.
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2021 | Journal Article | LibreCat-ID: 46635
Schaefers, Tobias, Stefan Ruffer, and Eva Böhm. “Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration.” Industrial Marketing Management 93 (2021): 466–81. https://doi.org/10.1016/j.indmarman.2020.06.002.
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2020 | Conference Paper | LibreCat-ID: 46689
Garnefeld, I., T. Krah, Eva Böhm, and D. D. Gremler. “Do Product Testing Programs Lead to More Favorable Online Reviews? (Ausgezeichnet Mit Best Paper Award).” In 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
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2020 | Conference Paper | LibreCat-ID: 46690
Eggert, A., Eva Böhm, R. Akalan, and H. Gebauer. “Manufacturers’ Service Growth through Mergers and Acquisitions – An Event Study.” In 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
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2020 | Journal Article | LibreCat-ID: 46636
Böhm, Eva, Andreas Eggert, Harri Terho, Wolfgang Ulaga, and Alexander Haas. “Drivers and Outcomes of Salespersons’ Value Opportunity Recognition Competence in Solution Selling.” Journal of Personal Selling and Sales Management 40, no. 3 (2020): 180–97. https://doi.org/10.1080/08853134.2020.1778484.
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2019 | Conference Paper | LibreCat-ID: 46675
Eggert, A., Eva Böhm, R. Akalan, and H. Gebauer. “Service Growth by Acquisition – An Event Study.” In 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.
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2019 | Journal Article | LibreCat-ID: 41339
Garnefeld, Ina, Andreas Eggert, Markus Husemann-Kopetzky, and Eva Böhm. “Exploring the Link between Payment Schemes and Customer Fraud: A Mental Accounting Perspective.” Journal of the Academy of Marketing Science 47, no. 4 (2019): 595–616. https://doi.org/10.1007/s11747-019-00653-x.
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2018 | Conference Paper | LibreCat-ID: 46678
Henkelmann, S., Eva Böhm, C. Cramer, and A. Eggert. “The Bright and Dark Side of Service Quality Signals: A Contingency Perspective.” In 2018 AMA Winter Academic Conference, New Orleans, FL, 2018.
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2018 | Conference Paper | LibreCat-ID: 46677
Salonen, A., H. Terho, Eva Böhm, R. Rajala, and A. Virtanen. “How to Transform a Product-Focused Salesforce to Solution Sales?” In 47rd EMAC Annual Conference, Glasgow, UK, 2018.
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2018 | Conference Paper | LibreCat-ID: 46676
Salonen, A., H. Terho, Eva Böhm, R. Rajala, and A. Virtanen. “Engaging a Product-Oriented Salesforce in Solution Sales.” In ISBM 2018 Academic Conference, Cambridge, MA, 2018.
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2018 | Journal Article | LibreCat-ID: 41340
Garnefeld, Ina, Eva Böhm, Lena Klimke, and Andrea Oestreich. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.” Journal of the Academy of Marketing Science 46, no. 6 (2018): 1133–47. https://doi.org/10.1007/s11747-018-0600-y.
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2017 | Conference Paper | LibreCat-ID: 46679
Garnefeld, I., Eva Böhm, and L. Feider. “Managing the Necessary Evil: Can Payment Methods Reduce Product Returns (Ausgezeichnet Mit Best Paper Award).” In 2017 AMA Winter Academic Conference, Orlando, FL, 2017.
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2017 | Conference Paper | LibreCat-ID: 46680
Cramer, C., Eva Böhm, and A. Eggert. “Service Awards: Do They Help or Harm in Case of a Service Failure?” In 2017 AMA Winter Academic Conference, Orlando, FL, 2017.
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2017 | Journal Article | LibreCat-ID: 46638
Terho, Harri, Andreas Eggert, Wolfgang Ulaga, Alexander Haas, and Eva Böhm. “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action.” Industrial Marketing Management 66 (2017): 42–55. https://doi.org/10.1016/j.indmarman.2017.06.015.
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2017 | Journal Article | LibreCat-ID: 46639
Eggert, Andreas, Eva Böhm, and Christina Cramer. “Business Service Outsourcing in Manufacturing Firms: An Event Study.” Journal of Service Management 28, no. 3 (2017): 476–98. https://doi.org/10.1108/josm-11-2016-0306.
