Eva Böhm

Fakultät für Wirtschaftswissenschaften -> Department 1: Management
Fakultät für Wirtschaftswissenschaften -> Betriebswirtschaftslehre, insbesondere Marketing und Value Creation
eva.boehm@uni-paderborn.de
ID
3043

58 Publications

Mark all

[58]
2023 | Conference Paper | LibreCat-ID: 46665
I. Garnefeld, E. Böhm, L. Hanf, and S. Helm, “Unboxing video effectiveness – Does speech matter?,” presented at the 2023 AMA Summer Academic Conference, San Francisco, CA, 2023.
LibreCat
 
[57]
2023 | Conference Paper | LibreCat-ID: 46666
K. Kessing, I. Garnefeld, and E. Böhm, “The dark and bright side of online reviews in manufacturer online shops,” presented at the EMAC Annual Conference, Odense, Denmark., 2023.
LibreCat
 
[56]
2023 | Conference Paper | LibreCat-ID: 46667
L. Hanf, I. Garnefeld, E. Böhm, and S. Helm, “Stimulating engagement with unboxing videos – Does speech matter?,” presented at the EMAC Annual Conference, Odense, Denmark, 2023.
LibreCat
 
[55]
2023 | Journal Article | LibreCat-ID: 46642
L. K. Harrmann, A. Eggert, and E. Böhm, “Digital technology usage as a driver of servitization paths in manufacturing industries,” European Journal of Marketing, vol. 57, no. 3, pp. 834–857, 2023, doi: 10.1108/ejm-11-2021-0914.
LibreCat | DOI
 
[54]
2022 | Journal Article | LibreCat-ID: 46662
R. Akalan, A. Eggert, and E. Böhm, “Strategic emphasis on service-based business models during the corona crisis: Are customer solutions a curse or blessing for manufacturing firms?,” Journal of Service Management Research, vol. 6, no. 1, pp. 47–63, 2022.
LibreCat
 
[53]
2022 | Journal Article | LibreCat-ID: 46668
A. Eggert, L. Harrmann, and E. Böhm, “Digital technology usage as a driver of servitization paths in manufacturing industries,” EMAC Annual Conference, Budapest, Hungary, 2022.
LibreCat
 
[52]
2022 | Conference Paper | LibreCat-ID: 46669
K. Kessing, I. Garnefeld, and E. Böhm, “Should manufacturers publish online reviews in their own online shops?,” presented at the EMAC Annual Conference, Budapest, Hungary, 2022.
LibreCat
 
[51]
2022 | Journal Article | LibreCat-ID: 46661
R. Akalan, E. Böhm, and A. Eggert, “Servitization in the manufacturing industry: Where do we stand? Where do we come from?,” Journal of Service Management Research, vol. 6, no. 3, pp. 204–213, 2022.
LibreCat
 
[50]
2022 | Journal Article | LibreCat-ID: 46634
S. Alavi, E. Böhm, J. Habel, J. Wieseke, C. Schmitz, and F. Brüggemann, “The ambivalent role of monetary sales incentives in service innovation selling,” Journal of Product Innovation Management, vol. 39, no. 3, pp. 445–463, 2022, doi: 10.1111/jpim.12600.
LibreCat | DOI
 
[49]
2022 | Journal Article | LibreCat-ID: 46660
E. Böhm et al., “Exploring the customer journey of voice commerce: A research agenda,” SMR - Journal of Service Management Research, vol. 6, no. 4, pp. 216–231, 2022.
LibreCat
 
[48]
2021 | Conference Paper | LibreCat-ID: 46670
L. Harrmann, E. Böhm, and A. Eggert, “Exploring the paths towards service growth in manufacturing companies,” presented at the 2021 AMA Winter Academic Conference, 2021.
LibreCat
 
[47]
2021 | Journal Article | LibreCat-ID: 41338
A. Salonen, H. Terho, E. Böhm, A. Virtanen, and R. Rajala, “Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions,” Journal of the Academy of Marketing Science, vol. 49, no. 1, pp. 139–163, 2021, doi: 10.1007/s11747-020-00729-z.
LibreCat | DOI
 
