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131 Publications
2012 | Conference Paper | LibreCat-ID: 7742
Ritter, T., and A. Eggert. “Dispersion of Market Activities: A Configurational Approach.” Proceedings of the 2012 ISBM Academic Workshop, 2012.
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2012 | Conference Paper | LibreCat-ID: 7743
Eggert, A., et al. “Growing with Industrial Services - A Configurational Approach.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7744
Eggert, A., et al. “Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld, I., et al. “Growing Existing Customers’ Profitability with Customer Referral Programs.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Journal Article | LibreCat-ID: 4853
Eggert, Andreas, et al. “Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels.” Journal of Supply Chain Management, no. 2, 2012, pp. 75--92.
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2012 | Journal Article | LibreCat-ID: 4854
Terho, Harri, et al. “‘It’s Almost like Taking the Sales out of Selling’—towards a Conceptualization of Value-Based Selling in Business Markets.” Industrial Marketing Management, no. 1, 2012, pp. 174--185.
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2011 | Conference Paper | LibreCat-ID: 7746
Terho, H., et al. “‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets.” 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7747
Eggert, A., et al. “Service Orientation of Manufacturing Companies: A Necessary or Sufficient Condition for Firm Profitability?” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7802
Doescher, K., et al. “Embracing the Complexity of Recovery Management in Business-to-Business Relationships.” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7803
Garnefeld, I., et al. “All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size.” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7804
Münkhoff, E., et al. “Time Extension of Sales Promotions – How Do Customers React?” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7805
Eggert, A., et al. “Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations.” 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7806
Eggert, A., et al. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7807
Hunter, G., et al. “Can Retailers Improve Loyalty by Empowering Consumers?” 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
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2011 | Journal Article | LibreCat-ID: 4855
Garnefeld, Ina, et al. “Walk Your Talk: An Experimental Investigation of the Relationship between Word of Mouth and Communicators’ Loyalty.” Journal of Service Research, no. 1, 2011, pp. 93--107.
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2011 | Journal Article | LibreCat-ID: 4856
Eggert, Andreas, et al. “Industrial Services, Product Innovations, and Firm Profitability: A Multiple-Group Latent Growth Curve Analysis.” Industrial Marketing Management, no. 5, 2011, pp. 661--670.
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2011 | Journal Article | LibreCat-ID: 4857
Eggert, Andreas, and Murat Serdaroglu. “Exploring the Impact of Sales Technology on Salesperson Performance: A Task-Base d Approach.” Journal of Marketing Theory and Practice, no. 2, 2011, pp. 169--186.
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2011 | Book Chapter | LibreCat-ID: 4945
Ivens, Björn, and Andreas Eggert. “Key Account Management.” Handbuch Vertriebsmanagement, 2011.
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2010 | Conference Paper | LibreCat-ID: 7808
Garnefeld, I., et al. “Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting.” Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
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2010 | Conference Paper | LibreCat-ID: 7809
Münkhoff, E., et al. “Referral Reward Programs: A Means for Service Recovery?” Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
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2010 | Conference Paper | LibreCat-ID: 7810
Garnefeld, I., et al. “Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study.” Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.
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2010 | Conference Paper | LibreCat-ID: 7846
Eggert, A., et al. “Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis.” Proceedings of the 2nd ISBM Workshop at Harvard Business School, 2010.
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2010 | Conference Paper | LibreCat-ID: 7853
Frick, B., et al. “Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis.” Proceedings of the 39th EMAC Conference, 2010.
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2010 | Conference Paper | LibreCat-ID: 7854
Eggert, A., et al. “Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis.” Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, 2010.
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2010 | Conference Paper | LibreCat-ID: 7855
Garnefeld, I., et al. “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers.” Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.
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2010 | Journal Article | LibreCat-ID: 4858
Eggert, Andreas, and Wolfgang Ulaga. “Managing Customer Share in Key Supplier Relationships.” Industrial Marketing Management, no. 8, 2010, pp. 1346--1355.
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2010 | Journal Article | LibreCat-ID: 4859
Wagner, Stephan M., et al. “Creating and Appropriating Value in Collaborative Relationships.” Journal of Business Research, no. 8, 2010, pp. 840--848.
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2010 | Book Chapter | LibreCat-ID: 4960
Eggert, Andreas, and Ina Garnefeld. “Kundenbindung Auf Basis Des Relationship Value.” Handbuch Kundenbindungsmanagement, Gabler, 2010, pp. 191–208, doi:10.1007/978-3-658-13650-5_7.
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| DOI
2009 | Conference Paper | LibreCat-ID: 7857
Eggert, A., et al. “Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels.” Proceedings of the 17th International Colloquium in Relationship Marketing, 2009.
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2009 | Conference Paper | LibreCat-ID: 7866
Woisetschläger, D., et al. “Can Successful Customer Acquisition Hurt the Existing Customer Base?” Proceedings of the 2009 AMA Summer Marketing Educators’ Conference, 2009.