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2016 | Conference Paper | LibreCat-ID: 46684
Böhm, Eva, C. Backhaus, A. Eggert, and T. Pitsis. “Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” In 2016 AMA Winter Academic Conference, Las Vegas, NV, 2016.
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2016 | Conference Paper | LibreCat-ID: 46683
Cramer, C., Eva Böhm, and A. Eggert. “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side (Ausgezeichnet Mit Best Paper Award).” In 2016 AMA Winter Academic Conference, Las Vegas, NV, 2016.
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2016 | Conference Paper | LibreCat-ID: 46681
Eggert, A., Eva Böhm, and C. Cramer. “Business Service Outsourcing in Manufacturing Firms: An Event Study.” In International Colloquium on Relationship Marketing (ICRM), Toulouse (Nominiert Für Best Paper Award), 2016.
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2016 | Conference Paper | LibreCat-ID: 46682
Cramer, C., Eva Böhm, and A. Eggert. “The Service Award Paradox.” In 45rd EMAC Annual Conference, Oslo, 2016.
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2016 | Journal Article | LibreCat-ID: 46663
Böhm, Eva, C. Backhaus, A. Eggert, and T. Cummins. “Understanding Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” Journal of Strategic Contracting and Negotiation, (Ausgezeichnet Mit Best Paper Award) 3, no. 1–2 (2016): 128–49.
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2016 | Book Chapter | LibreCat-ID: 46664
Garnefeld, I., Eva Böhm, and L. Feider. “Retourenmanagement zur Steigerung des Kundenwerts.” In Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen, edited by B. Günther, S. Helm, and A. Eggert, 2nd ed., 2016.
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2016 | Journal Article | LibreCat-ID: 46640
Böhm, Eva, Andreas Eggert, and Christoph Thiesbrummel. “Service Transition: A Viable Option for Manufacturing Companies with Deteriorating Financial Performance?” Industrial Marketing Management 60, no. 1 (2016): 101–11. https://doi.org/10.1016/j.indmarman.2016.04.007.
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2015 | Conference Paper | LibreCat-ID: 46686
Feider, L., I. Garnefeld, and Eva Böhm. “Threatening Customers Not to Return – An Effective Strategy for Online Retailers?” In 44th EMAC Annual Conference, Leuven, 2015.
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2015 | Conference Paper | LibreCat-ID: 46688
Eggert, A., Eva Böhm, and C. Cramer. “Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms.” In 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
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2015 | Conference Paper | LibreCat-ID: 46687
Böhm, Eva, A. Eggert, H. Terho, W. Ulaga, and A. Haas. “Recognizing Value Creation Opportunities in Business Markets.” In 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
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2015 | Conference Paper | LibreCat-ID: 46685
Eggert, A., Eva Böhm, and C. Cramer. “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms.” In 44th EMAC Annual Conference, Leuven, 2015.
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2014 | Conference Paper | LibreCat-ID: 46695
Eggert, A., Eva Münkhoff, and C. Thiesbrummel. “Service Transition: A Viable Option for Manufacturing Companies with Declining Financial Performance?” In 43rd EMAC Annual Conference, Valencia, 2014.
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2014 | Conference Paper | LibreCat-ID: 46692
Kanuri, V., Eva Münkhoff, and L. K. Scheer. “Service Transition versus Service Infusion: Different Pathways to Success for Service-Oriented Manufacturers?” In ISBM 2014 Academic Conference, San Francisco, CA, 2014.
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2014 | Conference Paper | LibreCat-ID: 46693
Münkhoff, Eva, A. Eggert, H. Terho, A. Haas, and W. Ulaga. “Salespersons’ Solution Crafting Capability: A Knowledge-Based Perspective.” In ISBM 2014 Academic Conference, San Francisco, CA, 2014.
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2014 | Conference Paper | LibreCat-ID: 46694
Eggert, A., A. Haas, H. Terho, W. Ulaga, and Eva Münkhoff. “Selling Value in Business Markets: Why a Powerful Idea Often Fails.” In ISBM 2014 Academic Conference, San Francisco, CA, 2014.
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2014 | Journal Article | LibreCat-ID: 41341
Eggert, Andreas, Jens Hogreve, Wolfgang Ulaga, and Eva Münkhoff. “Revenue and Profit Implications of Industrial Service Strategies.” Journal of Service Research 17, no. 1 (2014): 23–39. https://doi.org/10.1177/1094670513485823.