[46]
2021 | Journal Article | LibreCat-ID: 41337
I. Garnefeld, T. Krah, E. Böhm, and D. D. Gremler, “Online reviews generated through product testing: can more favorable reviews be enticed with free products?,” Journal of the Academy of Marketing Science, vol. 49, no. 4, pp. 703–722, 2021, doi: 10.1007/s11747-021-00770-6.
LibreCat | DOI
 
[45]
2021 | Journal Article | LibreCat-ID: 46635
T. Schaefers, S. Ruffer, and E. Böhm, “Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration,” Industrial Marketing Management, vol. 93, pp. 466–481, 2021, doi: 10.1016/j.indmarman.2020.06.002.
LibreCat | DOI
 
[44]
2020 | Conference Paper | LibreCat-ID: 46689
I. Garnefeld, T. Krah, E. Böhm, and D. D. Gremler, “Do product testing programs lead to more favorable online reviews? (ausgezeichnet mit Best Paper Award),” presented at the 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
LibreCat
 
[43]
2020 | Conference Paper | LibreCat-ID: 46690
A. Eggert, E. Böhm, R. Akalan, and H. Gebauer, “Manufacturers’ service growth through mergers and acquisitions – An event study,” presented at the 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
LibreCat
 
[42]
2020 | Journal Article | LibreCat-ID: 46636
E. Böhm, A. Eggert, H. Terho, W. Ulaga, and A. Haas, “Drivers and outcomes of salespersons’ value opportunity recognition competence in solution selling,” Journal of Personal Selling and Sales Management, vol. 40, no. 3, pp. 180–197, 2020, doi: 10.1080/08853134.2020.1778484.
LibreCat | DOI
 
[41]
2019 | Conference Paper | LibreCat-ID: 46675
A. Eggert, E. Böhm, R. Akalan, and H. Gebauer, “Service growth by acquisition – An event study,” presented at the 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.
LibreCat
 
[40]
2019 | Journal Article | LibreCat-ID: 41339
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, and E. Böhm, “Exploring the link between payment schemes and customer fraud: a mental accounting perspective,” Journal of the Academy of Marketing Science, vol. 47, no. 4, pp. 595–616, 2019, doi: 10.1007/s11747-019-00653-x.
LibreCat | DOI
 
[39]
2018 | Conference Paper | LibreCat-ID: 46678
S. Henkelmann, E. Böhm, C. Cramer, and A. Eggert, “The bright and dark side of service quality signals: A contingency perspective,” presented at the 2018 AMA Winter Academic Conference, New Orleans, FL, 2018.
LibreCat
 
[38]
2018 | Conference Paper | LibreCat-ID: 46677
A. Salonen, H. Terho, E. Böhm, R. Rajala, and A. Virtanen, “How to transform a product-focused salesforce to solution sales?,” presented at the 47rd EMAC Annual Conference, Glasgow, UK, 2018.
LibreCat
 
[37]
2018 | Conference Paper | LibreCat-ID: 46676
A. Salonen, H. Terho, E. Böhm, R. Rajala, and A. Virtanen, “Engaging a product-oriented salesforce in solution sales,” presented at the ISBM 2018 Academic Conference, Cambridge, MA, 2018.
LibreCat
 
[36]
2018 | Journal Article | LibreCat-ID: 41340
I. Garnefeld, E. Böhm, L. Klimke, and A. Oestreich, “I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions,” Journal of the Academy of Marketing Science, vol. 46, no. 6, pp. 1133–1147, 2018, doi: 10.1007/s11747-018-0600-y.
LibreCat | DOI
 
[35]
2017 | Conference Paper | LibreCat-ID: 46679
I. Garnefeld, E. Böhm, and L. Feider, “Managing the necessary evil: Can payment methods reduce product returns (ausgezeichnet mit Best Paper Award),” presented at the 2017 AMA Winter Academic Conference, Orlando, FL, 2017.
LibreCat
 
[34]
2017 | Conference Paper | LibreCat-ID: 46680
C. Cramer, E. Böhm, and A. Eggert, “Service Awards: Do They Help or Harm in Case of a Service Failure?,” presented at the 2017 AMA Winter Academic Conference, Orlando, FL, 2017.
LibreCat
 
