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131 Publications
2008 | Book Chapter | LibreCat-ID: 7443
Ulaga W, Eggert A. Linking Customer Value to Customer Share in Business Relationship. In: Woodside A, Golfetto F, Gibbert M, eds. Creating and Managing Superior Customer Value. Vol 14. Advances in Business Marketing and Purchasing. ; 2008:221-247.
LibreCat
2007 | Journal Article | LibreCat-ID: 4863
Eggert A, Helm S, Garnefeld I. Kundenbindung durch Weiterempfehlung? Eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden. Marketing ZfP. 2007;(4):233--246.
LibreCat
2006 | Journal Article | LibreCat-ID: 4864
Ulaga W, Eggert A. Value-based differentiation in business relationships: Gaining and sustaining key supplier status. Journal of marketing. 2006;(1):119--136.
LibreCat
2006 | Journal Article | LibreCat-ID: 4868
Ulaga W, Eggert A. Relationship value and relationship quality: Broadening the Nomological Network of Business-to-Business Relationships. European Journal of Marketing. 2006;40(3/4):311-327. doi:10.1108/03090560610648075
LibreCat
| DOI
2006 | Journal Article | LibreCat-ID: 7432
Eggert A, Ulaga W, Schultz F. Value Creation in the Relationship Lifecycle: A Quasi-Longitudinal Analysis. Industrial Marketing Management. 2006;35(1):20-27.
LibreCat
2005 | Journal Article | LibreCat-ID: 4869
Eggert A, Ulaga W, Schultz F. Value creation in the relationship life cycle: A quasi-longitudinal analysis. Industrial Marketing Management. 2005;35(1):20-27. doi:10.1016/j.indmarman.2005.07.003
LibreCat
| DOI
2005 | Journal Article | LibreCat-ID: 4876
Ulaga W, Arrègle J-L, Eggert A. The Dynamic Nature of Value in Business Markets: New versus ongoing Supplier Relationships. Finanza Marketing E Produzione. 2005.
LibreCat
2005 | Journal Article | LibreCat-ID: 4890
Ulaga W, Eggert A. Relationship Value in Business Markets: The Construct and Its Dimensions. Journal of Business-to-Business Marketing. 2005;12(1):73-99. doi:10.1300/j033v12n01_04
LibreCat
| DOI
2005 | Book (Editor) | LibreCat-ID: 4924
Bliemel F, Eggert A, Fassott G, eds. Handbuch PLS-Pfad¬modellierung: Methoden, Anwendung, Praxisbeispiele.; 2005.
LibreCat
2005 | Book Chapter | LibreCat-ID: 7447
Bliemel F, Eggert A, Fassott G, Henseler J. Die PLS-Pfadmodellierung: Mehr als eine Alternative zur Kovarianzstrukturanalyse. In: Bliemel F, Eggert A, Fassott G, Henseler J, eds. Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele. Stuttgart: Schäffer-Poeschel; 2005:9-16.
LibreCat
2005 | Book Chapter | LibreCat-ID: 7456
Fassott G, Eggert A. Zur Verwendung formativer und reflektiver Indikatoren in Strukturgleichungsmodellen: Bestandsaufnahme und Anwendungsempfehlungen. In: Bliemel F, Eggert A, Fassott G, Henseler J, eds. Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele. Stuttgart: Schäffer-Poeschel; 2005:31-47.
LibreCat
2005 | Book Chapter | LibreCat-ID: 7458
Eggert A, Fassott G, Helm S. Identifizierung und Quantifizierung mediierender und moderierender Effekte in komplexen Kausalstrukturen. In: Bliemel F, Eggert A, Fassott G, Henseler J, eds. Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele. Stuttgart: Schäffer-Poeschel; 2005:101-116.
LibreCat
2004 | Habilitation | LibreCat-ID: 4925
Eggert A. Wertorientiertes Beziehungsmarketing in Kunden-Lieferantenbeziehungen. Kaiserslautern; 2004.
LibreCat
2004 | Journal Article | LibreCat-ID: 4927
Bliemel F, Eggert A, Fassott G, Ballantyne D. The Evolution of Relationship Marketing and the International Colloquia. Journal of Relationship Marketing. 2004;3(4):1-5. doi:10.1300/j366v03n04_01
LibreCat
| DOI
2003 | Journal Article | LibreCat-ID: 4895
Georges L, Eggert A. Key Account Managers’ Role Within the Value Creation Process of Collaborative Relationships. Journal of Business-to-Business Marketing. 2003;10(4):1-22. doi:10.1300/j033v10n04_01
LibreCat
| DOI
2003 | Journal Article | LibreCat-ID: 4896
Eggert A, Helm S. Exploring the impact of relationship transparency on business relationships: A Cross-Sectional Study Among Purchasing Managers in Germany. Industrial Marketing Management. 2003;32(2):101-108. doi:10.1016/s0019-8501(02)00224-9
LibreCat
| DOI
2002 | Journal Article | LibreCat-ID: 4899
Eggert A. Der Einfluss elektronischer Medien auf Geschäftsbeziehungen: Eine empirische Studie am Beispiel des Electronic Banking. Marketing ZFP. 2002;24(3):195-206. doi:10.15358/0344-1369-2002-3-195
LibreCat
| DOI
2002 | Journal Article | LibreCat-ID: 4901
Eggert A, Ulaga W. Customer perceived value: a substitute for satisfaction in business markets? Journal of Business & Industrial Marketing. 2002;17(2/3):107-118. doi:10.1108/08858620210419754
LibreCat
| DOI
2002 | Conference (Editor) | LibreCat-ID: 4931
Bliemel F, Eggert A, Fassott G, eds. Proceedings of the 10th International Colloquium in Relationship Marketing.; 2002.
LibreCat
2002 | Book (Editor) | LibreCat-ID: 4936
Eggert A, Fassott G, eds. ECRM – Electronic Customer Relationship Manage¬ment: Management Der Kundenbeziehungen Im Internet-Zeitalter.; 2002.
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