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704 Publications


2019 | Conference Paper | LibreCat-ID: 8538
Johansson-Pajala, R.-M., Thommes, K., Hoppe, J. A., Tuisku, O., Hennala, L., Pekkarinen, S., Melkas, H., & Gustafsson, C. (2019). Improved Knowledge Changes the Mindset: Older Adults’ Perceptions of Care Robots. In J. Zhou & G. Salvendy (Eds.), HCII 2019 (Vol. 11592, pp. 212–227). Springer. https://doi.org/10.1007/978-3-030-22012-9_16
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2019 | Conference Paper | LibreCat-ID: 46675
Eggert, A., Böhm, E., Akalan, R., & Gebauer, H. (2019). Service growth by acquisition – An event study. 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin. 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin.
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2019 | Journal Article | LibreCat-ID: 41339
Garnefeld, I., Eggert, A., Husemann-Kopetzky, M., & Böhm, E. (2019). Exploring the link between payment schemes and customer fraud: a mental accounting perspective. Journal of the Academy of Marketing Science, 47(4), 595–616. https://doi.org/10.1007/s11747-019-00653-x
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2019 | Book Chapter | LibreCat-ID: 18906
Schneider, M. (2019). Personalwirtschaft. In G. W. Maier, G. Engels, & E. Steffen (Eds.), Handbuch Gestaltung digitaler und vernetzter Arbeitswelten (pp. 303–322). Springer.
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2019 | Dissertation | LibreCat-ID: 49216
Radermacher, K. (2019). Wie sich Unternehmensarchitektur auf Arbeitssuchende auswirkt: Experimentelle Evidenz signalbasierter Mechanismen. Universitätsbibliothek.
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2019 | Journal Article | LibreCat-ID: 13246
Schneider, M., Iseke, A., & Pull, K. (2019). The gender pay gap in European executive boards: the role of executives’ pathway into the board. The International Journal of Human Resource Management, 1–23. https://doi.org/10.1080/09585192.2019.1620307
LibreCat | DOI | Download (ext.)
 

2019 | Journal Article | LibreCat-ID: 13244
Schneider, M. R., Iseke, A., & Pull, K. (2019). The gender pay gap in European executive boards: the role of executives’ pathway into the board. The International Journal of Human Resource Management, 1–23. https://doi.org/10.1080/09585192.2019.1620307
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2019 | Journal Article | LibreCat-ID: 45729
Eggert, A., Steinhoff, L., & Witte, C. (2019). Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing, 83(5), 115–132. https://doi.org/10.1177/0022242919860802
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2019 | Book | LibreCat-ID: 45718
Palmatier, R. W., & Steinhoff, L. (2019). Relationship Marketing in the Digital Age. Routledge Taylor & Francis Group. https://doi.org/10.4324/9781315143583
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2019 | Journal Article | LibreCat-ID: 45730
Steinhoff, L., Arli, D., Weaven, S., & Kozlenkova, I. V. (2019). Online Relationship Marketing. Journal of the Academy of Marketing Science, 47(3), 369–393. https://doi.org/10.1007/s11747-018-0621-6
LibreCat | DOI
 

2019 | Conference Paper | LibreCat-ID: 45743
Steinhoff, L., & Zondag, M. (2019). Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey. Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg. Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg.
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2018 | Mastersthesis | LibreCat-ID: 3313
Maurer, A. (2018). Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse. Universität Paderborn.
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2018 | Mastersthesis | LibreCat-ID: 3314
Michels, L. J. (2018). The Segmentation of Video-On-Demand Consumers. Universität Paderborn.
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2018 | Mastersthesis | LibreCat-ID: 3315
Walter, M. (2018). Sentiment Analysis of User-generated Ratings in the Sharing Economy . Universität Paderborn.
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2018 | Mastersthesis | LibreCat-ID: 3316
Korn, H. (2018). Restaurant reputation and meal prices: empricial evidence from the German restaurant industry. Universität Paderborn.
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2018 | Journal Article | LibreCat-ID: 3516
Rötzmeier-Keuper, J., Hendricks, J., Wünderlich, N., & Schmitz, G. (2018). Triadic relationships in the context of services for animal companions. Journal of Business Research, (85), 295--303.
LibreCat
 

2018 | Journal Article | LibreCat-ID: 5772
Fanasch, P., & Frick, B. (2018). What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance. Journal of Wine Economics, 1–27. https://doi.org/10.1017/jwe.2018.28
LibreCat | Files available | DOI
 

2018 | Conference Paper | LibreCat-ID: 6199
Eggert, A., Steinhoff, L., & Witte, C. (2018). Are Gift Purchases an Effective Driver of Customer Loyalty?
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2018 | Journal Article | LibreCat-ID: 4833
Steinhoff, L., Witte, C., & Eggert, A. (2018). Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. SMR-Journal of Service Management Research, (2), 22--35.
LibreCat
 

2018 | Journal Article | LibreCat-ID: 4834
Eggert, A., Ulaga, W., Frow, P., & Payne, A. (2018). Conceptualizing and communicating value in business markets: From value in exchange to value in use. Industrial Marketing Management, 80--90.
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