[33]
2017 | Journal Article | LibreCat-ID: 46638
H. Terho, A. Eggert, W. Ulaga, A. Haas, and E. Böhm, “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action,” Industrial Marketing Management, vol. 66, pp. 42–55, 2017, doi: 10.1016/j.indmarman.2017.06.015.
LibreCat | DOI
 
[32]
2017 | Journal Article | LibreCat-ID: 46639
A. Eggert, E. Böhm, and C. Cramer, “Business service outsourcing in manufacturing firms: an event study,” Journal of Service Management, vol. 28, no. 3, pp. 476–498, 2017, doi: 10.1108/josm-11-2016-0306.
LibreCat | DOI
 
[31]
2016 | Conference Paper | LibreCat-ID: 46684
E. Böhm, C. Backhaus, A. Eggert, and T. Pitsis, “Shedding light on outcome-based contracts: Benefits and risks from the buyers’ and sellers’ perspective,” presented at the 2016 AMA Winter Academic Conference, Las Vegas, NV, 2016.
LibreCat
 
[30]
2016 | Conference Paper | LibreCat-ID: 46683
C. Cramer, E. Böhm, and A. Eggert, “Understanding service awards: Exploit the bright side, avoid the dark side (ausgezeichnet mit Best Paper Award),” presented at the 2016 AMA Winter Academic Conference, Las Vegas, NV , 2016.
LibreCat
 
[29]
2016 | Conference Paper | LibreCat-ID: 46681
A. Eggert, E. Böhm, and C. Cramer, “Business Service Outsourcing in Manufacturing Firms: An Event Study,” 2016.
LibreCat
 
[28]
2016 | Conference Paper | LibreCat-ID: 46682
C. Cramer, E. Böhm, and A. Eggert, “The service award paradox,” presented at the 45rd EMAC Annual Conference, Oslo, 2016.
LibreCat
 
[27]
2016 | Journal Article | LibreCat-ID: 46663
E. Böhm, C. Backhaus, A. Eggert, and T. Cummins, “Understanding outcome-based contracts: Benefits and risks from the buyers’ and sellers’ perspective,” Journal of Strategic Contracting and Negotiation,  (ausgezeichnet mit Best Paper Award), vol. 3, no. 1–2, pp. 128–149, 2016.
LibreCat
 
[26]
2016 | Book Chapter | LibreCat-ID: 46664
I. Garnefeld, E. Böhm, and L. Feider, “Retourenmanagement zur Steigerung des Kundenwerts,” in Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen, 2nd ed., B. Günther, S. Helm, and A. Eggert, Eds. 2016.
LibreCat
 
[25]
2016 | Journal Article | LibreCat-ID: 46640
E. Böhm, A. Eggert, and C. Thiesbrummel, “Service transition: A viable option for manufacturing companies with deteriorating financial performance?,” Industrial Marketing Management, vol. 60, no. 1, pp. 101–111, 2016, doi: 10.1016/j.indmarman.2016.04.007.
LibreCat | DOI
 
[24]
2015 | Conference Paper | LibreCat-ID: 46686
L. Feider, I. Garnefeld, and E. Böhm, “Threatening customers not to return – An effective strategy for online retailers?,” presented at the 44th EMAC Annual Conference, Leuven, 2015.
LibreCat
 
[23]
2015 | Conference Paper | LibreCat-ID: 46688
A. Eggert, E. Böhm, and C. Cramer, “Stock market reactions to customer service outsourcing in manufacturing firms,” presented at the 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
LibreCat
 
[22]
2015 | Conference Paper | LibreCat-ID: 46687
E. Böhm, A. Eggert, H. Terho, W. Ulaga, and A. Haas, “Recognizing value creation opportunities in business markets,” presented at the 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
LibreCat
 
[21]
2015 | Conference Paper | LibreCat-ID: 46685
A. Eggert, E. Böhm, and C. Cramer, “Stock market reactions to business service outsourcing in manufacturing firms,” presented at the 44th EMAC Annual Conference, Leuven, 2015.
LibreCat
 
[20]
2014 | Conference Paper | LibreCat-ID: 46695
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Service transition: A viable option for manufacturing companies with declining financial performance?,” presented at the 43rd EMAC Annual Conference, Valencia, 2014.
LibreCat
 
[19]
2014 | Conference Paper | LibreCat-ID: 46692
V. Kanuri, E. Münkhoff, and L. K. Scheer, “Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?,” presented at the ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
 