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2013 | Conference Paper | LibreCat-ID: 46697
Garnefeld, I., Eva Münkhoff, and K. Raum. “Threat and Normative Appeals to Reduce Product Returns in Online Retailing – An Effective Marketing Practice?” In 42nd EMAC Annual Conference, Istanbul, 2013.
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2013 | Conference Paper | LibreCat-ID: 46696
Münkhoff, Eva, I. Garnefeld, and A. Bruns. “How to Prolong a Sales Promotion – Ex-Post Time Extension versus Reframing.” In 42nd EMAC Annual Conference, Istanbul, 2013.
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2013 | Book | LibreCat-ID: 46643
Münkhoff, Eva. Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen. Wiesbaden: Springer Gabler, 2013. https://doi.org/10.1007/978-3-658-02122-1.
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2012 | Conference Paper | LibreCat-ID: 46698
Garnefeld, I., Eva Münkhoff, and A. Bruns. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” In 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
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2012 | Conference Paper | LibreCat-ID: 46699
Eggert, A., Eva Münkhoff, and C. Thiesbrummel. “Growing with Industrial Services – A Configurational Approach (Ausgezeichnet Mit Best Paper Award).” In 2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.
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2011 | Conference Paper | LibreCat-ID: 46702
Eggert, A., J. Hogreve, W. Ulaga, and Eva Münkhoff. “Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations (Ausgezeichnet Mit Best Overall Conference Paper Award).” In 2011 AMA Winter Academic Conference, Austin, TX, 2011.
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2011 | Conference Paper | LibreCat-ID: 46701
Eggert, A., Eva Münkhoff, and C. Thiesbrummel. “Service Orientation of Manufacturing Companies: A Necessary or Sufficient Condition for Firm Profitability?” In 40th EMAC Annual Conference, Ljubljana, 2011.
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2011 | Conference Paper | LibreCat-ID: 46700
Münkhoff, Eva, I. Garnefeld, and A. Bruns. “Time Extension of Sales Promotions – How Do Customers React?” In 40th EMAC Annual Conference, Ljubljana, 2011.
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2011 | Journal Article | LibreCat-ID: 46641
Eggert, Andreas, Jens Hogreve, Wolfgang Ulaga, and Eva Münkhoff. “Industrial Services, Product Innovations, and Firm Profitability: A Multiple-Group Latent Growth Curve Analysis.” Industrial Marketing Management 40, no. 5 (2011): 661–70. https://doi.org/10.1016/j.indmarman.2011.05.007.
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2010 | Conference Paper | LibreCat-ID: 46705
Eggert, A., J. Hogreve, W. Ulaga, and Eva Münkhoff. “Industrial Services, Product Innovations, and Firm Profitability: A Longitudinal Analysis.” In Frontiers Pre-Conference on Service and Solution Innovation, Karlstad, 2010.
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2010 | Conference Paper | LibreCat-ID: 46706
Garnefeld, I., Eva Münkhoff, J. Hogreve, and A. Eggert. “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers.” In 2010 AMA Winter Academic Conference, New Orleans, LA, 2010.
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2010 | Conference Paper | LibreCat-ID: 46704
Eggert, A., J. Hogreve, W. Ulaga, and Eva Münkhoff. “Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis.” In ISBM 2010 Academic Conference, Boston, MA, 2010.
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2010 | Conference Paper | LibreCat-ID: 46703
Münkhoff, Eva, I. Garnefeld, J. Hogreve, and A. Eggert. “Referral Reward Programs: A Means for Service Recovery?” In 18th International Colloquium on Relationship Marketing (ICRM), Reading, 2010.
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2009 | Conference Paper | LibreCat-ID: 46708
Garnefeld, I., Eva Münkhoff, J. Hogreve, and A. Eggert. “Unintended Effects of Referral Reward Programs: Exploring the Impact of Rewards on Opportunistic Behavior.” In 38th EMAC Annual Conference, Nantes, 2009.
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2009 | Conference Paper | LibreCat-ID: 46707
Garnefeld, I., Eva Münkhoff, J. Hogreve, and A. Eggert. “Referral Reward Programs: New Customer Acquisition by Opportunism?” In 15th AMS World Marketing Congress, Oslo, 2009.
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