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131 Publications
2010 | Conference Paper | LibreCat-ID: 7810
Garnefeld I, Helm S, Eggert A, Tax S. Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study. In: Proceedings of the 2010 AMA Summer Marketing Educators’ Conference. ; 2010.
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2010 | Conference Paper | LibreCat-ID: 7846
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis. In: Proceedings of the 2nd ISBM Workshop at Harvard Business School. ; 2010.
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2010 | Conference Paper | LibreCat-ID: 7853
Frick B, Eggert A, Hogreve J. Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis. In: Proceedings of the 39th EMAC Conference. ; 2010.
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2010 | Conference Paper | LibreCat-ID: 7854
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis. In: Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation. ; 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7855
Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers. In: Proceedings of the 2010 AMA Winter Marketing Educators’ Conference. ; 2010.
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2010 | Journal Article | LibreCat-ID: 4858
Eggert A, Ulaga W. Managing customer share in key supplier relationships. Industrial Marketing Management. 2010;(8):1346--1355.
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2010 | Journal Article | LibreCat-ID: 4859
Wagner SM, Eggert A, Lindemann E. Creating and appropriating value in collaborative relationships. Journal of business research. 2010;(8):840--848.
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2010 | Book Chapter | LibreCat-ID: 4960
Eggert A, Garnefeld I. Kundenbindung auf Basis des Relationship Value. In: Handbuch Kundenbindungsmanagement. Wiesbaden: Gabler; 2010:191-208. doi:10.1007/978-3-658-13650-5_7
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| DOI
2009 | Conference Paper | LibreCat-ID: 7857
Eggert A, Henseler J, Hollmann S. Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels. In: Proceedings of the 17th International Colloquium in Relationship Marketing. ; 2009.
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2009 | Conference Paper | LibreCat-ID: 7866
Woisetschläger D, Garnefeld I, Eggert A. Can Successful Customer Acquisition Hurt the Existing Customer Base? In: Proceedings of the 2009 AMA Summer Marketing Educators’ Conference. ; 2009.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7867
Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Referral reward programs: New customer acquisition by opportunism? In: Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress. ; 2009.
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2009 | Conference Paper | LibreCat-ID: 7868
Eggert A, Ulaga W. Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go? In: Proceedings of the 4th International Conference on Business Market Management. ; 2009.
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2009 | Conference Paper | LibreCat-ID: 7869
Garnefeld I, Helm S, Tax S, Eggert A. Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect? In: Proceedings of the 2009 AMA Winter Educators’ Proceedings. ; 2009.
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2009 | Conference Paper | LibreCat-ID: 7870
Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior. In: Proceedings of the 38th European Marketing Academy (EMAC) Conference. ; 2009.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7871
Eggert A, Henseler J, Hollmann S. Who Owns the Customer? Exploring Customer Loyalty in a Channel Context. In: Proceedings of the 38th European Marketing Academy (EMAC) Conference. ; 2009.
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2009 | Journal Article | LibreCat-ID: 4860
Eggert A, Ulaga W, Hollmann S. Benchmarking the impact of customer share in key-supplier relationships. Journal of Business & Industrial Marketing. 2009;(3/4):154--160.
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2009 | Book Chapter | LibreCat-ID: 4961
Helm S, Eggert A, Garnefeld I. Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares. In: Handbook of Partial Least Squares. Berlin, Heidelberg: Springer Berlin Heidelberg; 2009:515-534. doi:10.1007/978-3-540-32827-8_23
LibreCat
| DOI
2009 | Book Chapter | LibreCat-ID: 7441
Helm S, Eggert A, Garnefeld I. Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS. In: Esposito Vinzi V, Chin W, Henseler J, Wang H, eds. Handbook of Partial Least Squares - Concepts, Methods and Applications. Berlin: Springer; 2009:515-534.
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2008 | Journal Article | LibreCat-ID: 4861
Gouthier MH, Eggert A, Nogly F. Offshoring der Kundeninteraktion: Eine empirische Analyse der Wirkung der Sprachqualität am Beispiel von Call Centern. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung. 2008;(1):48--70.
LibreCat
2008 | Book Chapter | LibreCat-ID: 4962
Ulaga W, Eggert A. Linking Customer Value to Customer Share in Business Relationships. In: Golfetto F, Gibbert M, eds. Woodside. ; 2008.
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