[18]
2014 | Conference Paper | LibreCat-ID: 46693
E. Münkhoff, A. Eggert, H. Terho, A. Haas, and W. Ulaga, “Salespersons’ solution crafting capability: A knowledge-based perspective,” presented at the ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
 
[17]
2014 | Conference Paper | LibreCat-ID: 46694
A. Eggert, A. Haas, H. Terho, W. Ulaga, and E. Münkhoff, “Selling value in business markets: Why a powerful idea often fails,” presented at the ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
 
[16]
2014 | Journal Article | LibreCat-ID: 41341
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Revenue and Profit Implications of Industrial Service Strategies,” Journal of Service Research, vol. 17, no. 1, pp. 23–39, 2014, doi: 10.1177/1094670513485823.
LibreCat | DOI
 
[15]
2013 | Conference Paper | LibreCat-ID: 46697
I. Garnefeld, E. Münkhoff, and K. Raum, “Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?,” presented at the 42nd EMAC Annual Conference, Istanbul, 2013.
LibreCat
 
[14]
2013 | Conference Paper | LibreCat-ID: 46696
E. Münkhoff, I. Garnefeld, and A. Bruns, “How to prolong a sales promotion – Ex-post time extension versus reframing,” presented at the 42nd EMAC Annual Conference, Istanbul, 2013.
LibreCat
 
[13]
2013 | Book | LibreCat-ID: 46643
E. Münkhoff, Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen. Wiesbaden: Springer Gabler, 2013.
LibreCat | DOI
 
[12]
2012 | Conference Paper | LibreCat-ID: 46698
I. Garnefeld, E. Münkhoff, and A. Bruns, “I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions,” presented at the 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
LibreCat
 
[11]
2012 | Conference Paper | LibreCat-ID: 46699
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Growing with industrial services – A configurational approach (ausgezeichnet mit Best Paper Award),” presented at the 2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.
LibreCat
 
[10]
2011 | Conference Paper | LibreCat-ID: 46702
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations (ausgezeichnet mit Best Overall Conference Paper Award),” presented at the 2011 AMA Winter Academic Conference, Austin, TX, 2011.
LibreCat
 
[9]
2011 | Conference Paper | LibreCat-ID: 46701
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?,” presented at the 40th EMAC Annual Conference, Ljubljana, 2011.
LibreCat
 
[8]
2011 | Conference Paper | LibreCat-ID: 46700
E. Münkhoff, I. Garnefeld, and A. Bruns, “Time extension of sales promotions – How do customers react?,” presented at the 40th EMAC Annual Conference, Ljubljana, 2011.
LibreCat
 
[7]
2011 | Journal Article | LibreCat-ID: 46641
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis,” Industrial Marketing Management, vol. 40, no. 5, pp. 661–670, 2011, doi: 10.1016/j.indmarman.2011.05.007.
LibreCat | DOI
 
[6]
2010 | Conference Paper | LibreCat-ID: 46705
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Industrial services, product innovations, and firm profitability: A longitudinal analysis,” presented at the Frontiers Pre-Conference on Service and Solution Innovation, Karlstad, 2010.
LibreCat
 
[5]
2010 | Conference Paper | LibreCat-ID: 46706
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Exploring the effects of referral reward programs on satisfied and dissatisfied customers,” presented at the 2010 AMA Winter Academic Conference, New Orleans, LA, 2010.
LibreCat
 
[4]
2010 | Conference Paper | LibreCat-ID: 46704
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Disentangling the revenue and cost implications of the service transition: A latent growth analysis,” presented at the ISBM 2010 Academic Conference, Boston, MA, 2010.
LibreCat
 
[3]
2010 | Conference Paper | LibreCat-ID: 46703
E. Münkhoff, I. Garnefeld, J. Hogreve, and A. Eggert, “Referral reward programs: A means for service recovery?,” presented at the 18th International Colloquium on Relationship Marketing (ICRM), Reading, 2010.
LibreCat
 
[2]
2009 | Conference Paper | LibreCat-ID: 46708
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior,” presented at the 38th EMAC Annual Conference, Nantes, 2009.
LibreCat
 
