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131 Publications
2014 | Conference Paper | LibreCat-ID: 7730
@inproceedings{Eggert_Münkhoff_Thiesbrummel_2014, title={Service transition: A viable option for manufacturing companies with declining financial performance?}, booktitle={Proceedings of the 43rd European Marketing Academy (EMAC) Conference}, author={Eggert, A and Münkhoff, E and Thiesbrummel, C}, year={2014} }
LibreCat
2014 | Conference Paper | LibreCat-ID: 7731
@inproceedings{Terho_Eggert_Ulaga_Haas_2014, title={Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities}, booktitle={2014 AMA Winter Marketing Educators’ Proceedings}, author={Terho, H and Eggert, A and Ulaga, W and Haas, A}, year={2014} }
LibreCat
2014 | Journal Article | LibreCat-ID: 4850
@article{Eggert_Hogreve_Ulaga_Muenkhoff_2014, title={Revenue and profit implications of industrial service strategies}, number={1}, journal={Journal of Service Research}, author={Eggert, Andreas and Hogreve, Jens and Ulaga, Wolfgang and Muenkhoff, Eva}, year={2014}, pages={23--39} }
LibreCat
2014 | Journal Article | LibreCat-ID: 7426
@article{Schneider_Eggert_2014, title={Embracing complex causality with the QCA method: An invitation}, volume={7}, number={1}, journal={Journal of Business Market Management}, author={Schneider, M and Eggert, A}, year={2014}, pages={312–328} }
LibreCat
2014 | Journal Article | LibreCat-ID: 7428
@article{Eggert_Thiesbrummel_Deutscher_2014, title={Differential effects of product and service innovations on the financial performance of industrial firms}, volume={7}, number={3}, journal={Journal of Business Market Management}, author={Eggert, A and Thiesbrummel, C and Deutscher, C}, year={2014}, pages={380–405} }
LibreCat
2014 | Book (Editor) | LibreCat-ID: 7435
@book{Steinhoff_2014, place={Wiesbaden}, title={ Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse}, publisher={Springer Gabler}, year={2014} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7732
@inproceedings{Eggert_Thiesbrummel_Deutscher_2013, title={Can service innovations substitute or complement product innovations? The case of German industrial firms}, booktitle={Proceedings of the 20th International Product Development Management Conference}, author={Eggert, A and Thiesbrummel, C and Deutscher, C}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7733
@inproceedings{Eggert_Ulaga_Steiner_Backhaus_2013, title={Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Eggert, A and Ulaga, W and Steiner, M and Backhaus, K}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7734
@inproceedings{Garnefeld_Münkhoff_Raum_2013, title={Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Garnefeld, I and Münkhoff, E and Raum, K}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7735
@inproceedings{Münkhoff_Garnefeld_Bruns_2013, title={How to prolong a sales promotion – Ex-post time extension versus reframing}, booktitle={roceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Münkhoff, E and Garnefeld, I and Bruns, A}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7736
@inproceedings{Posner _Garnefeld_Eggert_2013, title={Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Posner , T and Garnefeld, I and Eggert, A}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7737
@inproceedings{Steinhoff_Palmatier_2013, title={The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Steinhoff, L and Palmatier, R. W}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7738
@inproceedings{Eggert_Thiesbrummel_Deutscher_2013, title={Exploring differential effects of product and service innovations on industrial firms’ financial performance}, booktitle={2013 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Thiesbrummel, C and Deutscher, C}, year={2013} }
LibreCat
2013 | Journal Article | LibreCat-ID: 4851
@article{Garnefeld_Eggert_Helm_Tax_2013, title={Growing existing customers’ revenue streams through customer referral programs}, number={4}, journal={Journal of Marketing}, author={Garnefeld, Ina and Eggert, Andreas and Helm, Sabrina V and Tax, Stephen S}, year={2013}, pages={17--32} }
LibreCat
2013 | Journal Article | LibreCat-ID: 4852
@article{Haas_Eggert_Terho_Ulaga_2013, title={Erfolgsfaktor Value-Based Selling—Verkaufen, wenn Kundenorientierung nicht zum Erfolg führt}, number={4}, journal={Marketing Review St. Gallen}, author={Haas, Alexander and Eggert, Andreas and Terho, Harri and Ulaga, Wolfgang}, year={2013}, pages={64--73} }
LibreCat
2013 | Journal Article | LibreCat-ID: 7429
@article{Garnefeld_Steinhoff_2013, title={Primacy versus Recency Effects in Extended Service Encounters}, volume={24}, number={1}, journal={Journal of Service Management}, author={Garnefeld, Ina and Steinhoff, Lena}, year={2013}, pages={64–81} }
LibreCat
2013 | Book (Editor) | LibreCat-ID: 7437
@book{Münkhoff_2013, place={Wiesbaden}, title={Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen – Eine latente Wachstumskurvenanalyse}, publisher={Springer Gabler}, year={2013} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7739
