Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
131 Publications
2008 | Book Chapter | LibreCat-ID: 7443
Ulaga, W., and A. Eggert. “Linking Customer Value to Customer Share in Business Relationship.” Creating and Managing Superior Customer Value, edited by A Woodside et al., vol. 14, 2008, pp. 221–47.
LibreCat
2007 | Journal Article | LibreCat-ID: 4863
Eggert, Andreas, et al. “Kundenbindung Durch Weiterempfehlung? Eine Experimentelle Untersuchung Der Wirkung Positiver Kundenempfehlungen Auf Die Bindung Des Empfehlenden.” Marketing ZfP, no. 4, 2007, pp. 233--246.
LibreCat
2006 | Journal Article | LibreCat-ID: 4864
Ulaga, Wolfgang, and Andreas Eggert. “Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status.” Journal of Marketing, no. 1, 2006, pp. 119--136.
LibreCat
2006 | Journal Article | LibreCat-ID: 4868
Ulaga, Wolfgang, and Andreas Eggert. “Relationship Value and Relationship Quality: Broadening the Nomological Network of Business-to-Business Relationships.” European Journal of Marketing, vol. 40, no. 3/4, Emerald, 2006, pp. 311–27, doi:10.1108/03090560610648075.
LibreCat
| DOI
2006 | Journal Article | LibreCat-ID: 7432
Eggert, A., et al. “Value Creation in the Relationship Lifecycle: A Quasi-Longitudinal Analysis.” Industrial Marketing Management, vol. 35, no. 1, 2006, pp. 20–27.
LibreCat
2005 | Journal Article | LibreCat-ID: 4869
Eggert, Andreas, et al. “Value Creation in the Relationship Life Cycle: A Quasi-Longitudinal Analysis.” Industrial Marketing Management, vol. 35, no. 1, Elsevier BV, 2005, pp. 20–27, doi:10.1016/j.indmarman.2005.07.003.
LibreCat
| DOI
2005 | Journal Article | LibreCat-ID: 4876
Ulaga, Wolfgang, et al. “The Dynamic Nature of Value in Business Markets: New versus Ongoing Supplier Relationships.” Finanza Marketing E Produzione, 2005.
LibreCat
2005 | Journal Article | LibreCat-ID: 4890
Ulaga, Wolfgang, and Andreas Eggert. “Relationship Value in Business Markets: The Construct and Its Dimensions.” Journal of Business-to-Business Marketing, vol. 12, no. 1, Informa UK Limited, 2005, pp. 73–99, doi:10.1300/j033v12n01_04.
LibreCat
| DOI
2005 | Book (Editor) | LibreCat-ID: 4924
Bliemel, Friedhelm, et al., editors. Handbuch PLS-Pfad¬modellierung: Methoden, Anwendung, Praxisbeispiele. 2005.
LibreCat
2005 | Book Chapter | LibreCat-ID: 7447
Bliemel, F., et al. “Die PLS-Pfadmodellierung: Mehr Als Eine Alternative Zur Kovarianzstrukturanalyse.” Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, edited by F Bliemel et al., Schäffer-Poeschel, 2005, pp. 9–16.
LibreCat
2005 | Book Chapter | LibreCat-ID: 7456
Fassott, G., and A. Eggert. “Zur Verwendung Formativer Und Reflektiver Indikatoren in Strukturgleichungsmodellen: Bestandsaufnahme Und Anwendungsempfehlungen.” Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, edited by F Bliemel et al., Schäffer-Poeschel, 2005, pp. 31–47.
LibreCat
2005 | Book Chapter | LibreCat-ID: 7458
Eggert, A., et al. “Identifizierung Und Quantifizierung Mediierender Und Moderierender Effekte in Komplexen Kausalstrukturen.” Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, edited by F Bliemel et al., Schäffer-Poeschel, 2005, pp. 101–16.
LibreCat
2004 | Habilitation | LibreCat-ID: 4925
Eggert, A. Wertorientiertes Beziehungsmarketing in Kunden-Lieferantenbeziehungen. 2004.
LibreCat
2004 | Journal Article | LibreCat-ID: 4927
Bliemel, Friedhelm, et al. “The Evolution of Relationship Marketing and the International Colloquia.” Journal of Relationship Marketing, vol. 3, no. 4, Informa UK Limited, 2004, pp. 1–5, doi:10.1300/j366v03n04_01.
LibreCat
| DOI
2003 | Journal Article | LibreCat-ID: 4895
Georges, Laurent, and Andreas Eggert. “Key Account Managers’ Role Within the Value Creation Process of Collaborative Relationships.” Journal of Business-to-Business Marketing, vol. 10, no. 4, Informa UK Limited, 2003, pp. 1–22, doi:10.1300/j033v10n04_01.
LibreCat
| DOI
2003 | Journal Article | LibreCat-ID: 4896
Eggert, Andreas, and Sabrina Helm. “Exploring the Impact of Relationship Transparency on Business Relationships: A Cross-Sectional Study Among Purchasing Managers in Germany.” Industrial Marketing Management, vol. 32, no. 2, Elsevier BV, 2003, pp. 101–08, doi:10.1016/s0019-8501(02)00224-9.
LibreCat
| DOI
2002 | Journal Article | LibreCat-ID: 4899
Eggert, Andreas. “Der Einfluss Elektronischer Medien Auf Geschäftsbeziehungen: Eine Empirische Studie Am Beispiel Des Electronic Banking.” Marketing ZFP, vol. 24, no. 3, C.H. Beck, 2002, pp. 195–206, doi:10.15358/0344-1369-2002-3-195.
LibreCat
| DOI
2002 | Journal Article | LibreCat-ID: 4901
Eggert, Andreas, and Wolfgang Ulaga. “Customer Perceived Value: A Substitute for Satisfaction in Business Markets?” Journal of Business & Industrial Marketing, vol. 17, no. 2/3, Emerald, 2002, pp. 107–18, doi:10.1108/08858620210419754.
LibreCat
| DOI
2002 | Conference (Editor) | LibreCat-ID: 4931
Bliemel, Friedhelm, et al., editors. Proceedings of the 10th International Colloquium in Relationship Marketing. 2002.
LibreCat
2002 | Book (Editor) | LibreCat-ID: 4936
Eggert, Andreas, and Georg Fassott, editors. ECRM – Electronic Customer Relationship Manage¬ment: Management Der Kundenbeziehungen Im Internet-Zeitalter. 2002.
LibreCat