[1]
2009 | Conference Paper | LibreCat-ID: 46707
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Referral reward programs: New customer acquisition by opportunism?,” presented at the 15th AMS World Marketing Congress, Oslo, 2009.
LibreCat
 
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58 Publications

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[58]
2023 | Conference Paper | LibreCat-ID: 46665
I. Garnefeld, E. Böhm, L. Hanf, and S. Helm, “Unboxing video effectiveness – Does speech matter?,” presented at the 2023 AMA Summer Academic Conference, San Francisco, CA, 2023.
LibreCat
 
[57]
2023 | Conference Paper | LibreCat-ID: 46666
K. Kessing, I. Garnefeld, and E. Böhm, “The dark and bright side of online reviews in manufacturer online shops,” presented at the EMAC Annual Conference, Odense, Denmark., 2023.
LibreCat
 
[56]
2023 | Conference Paper | LibreCat-ID: 46667
L. Hanf, I. Garnefeld, E. Böhm, and S. Helm, “Stimulating engagement with unboxing videos – Does speech matter?,” presented at the EMAC Annual Conference, Odense, Denmark, 2023.
LibreCat
 
[55]
2023 | Journal Article | LibreCat-ID: 46642
L. K. Harrmann, A. Eggert, and E. Böhm, “Digital technology usage as a driver of servitization paths in manufacturing industries,” European Journal of Marketing, vol. 57, no. 3, pp. 834–857, 2023, doi: 10.1108/ejm-11-2021-0914.
LibreCat | DOI
 
[54]
2022 | Journal Article | LibreCat-ID: 46662
R. Akalan, A. Eggert, and E. Böhm, “Strategic emphasis on service-based business models during the corona crisis: Are customer solutions a curse or blessing for manufacturing firms?,” Journal of Service Management Research, vol. 6, no. 1, pp. 47–63, 2022.
LibreCat
 
[53]
2022 | Journal Article | LibreCat-ID: 46668
A. Eggert, L. Harrmann, and E. Böhm, “Digital technology usage as a driver of servitization paths in manufacturing industries,” EMAC Annual Conference, Budapest, Hungary, 2022.
LibreCat
 
[52]
2022 | Conference Paper | LibreCat-ID: 46669
K. Kessing, I. Garnefeld, and E. Böhm, “Should manufacturers publish online reviews in their own online shops?,” presented at the EMAC Annual Conference, Budapest, Hungary, 2022.
LibreCat
 
[51]
2022 | Journal Article | LibreCat-ID: 46661
R. Akalan, E. Böhm, and A. Eggert, “Servitization in the manufacturing industry: Where do we stand? Where do we come from?,” Journal of Service Management Research, vol. 6, no. 3, pp. 204–213, 2022.
LibreCat
 
[50]
2022 | Journal Article | LibreCat-ID: 46634
S. Alavi, E. Böhm, J. Habel, J. Wieseke, C. Schmitz, and F. Brüggemann, “The ambivalent role of monetary sales incentives in service innovation selling,” Journal of Product Innovation Management, vol. 39, no. 3, pp. 445–463, 2022, doi: 10.1111/jpim.12600.
LibreCat | DOI
 
[49]
2022 | Journal Article | LibreCat-ID: 46660
E. Böhm et al., “Exploring the customer journey of voice commerce: A research agenda,” SMR - Journal of Service Management Research, vol. 6, no. 4, pp. 216–231, 2022.
LibreCat
 
[48]
2021 | Conference Paper | LibreCat-ID: 46670
L. Harrmann, E. Böhm, and A. Eggert, “Exploring the paths towards service growth in manufacturing companies,” presented at the 2021 AMA Winter Academic Conference, 2021.
LibreCat
 
[47]
2021 | Journal Article | LibreCat-ID: 41338
A. Salonen, H. Terho, E. Böhm, A. Virtanen, and R. Rajala, “Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions,” Journal of the Academy of Marketing Science, vol. 49, no. 1, pp. 139–163, 2021, doi: 10.1007/s11747-020-00729-z.
LibreCat | DOI
 
[46]
2021 | Journal Article | LibreCat-ID: 41337
I. Garnefeld, T. Krah, E. Böhm, and D. D. Gremler, “Online reviews generated through product testing: can more favorable reviews be enticed with free products?,” Journal of the Academy of Marketing Science, vol. 49, no. 4, pp. 703–722, 2021, doi: 10.1007/s11747-021-00770-6.
LibreCat | DOI
 
