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131 Publications


2008 | Book Chapter | LibreCat-ID: 7443
W. Ulaga and A. Eggert, “Linking Customer Value to Customer Share in Business Relationship,” in Creating and Managing Superior Customer Value, vol. 14, A. Woodside, F. Golfetto, and M. Gibbert, Eds. 2008, pp. 221–247.
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2007 | Journal Article | LibreCat-ID: 4863
A. Eggert, S. Helm, and I. Garnefeld, “Kundenbindung durch Weiterempfehlung? Eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden.,” Marketing ZfP, no. 4, pp. 233--246, 2007.
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2006 | Journal Article | LibreCat-ID: 4864
W. Ulaga and A. Eggert, “Value-based differentiation in business relationships: Gaining and sustaining key supplier status,” Journal of marketing, no. 1, pp. 119--136, 2006.
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2006 | Journal Article | LibreCat-ID: 4868
W. Ulaga and A. Eggert, “Relationship value and relationship quality: Broadening the Nomological Network of Business-to-Business Relationships.,” European Journal of Marketing, vol. 40, no. 3/4, pp. 311–327, 2006.
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2006 | Journal Article | LibreCat-ID: 7432
A. Eggert, W. Ulaga, and F. Schultz, “Value Creation in the Relationship Lifecycle: A Quasi-Longitudinal Analysis,” Industrial Marketing Management, vol. 35, no. 1, pp. 20–27, 2006.
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2005 | Journal Article | LibreCat-ID: 4869
A. Eggert, W. Ulaga, and F. Schultz, “Value creation in the relationship life cycle: A quasi-longitudinal analysis,” Industrial Marketing Management, vol. 35, no. 1, pp. 20–27, 2005.
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2005 | Journal Article | LibreCat-ID: 4876
W. Ulaga, J.-L. Arrègle, and A. Eggert, “The Dynamic Nature of Value in Business Markets: New versus ongoing Supplier Relationships.,” Finanza Marketing E Produzione, 2005.
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2005 | Journal Article | LibreCat-ID: 4890
W. Ulaga and A. Eggert, “Relationship Value in Business Markets: The Construct and Its Dimensions,” Journal of Business-to-Business Marketing, vol. 12, no. 1, pp. 73–99, 2005.
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2005 | Book (Editor) | LibreCat-ID: 4924
F. Bliemel, A. Eggert, and G. Fassott, Eds., Handbuch PLS-Pfad¬modellierung: Methoden, Anwendung, Praxisbeispiele. 2005.
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2005 | Book Chapter | LibreCat-ID: 7447
F. Bliemel, A. Eggert, G. Fassott, and J. Henseler, “Die PLS-Pfadmodellierung: Mehr als eine Alternative zur Kovarianzstrukturanalyse,” in Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, F. Bliemel, A. Eggert, G. Fassott, and J. Henseler, Eds. Stuttgart: Schäffer-Poeschel, 2005, pp. 9–16.
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2005 | Book Chapter | LibreCat-ID: 7456
G. Fassott and A. Eggert, “Zur Verwendung formativer und reflektiver Indikatoren in Strukturgleichungsmodellen: Bestandsaufnahme und Anwendungsempfehlungen,” in Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, F. Bliemel, A. Eggert, G. Fassott, and J. Henseler, Eds. Stuttgart: Schäffer-Poeschel, 2005, pp. 31–47.
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2005 | Book Chapter | LibreCat-ID: 7458
A. Eggert, G. Fassott, and S. Helm, “Identifizierung und Quantifizierung mediierender und moderierender Effekte in komplexen Kausalstrukturen,” in Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, F. Bliemel, A. Eggert, G. Fassott, and J. Henseler, Eds. Stuttgart: Schäffer-Poeschel, 2005, pp. 101–116.
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2004 | Habilitation | LibreCat-ID: 4925
A. Eggert, Wertorientiertes Beziehungsmarketing in Kunden-Lieferantenbeziehungen. Kaiserslautern, 2004.
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2004 | Journal Article | LibreCat-ID: 4927
F. Bliemel, A. Eggert, G. Fassott, and D. Ballantyne, “The Evolution of Relationship Marketing and the International Colloquia,” Journal of Relationship Marketing, vol. 3, no. 4, pp. 1–5, 2004.
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2003 | Journal Article | LibreCat-ID: 4895
L. Georges and A. Eggert, “Key Account Managers’ Role Within the Value Creation Process of Collaborative Relationships,” Journal of Business-to-Business Marketing, vol. 10, no. 4, pp. 1–22, 2003.
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2003 | Journal Article | LibreCat-ID: 4896
A. Eggert and S. Helm, “Exploring the impact of relationship transparency on business relationships: A Cross-Sectional Study Among Purchasing Managers in Germany,” Industrial Marketing Management, vol. 32, no. 2, pp. 101–108, 2003.
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2002 | Journal Article | LibreCat-ID: 4899
A. Eggert, “Der Einfluss elektronischer Medien auf Geschäftsbeziehungen: Eine empirische Studie am Beispiel des Electronic Banking,” Marketing ZFP, vol. 24, no. 3, pp. 195–206, 2002.
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2002 | Journal Article | LibreCat-ID: 4901
A. Eggert and W. Ulaga, “Customer perceived value: a substitute for satisfaction in business markets?,” Journal of Business & Industrial Marketing, vol. 17, no. 2/3, pp. 107–118, 2002.
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2002 | Conference (Editor) | LibreCat-ID: 4931
F. Bliemel, A. Eggert, and G. Fassott, Eds., Proceedings of the 10th International Colloquium in Relationship Marketing. 2002.
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2002 | Book (Editor) | LibreCat-ID: 4936
A. Eggert and G. Fassott, Eds., eCRM – Electronic Customer Relationship Manage¬ment: Management der Kundenbeziehungen im Internet-Zeitalter. 2002.
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