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706 Publications
2019 | Conference Paper | LibreCat-ID: 13456
A. Eggert, E. Boehm, R. Akalan, and H. Gebauer, “Service Growth by Acquisition – An Event Study.” 2019.
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2019 | Journal Article | LibreCat-ID: 13457
A. Eggert, L. Steinhoff, and C. Witte, “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships,” Journal of Marketing, 2019.
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2019 | Conference Paper | LibreCat-ID: 8538
R.-M. Johansson-Pajala et al., “Improved Knowledge Changes the Mindset: Older Adults’ Perceptions of Care Robots,” in HCII 2019, Orlando, 2019, vol. 11592, pp. 212–227, doi: 10.1007/978-3-030-22012-9_16.
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| DOI
2019 | Conference Paper | LibreCat-ID: 46675
A. Eggert, E. Böhm, R. Akalan, and H. Gebauer, “Service growth by acquisition – An event study,” presented at the 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.
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2019 | Journal Article | LibreCat-ID: 41339
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, and E. Böhm, “Exploring the link between payment schemes and customer fraud: a mental accounting perspective,” Journal of the Academy of Marketing Science, vol. 47, no. 4, pp. 595–616, 2019, doi: 10.1007/s11747-019-00653-x.
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| DOI
2019 | Book Chapter | LibreCat-ID: 18906
M. Schneider, “Personalwirtschaft,” in Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, G. W. Maier, G. Engels, and E. Steffen, Eds. Springer, 2019, pp. 303–322.
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2019 | Dissertation | LibreCat-ID: 49216
K. Radermacher, Wie sich Unternehmensarchitektur auf Arbeitssuchende auswirkt: Experimentelle Evidenz signalbasierter Mechanismen. Universitätsbibliothek, 2019.
LibreCat
2019 | Journal Article | LibreCat-ID: 13246
M. Schneider, A. Iseke, and K. Pull, “The gender pay gap in European executive boards: the role of executives’ pathway into the board,” The International Journal of Human Resource Management, pp. 1–23, 2019, doi: 10.1080/09585192.2019.1620307.
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| DOI
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2019 | Journal Article | LibreCat-ID: 13244
M. R. Schneider, A. Iseke, and K. Pull, “The gender pay gap in European executive boards: the role of executives’ pathway into the board,” The International Journal of Human Resource Management, pp. 1–23, 2019, doi: 10.1080/09585192.2019.1620307.
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| DOI
2019 | Journal Article | LibreCat-ID: 45729
A. Eggert, L. Steinhoff, and C. Witte, “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships,” Journal of Marketing, vol. 83, no. 5, pp. 115–132, 2019, doi: 10.1177/0022242919860802.
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| DOI
2019 | Journal Article | LibreCat-ID: 45730
L. Steinhoff, D. Arli, S. Weaven, and I. V. Kozlenkova, “Online Relationship Marketing,” Journal of the Academy of Marketing Science, vol. 47, no. 3, pp. 369–393, 2019, doi: https://doi.org/10.1007/s11747-018-0621-6.
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| DOI
2019 | Conference Paper | LibreCat-ID: 45743
L. Steinhoff and M. Zondag, “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey,” presented at the Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
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2018 | Mastersthesis | LibreCat-ID: 3313
A. Maurer, Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse. Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3314
L. J. Michels, The Segmentation of Video-On-Demand Consumers. Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3315
M. Walter, Sentiment Analysis of User-generated Ratings in the Sharing Economy . Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3316
H. Korn, Restaurant reputation and meal prices: empricial evidence from the German restaurant industry. Universität Paderborn, 2018.
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2018 | Journal Article | LibreCat-ID: 3516
J. Rötzmeier-Keuper, J. Hendricks, N. Wünderlich, and G. Schmitz, “Triadic relationships in the context of services for animal companions,” Journal of Business Research, no. 85, pp. 295--303, 2018.
LibreCat
2018 | Journal Article | LibreCat-ID: 5772
P. Fanasch and B. Frick, “What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance,” Journal of Wine Economics, pp. 1–27, 2018.
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| DOI
2018 | Conference Paper | LibreCat-ID: 6199
A. Eggert, L. Steinhoff, and C. Witte, “Are Gift Purchases an Effective Driver of Customer Loyalty?” 2018.
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