[45]
2021 | Journal Article | LibreCat-ID: 46635
T. Schaefers, S. Ruffer, and E. Böhm, “Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration,” Industrial Marketing Management, vol. 93, pp. 466–481, 2021, doi: 10.1016/j.indmarman.2020.06.002.
LibreCat | DOI
 
[44]
2020 | Conference Paper | LibreCat-ID: 46689
I. Garnefeld, T. Krah, E. Böhm, and D. D. Gremler, “Do product testing programs lead to more favorable online reviews? (ausgezeichnet mit Best Paper Award),” presented at the 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
LibreCat
 
[43]
2020 | Conference Paper | LibreCat-ID: 46690
A. Eggert, E. Böhm, R. Akalan, and H. Gebauer, “Manufacturers’ service growth through mergers and acquisitions – An event study,” presented at the 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
LibreCat
 
[42]
2020 | Journal Article | LibreCat-ID: 46636
E. Böhm, A. Eggert, H. Terho, W. Ulaga, and A. Haas, “Drivers and outcomes of salespersons’ value opportunity recognition competence in solution selling,” Journal of Personal Selling and Sales Management, vol. 40, no. 3, pp. 180–197, 2020, doi: 10.1080/08853134.2020.1778484.
LibreCat | DOI
 
[41]
2019 | Conference Paper | LibreCat-ID: 46675
A. Eggert, E. Böhm, R. Akalan, and H. Gebauer, “Service growth by acquisition – An event study,” presented at the 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.
LibreCat
 
[40]
2019 | Journal Article | LibreCat-ID: 41339
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, and E. Böhm, “Exploring the link between payment schemes and customer fraud: a mental accounting perspective,” Journal of the Academy of Marketing Science, vol. 47, no. 4, pp. 595–616, 2019, doi: 10.1007/s11747-019-00653-x.
LibreCat | DOI
 
[39]
2018 | Conference Paper | LibreCat-ID: 46678
S. Henkelmann, E. Böhm, C. Cramer, and A. Eggert, “The bright and dark side of service quality signals: A contingency perspective,” presented at the 2018 AMA Winter Academic Conference, New Orleans, FL, 2018.
LibreCat
 
[38]
2018 | Conference Paper | LibreCat-ID: 46677
A. Salonen, H. Terho, E. Böhm, R. Rajala, and A. Virtanen, “How to transform a product-focused salesforce to solution sales?,” presented at the 47rd EMAC Annual Conference, Glasgow, UK, 2018.
LibreCat
 
[37]
2018 | Conference Paper | LibreCat-ID: 46676
A. Salonen, H. Terho, E. Böhm, R. Rajala, and A. Virtanen, “Engaging a product-oriented salesforce in solution sales,” presented at the ISBM 2018 Academic Conference, Cambridge, MA, 2018.
LibreCat
 
[36]
2018 | Journal Article | LibreCat-ID: 41340
I. Garnefeld, E. Böhm, L. Klimke, and A. Oestreich, “I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions,” Journal of the Academy of Marketing Science, vol. 46, no. 6, pp. 1133–1147, 2018, doi: 10.1007/s11747-018-0600-y.
LibreCat | DOI
 
[35]
2017 | Conference Paper | LibreCat-ID: 46679
I. Garnefeld, E. Böhm, and L. Feider, “Managing the necessary evil: Can payment methods reduce product returns (ausgezeichnet mit Best Paper Award),” presented at the 2017 AMA Winter Academic Conference, Orlando, FL, 2017.
LibreCat
 
[34]
2017 | Conference Paper | LibreCat-ID: 46680
C. Cramer, E. Böhm, and A. Eggert, “Service Awards: Do They Help or Harm in Case of a Service Failure?,” presented at the 2017 AMA Winter Academic Conference, Orlando, FL, 2017.
LibreCat
 
[33]
2017 | Journal Article | LibreCat-ID: 46638
H. Terho, A. Eggert, W. Ulaga, A. Haas, and E. Böhm, “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action,” Industrial Marketing Management, vol. 66, pp. 42–55, 2017, doi: 10.1016/j.indmarman.2017.06.015.
LibreCat | DOI
 