@inproceedings{Eggert_Garnefeld_Steinhoff_2012, title={The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs}, booktitle={2012 AMA Summer Marketing Educators’ Proceedings}, author={Eggert, A and Garnefeld, I and Steinhoff, L}, year={2012} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7740
@inproceedings{Garnefeld_Münkhoff_Bruns_2012, title={I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions}, booktitle={2012 AMA Summer Marketing Educators’ Proceedings}, author={Garnefeld, I and Münkhoff, E and Bruns, A}, year={2012} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7741
@inproceedings{Eggert_Steiner_Ulaga_Backhaus_2012, title={Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format}, booktitle={Proceedings of the 2012 ISBM Academic Workshop}, author={Eggert, A and Steiner, M and Ulaga, W and Backhaus, K}, year={2012} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7742
@inproceedings{Ritter_Eggert_2012, title={Dispersion of Market Activities: A Configurational Approach}, booktitle={Proceedings of the 2012 ISBM Academic Workshop}, author={Ritter, T and Eggert, A}, year={2012} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7743
@inproceedings{Eggert_Münkhoff_Thiesbrummel_2012, title={Growing with Industrial Services - A Configurational Approach}, booktitle={2012 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Münkhoff, E and Thiesbrummel, C}, year={2012} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7744
@inproceedings{Eggert_Garnefeld_Steinhoff_2012, title={Endowed Status in Hierarchical Loyalty Programs}, booktitle={2012 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Garnefeld, I and Steinhoff, L}, year={2012} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7745
@inproceedings{Garnefeld_Helm_Eggert_Tax_2012, title={Growing Existing Customers’ Profitability with Customer Referral Programs}, booktitle={2012 AMA Winter Marketing Educators’ Proceedings}, author={Garnefeld, I and Helm, S and Eggert, A and Tax, S}, year={2012} }
LibreCat
2012 | Journal Article | LibreCat-ID: 4853
@article{Eggert_Henseler_Hollmann_2012, title={Who owns the customer? Disentangling customer loyalty in indirect distribution channels}, number={2}, journal={Journal of Supply Chain Management}, author={Eggert, Andreas and Henseler, J{\ and Hollmann, Sabine}, year={2012}, pages={75--92} }
LibreCat
2012 | Journal Article | LibreCat-ID: 4854
@article{Terho_Haas_Eggert_Ulaga_2012, title={‘It’s almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets}, number={1}, journal={Industrial Marketing Management}, author={Terho, Harri and Haas, Alexander and Eggert, Andreas and Ulaga, Wolfgang}, year={2012}, pages={174--185} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7746
@inproceedings{Terho_Haas_Eggert_Ulaga_2011, title={‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets}, booktitle={2011 AMA Summer Marketing Educators’ Proceedings}, author={Terho, H and Haas, A and Eggert, A and Ulaga, W}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7747
@inproceedings{Eggert_Münkhoff_Thiesbrummel_2011, title={Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?}, booktitle={Proceedings of the 40th European Marketing Academy (EMAC) Conference}, author={Eggert, A and Münkhoff, E and Thiesbrummel, C}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7802
@inproceedings{Doescher_Hogreve_Eggert_2011, title={Embracing the complexity of recovery management in business-to-business relationships}, booktitle={Proceedings of the 40th European Marketing Academy (EMAC) Conference}, author={Doescher, K and Hogreve, J and Eggert, A}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7803
@inproceedings{Garnefeld_Helm_Eggert_Tax_2011, title={All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size}, booktitle={Proceedings of the 40th European Marketing Academy (EMAC) Conference}, author={Garnefeld, I and Helm, S and Eggert, A and Tax, S}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7804
@inproceedings{Münkhoff_Garnefeld_Bruns_2011, title={Time extension of sales promotions – How do customers react?}, booktitle={Proceedings of the 40th European Marketing Academy (EMAC) Conference}, author={Münkhoff, E and Garnefeld, I and Bruns, A}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7805
@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2011, title={Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations}, booktitle={2011 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Hogreve, J and Ulaga, W and Münkhoff, E}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7806
@inproceedings{Eggert_Garnefeld_Steinhoff_2011, title={Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy}, booktitle={2011 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Garnefeld, I and Steinhoff, L}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7807
@inproceedings{Hunter_Garnefeld_Steinhoff_2011, title={Can Retailers Improve Loyalty by Empowering Consumers?}, booktitle={2011 AMA Winter Marketing Educators’ Conference Proceedings}, author={Hunter, G and Garnefeld, I and Steinhoff, L}, year={2011} }