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2009 | Conference Paper | LibreCat-ID: 7867
Garnefeld, I., et al. “Referral Reward Programs: New Customer Acquisition by Opportunism?” Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
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2009 | Conference Paper | LibreCat-ID: 7868
Eggert, A., and W. Ulaga. “Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?” Proceedings of the 4th International Conference on Business Market Management, 2009.
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2009 | Conference Paper | LibreCat-ID: 7869
Garnefeld, I., et al. “Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?” Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.
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2009 | Conference Paper | LibreCat-ID: 7870
Garnefeld, I., et al. “Unintended Effects of Referral Reward Programs: Exploring the Impact of Rewards on Opportunistic Behavior.” Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
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2009 | Conference Paper | LibreCat-ID: 7871
Eggert, A., et al. “Who Owns the Customer? Exploring Customer Loyalty in a Channel Context.” Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
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2009 | Journal Article | LibreCat-ID: 4860
Eggert, Andreas, et al. “Benchmarking the Impact of Customer Share in Key-Supplier Relationships.” Journal of Business & Industrial Marketing, no. 3/4, 2009, pp. 154--160.
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2009 | Book Chapter | LibreCat-ID: 4961
Helm, Sabrina, et al. “Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares.” Handbook of Partial Least Squares, Springer Berlin Heidelberg, 2009, pp. 515–34, doi:10.1007/978-3-540-32827-8_23.
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| DOI
2009 | Book Chapter | LibreCat-ID: 7441
Helm, S., et al. “Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS.” Handbook of Partial Least Squares - Concepts, Methods and Applications, edited by V Esposito Vinzi et al., Springer, 2009, pp. 515–34.
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2008 | Journal Article | LibreCat-ID: 4861
Gouthier, Matthias HJ, et al. “Offshoring Der Kundeninteraktion: Eine Empirische Analyse Der Wirkung Der Sprachqualität Am Beispiel von Call Centern.” Schmalenbachs Zeitschrift Für Betriebswirtschaftliche Forschung, no. 1, 2008, pp. 48--70.
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2008 | Book Chapter | LibreCat-ID: 4962
Ulaga, Wolfgang, and Andres Eggert. “Linking Customer Value to Customer Share in Business Relationships.” Woodside, edited by Francesca Golfetto and Michael Gibbert, 2008.
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2008 | Book Chapter | LibreCat-ID: 7443
Ulaga, W., and A. Eggert. “Linking Customer Value to Customer Share in Business Relationship.” Creating and Managing Superior Customer Value, edited by A Woodside et al., vol. 14, 2008, pp. 221–47.
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2007 | Journal Article | LibreCat-ID: 4863
Eggert, Andreas, et al. “Kundenbindung Durch Weiterempfehlung? Eine Experimentelle Untersuchung Der Wirkung Positiver Kundenempfehlungen Auf Die Bindung Des Empfehlenden.” Marketing ZfP, no. 4, 2007, pp. 233--246.
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2006 | Journal Article | LibreCat-ID: 4864
Ulaga, Wolfgang, and Andreas Eggert. “Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status.” Journal of Marketing, no. 1, 2006, pp. 119--136.
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2006 | Journal Article | LibreCat-ID: 4868
Ulaga, Wolfgang, and Andreas Eggert. “Relationship Value and Relationship Quality: Broadening the Nomological Network of Business-to-Business Relationships.” European Journal of Marketing, vol. 40, no. 3/4, Emerald, 2006, pp. 311–27, doi:10.1108/03090560610648075.
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| DOI
2006 | Journal Article | LibreCat-ID: 7432
Eggert, A., et al. “Value Creation in the Relationship Lifecycle: A Quasi-Longitudinal Analysis.” Industrial Marketing Management, vol. 35, no. 1, 2006, pp. 20–27.
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2005 | Journal Article | LibreCat-ID: 4869
Eggert, Andreas, et al. “Value Creation in the Relationship Life Cycle: A Quasi-Longitudinal Analysis.” Industrial Marketing Management, vol. 35, no. 1, Elsevier BV, 2005, pp. 20–27, doi:10.1016/j.indmarman.2005.07.003.
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| DOI
2005 | Journal Article | LibreCat-ID: 4876
Ulaga, Wolfgang, et al. “The Dynamic Nature of Value in Business Markets: New versus Ongoing Supplier Relationships.” Finanza Marketing E Produzione, 2005.
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2005 | Journal Article | LibreCat-ID: 4890
Ulaga, Wolfgang, and Andreas Eggert. “Relationship Value in Business Markets: The Construct and Its Dimensions.” Journal of Business-to-Business Marketing, vol. 12, no. 1, Informa UK Limited, 2005, pp. 73–99, doi:10.1300/j033v12n01_04.
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| DOI
2005 | Book (Editor) | LibreCat-ID: 4924
Bliemel, Friedhelm, et al., editors. Handbuch PLS-Pfad¬modellierung: Methoden, Anwendung, Praxisbeispiele. 2005.
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2005 | Book Chapter | LibreCat-ID: 7447
Bliemel, F., et al. “Die PLS-Pfadmodellierung: Mehr Als Eine Alternative Zur Kovarianzstrukturanalyse.” Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, edited by F Bliemel et al., Schäffer-Poeschel, 2005, pp. 9–16.
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