[32]
2017 | Journal Article | LibreCat-ID: 46639
A. Eggert, E. Böhm, and C. Cramer, “Business service outsourcing in manufacturing firms: an event study,” Journal of Service Management, vol. 28, no. 3, pp. 476–498, 2017, doi: 10.1108/josm-11-2016-0306.
LibreCat | DOI
 
[31]
2016 | Conference Paper | LibreCat-ID: 46684
E. Böhm, C. Backhaus, A. Eggert, and T. Pitsis, “Shedding light on outcome-based contracts: Benefits and risks from the buyers’ and sellers’ perspective,” presented at the 2016 AMA Winter Academic Conference, Las Vegas, NV, 2016.
LibreCat
 
[30]
2016 | Conference Paper | LibreCat-ID: 46683
C. Cramer, E. Böhm, and A. Eggert, “Understanding service awards: Exploit the bright side, avoid the dark side (ausgezeichnet mit Best Paper Award),” presented at the 2016 AMA Winter Academic Conference, Las Vegas, NV , 2016.
LibreCat
 
[29]
2016 | Conference Paper | LibreCat-ID: 46681
A. Eggert, E. Böhm, and C. Cramer, “Business Service Outsourcing in Manufacturing Firms: An Event Study,” 2016.
LibreCat
 
[28]
2016 | Conference Paper | LibreCat-ID: 46682
C. Cramer, E. Böhm, and A. Eggert, “The service award paradox,” presented at the 45rd EMAC Annual Conference, Oslo, 2016.
LibreCat
 
[27]
2016 | Journal Article | LibreCat-ID: 46663
E. Böhm, C. Backhaus, A. Eggert, and T. Cummins, “Understanding outcome-based contracts: Benefits and risks from the buyers’ and sellers’ perspective,” Journal of Strategic Contracting and Negotiation,  (ausgezeichnet mit Best Paper Award), vol. 3, no. 1–2, pp. 128–149, 2016.
LibreCat
 
[26]
2016 | Book Chapter | LibreCat-ID: 46664
I. Garnefeld, E. Böhm, and L. Feider, “Retourenmanagement zur Steigerung des Kundenwerts,” in Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen, 2nd ed., B. Günther, S. Helm, and A. Eggert, Eds. 2016.
LibreCat
 
[25]
2016 | Journal Article | LibreCat-ID: 46640
E. Böhm, A. Eggert, and C. Thiesbrummel, “Service transition: A viable option for manufacturing companies with deteriorating financial performance?,” Industrial Marketing Management, vol. 60, no. 1, pp. 101–111, 2016, doi: 10.1016/j.indmarman.2016.04.007.
LibreCat | DOI
 
[24]
2015 | Conference Paper | LibreCat-ID: 46686
L. Feider, I. Garnefeld, and E. Böhm, “Threatening customers not to return – An effective strategy for online retailers?,” presented at the 44th EMAC Annual Conference, Leuven, 2015.
LibreCat
 
[23]
2015 | Conference Paper | LibreCat-ID: 46688
A. Eggert, E. Böhm, and C. Cramer, “Stock market reactions to customer service outsourcing in manufacturing firms,” presented at the 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
LibreCat
 
[22]
2015 | Conference Paper | LibreCat-ID: 46687
E. Böhm, A. Eggert, H. Terho, W. Ulaga, and A. Haas, “Recognizing value creation opportunities in business markets,” presented at the 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
LibreCat
 
[21]
2015 | Conference Paper | LibreCat-ID: 46685
A. Eggert, E. Böhm, and C. Cramer, “Stock market reactions to business service outsourcing in manufacturing firms,” presented at the 44th EMAC Annual Conference, Leuven, 2015.
LibreCat
 
[20]
2014 | Conference Paper | LibreCat-ID: 46695
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Service transition: A viable option for manufacturing companies with declining financial performance?,” presented at the 43rd EMAC Annual Conference, Valencia, 2014.
LibreCat
 
[19]
2014 | Conference Paper | LibreCat-ID: 46692
V. Kanuri, E. Münkhoff, and L. K. Scheer, “Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?,” presented at the ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
 