LibreCat
2011 | Journal Article | LibreCat-ID: 4855
@article{Garnefeld_Helm_Eggert_2011, title={Walk your talk: an experimental investigation of the relationship between word of mouth and communicators’ loyalty}, number={1}, journal={Journal of Service Research}, author={Garnefeld, Ina and Helm, Sabrina and Eggert, Andreas}, year={2011}, pages={93--107} }
LibreCat
2011 | Journal Article | LibreCat-ID: 4856
@article{Eggert_Hogreve_Ulaga_Muenkhoff_2011, title={Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis}, number={5}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Hogreve, Jens and Ulaga, Wolfgang and Muenkhoff, Eva}, year={2011}, pages={661--670} }
LibreCat
2011 | Journal Article | LibreCat-ID: 4857
@article{Eggert_Serdaroglu_2011, title={Exploring the Impact of Sales Technology on Salesperson Performance: A Task-Base d Approach}, number={2}, journal={Journal of Marketing Theory and Practice}, author={Eggert, Andreas and Serdaroglu, Murat}, year={2011}, pages={169--186} }
LibreCat
2011 | Book Chapter | LibreCat-ID: 4945
@inbook{Ivens_Eggert_2011, title={Key Account Management}, booktitle={Handbuch Vertriebsmanagement}, author={Ivens, Björn and Eggert, Andreas}, year={2011} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7808
@inproceedings{Garnefeld_Woisetschläger_Eggert_2010, title={Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting}, booktitle={Proceedings of the 18th International Colloquium in Relationship Marketing}, author={Garnefeld, I and Woisetschläger, D and Eggert, A}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7809
@inproceedings{Münkhoff_Garnefeld_Hogreve_Eggert_2010, title={Referral Reward Programs: A Means for Service Recovery?}, booktitle={Proceedings of the 18th International Colloquium in Relationship Marketing}, author={Münkhoff, E and Garnefeld, I and Hogreve, J and Eggert, A}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7810
@inproceedings{Garnefeld_Helm_Eggert_Tax_2010, title={Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study}, booktitle={Proceedings of the 2010 AMA Summer Marketing Educators’ Conference}, author={Garnefeld, I and Helm, S and Eggert, A and Tax, S}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7846
@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2010, title={Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis}, booktitle={Proceedings of the 2nd ISBM Workshop at Harvard Business School}, author={Eggert, A and Hogreve, J and Ulaga, W and Münkhoff, E}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7853
@inproceedings{Frick_Eggert_Hogreve_2010, title={Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis}, booktitle={Proceedings of the 39th EMAC Conference}, author={Frick, B and Eggert, A and Hogreve, J}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7854
@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2010, title={Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis}, booktitle={Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation}, author={Eggert, A and Hogreve, J and Ulaga, W and Münkhoff, E}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7855
@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2010, title={Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers}, booktitle={Proceedings of the 2010 AMA Winter Marketing Educators’ Conference}, author={Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}, year={2010} }
LibreCat
2010 | Journal Article | LibreCat-ID: 4858
@article{Eggert_Ulaga_2010, title={Managing customer share in key supplier relationships}, number={8}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Ulaga, Wolfgang}, year={2010}, pages={1346--1355} }
LibreCat
2010 | Journal Article | LibreCat-ID: 4859
@article{Wagner_Eggert_Lindemann_2010, title={Creating and appropriating value in collaborative relationships}, number={8}, journal={Journal of business research}, author={Wagner, Stephan M and Eggert, Andreas and Lindemann, Eckhard}, year={2010}, pages={840--848} }
LibreCat
2010 | Book Chapter | LibreCat-ID: 4960
@inbook{Eggert_Garnefeld_2010, place={Wiesbaden}, title={Kundenbindung auf Basis des Relationship Value}, DOI={10.1007/978-3-658-13650-5_7}, booktitle={Handbuch Kundenbindungsmanagement}, publisher={Gabler}, author={Eggert, Andreas and Garnefeld, Ina}, year={2010}, pages={191–208} }
LibreCat
| DOI
2009 | Conference Paper | LibreCat-ID: 7857
@inproceedings{Eggert_Henseler_Hollmann_2009, title={Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels}, booktitle={Proceedings of the 17th International Colloquium in Relationship Marketing}, author={Eggert, A and Henseler, J and Hollmann, S}, year={2009} }
LibreCat
2009 | Conference Paper | LibreCat-ID: 7866
@inproceedings{Woisetschläger_Garnefeld_Eggert_2009, title={Can Successful Customer Acquisition Hurt the Existing Customer Base?}, booktitle={Proceedings of the 2009 AMA Summer Marketing Educators’ Conference}, author={Woisetschläger, D and Garnefeld, I and Eggert, A}, year={2009} }
LibreCat