[18]
2014 | Conference Paper | LibreCat-ID: 46693
E. Münkhoff, A. Eggert, H. Terho, A. Haas, and W. Ulaga, “Salespersons’ solution crafting capability: A knowledge-based perspective,” presented at the ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
 
[17]
2014 | Conference Paper | LibreCat-ID: 46694
A. Eggert, A. Haas, H. Terho, W. Ulaga, and E. Münkhoff, “Selling value in business markets: Why a powerful idea often fails,” presented at the ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
 
[16]
2014 | Journal Article | LibreCat-ID: 41341
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Revenue and Profit Implications of Industrial Service Strategies,” Journal of Service Research, vol. 17, no. 1, pp. 23–39, 2014, doi: 10.1177/1094670513485823.
LibreCat | DOI
 
[15]
2013 | Conference Paper | LibreCat-ID: 46697
I. Garnefeld, E. Münkhoff, and K. Raum, “Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?,” presented at the 42nd EMAC Annual Conference, Istanbul, 2013.
LibreCat
 
[14]
2013 | Conference Paper | LibreCat-ID: 46696
E. Münkhoff, I. Garnefeld, and A. Bruns, “How to prolong a sales promotion – Ex-post time extension versus reframing,” presented at the 42nd EMAC Annual Conference, Istanbul, 2013.
LibreCat
 
[13]
2013 | Book | LibreCat-ID: 46643
E. Münkhoff, Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen. Wiesbaden: Springer Gabler, 2013.
LibreCat | DOI
 
[12]
2012 | Conference Paper | LibreCat-ID: 46698
I. Garnefeld, E. Münkhoff, and A. Bruns, “I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions,” presented at the 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
LibreCat
 
[11]
2012 | Conference Paper | LibreCat-ID: 46699
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Growing with industrial services – A configurational approach (ausgezeichnet mit Best Paper Award),” presented at the 2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.
LibreCat
 
[10]
2011 | Conference Paper | LibreCat-ID: 46702
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations (ausgezeichnet mit Best Overall Conference Paper Award),” presented at the 2011 AMA Winter Academic Conference, Austin, TX, 2011.
LibreCat
 
[9]
2011 | Conference Paper | LibreCat-ID: 46701
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?,” presented at the 40th EMAC Annual Conference, Ljubljana, 2011.
LibreCat
 
[8]
2011 | Conference Paper | LibreCat-ID: 46700
E. Münkhoff, I. Garnefeld, and A. Bruns, “Time extension of sales promotions – How do customers react?,” presented at the 40th EMAC Annual Conference, Ljubljana, 2011.
LibreCat
 
[7]
2011 | Journal Article | LibreCat-ID: 46641
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis,” Industrial Marketing Management, vol. 40, no. 5, pp. 661–670, 2011, doi: 10.1016/j.indmarman.2011.05.007.
LibreCat | DOI
 
[6]
2010 | Conference Paper | LibreCat-ID: 46705
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Industrial services, product innovations, and firm profitability: A longitudinal analysis,” presented at the Frontiers Pre-Conference on Service and Solution Innovation, Karlstad, 2010.
LibreCat
 
[5]
2010 | Conference Paper | LibreCat-ID: 46706
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Exploring the effects of referral reward programs on satisfied and dissatisfied customers,” presented at the 2010 AMA Winter Academic Conference, New Orleans, LA, 2010.
LibreCat
 
[4]
2010 | Conference Paper | LibreCat-ID: 46704
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Disentangling the revenue and cost implications of the service transition: A latent growth analysis,” presented at the ISBM 2010 Academic Conference, Boston, MA, 2010.
LibreCat
 
[3]
2010 | Conference Paper | LibreCat-ID: 46703
E. Münkhoff, I. Garnefeld, J. Hogreve, and A. Eggert, “Referral reward programs: A means for service recovery?,” presented at the 18th International Colloquium on Relationship Marketing (ICRM), Reading, 2010.
LibreCat
 
[2]
2009 | Conference Paper | LibreCat-ID: 46708
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior,” presented at the 38th EMAC Annual Conference, Nantes, 2009.
LibreCat
 
[1]
2009 | Conference Paper | LibreCat-ID: 46707
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Referral reward programs: New customer acquisition by opportunism?,” presented at the 15th AMS World Marketing Congress, Oslo, 2009.
LibreCat
 
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