Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
43 Publications
2023 | Conference Paper | LibreCat-ID: 50978
Küpper, K., Garnefeld, I., & Steinhoff, L. (2023). Evaluation of product testing programs as an effective marketing tool - Negative and positive effects of rejections in product testing programs.
LibreCat
2023 | Conference Paper | LibreCat-ID: 50975
Alberternst, B., Giesler, M., & Steinhoff, L. (2023). The Consumerization of Care: How Capitalism Is Co-Opting Solidarity.
LibreCat
2023 | Conference Paper | LibreCat-ID: 50979
Ozuna, E., & Steinhoff, L. (2023). Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions.
LibreCat
2023 | Conference Paper | LibreCat-ID: 50977
Ozuna, E., & Steinhoff, L. (2023). Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior?
LibreCat
2022 | Journal Article | LibreCat-ID: 45721
Steinhoff, L., Palmatier, R. W., Martin, K. D., Fox, G., Henderson, C. M., Saint Clair, J. K., Yan, S., Lee, J.-Y., Perko, T., & Harmeling, C. M. (2022). Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services. Journal of Service Management Research, 6(1), 2–27. https://doi.org/ 10.5771/2511-8676-2022-1-2
LibreCat
| DOI
2022 | Conference Paper | LibreCat-ID: 45737
Alberternst, B., Steinhoff, L., Eggert, A., & Giesler, M. (2022). Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support. 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago. 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago.
LibreCat
2022 | Conference Paper | LibreCat-ID: 45739
Garnefeld, I., Steinhoff, L., & Küpper, K. (2022). How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs. 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas. 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas.
LibreCat
2022 | Conference Paper | LibreCat-ID: 45738
Becker, M., Wiegand, N., Steinhoff, L., & Baidina, K. (2022). The Role of Self-Rewarding Behavior in Cashback Loyalty Programs. Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest. Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest.
LibreCat
2022 | Journal Article | LibreCat-ID: 45720
Steinhoff, L., Liu, J. (S. ), Li, X., & Palmatier, R. W. (2022). Customer Engagement in International Markets. Journal of International Marketing, 31(1), 1–31. https://doi.org/10.1177/1069031X221099211
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45724
Henderson, C. M., Steinhoff, L., Harmeling, C. M., & Palmatier, R. W. (2021). Customer Inertia Marketing. Journal of the Academy of Marketing Science, 49(2), 350–373. http://dx.doi.org/10.1007/s11747-020-00744-0
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45725
Kim, J. J., Steinhoff, L., & Palmatier, R. W. (2021). An Emerging Theory of Loyalty Program Dynamics. Journal of the Academy of Marketing Science, 49(1), 71–95. https://doi.org/10.1007/s11747-020-00719-1
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45722
Steinhoff, L., & Palmatier, R. W. (2021). Commentary: Opportunities and Challenges of Technology in Relationship Marketing. Australasian Marketing Journal, 29(2), 111–117. https://doi.org/10.1016/j.ausmj.2020.07.003
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45723
Steinhoff, L., & Zondag, M. M. (2021). Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages. Journal of Business Research, 129, 70–82. https://doi.org/10.1016/j.jbusres.2021.02.016
LibreCat
| DOI
2021 | Conference Paper | LibreCat-ID: 45741
Alberternst, B., Steinhoff, L., Eggert, A., & Giesler, M. (2021). Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together. 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg. 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg.
LibreCat
2021 | Conference Paper | LibreCat-ID: 45740
Alberternst, B., Eggert, A., Steinhoff, L., & Giesler, M. (2021). Understanding and Measuring Consumer Solidarity as a Collective Bond. Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid. Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid.
LibreCat
2020 | Journal Article | LibreCat-ID: 45726
Martin, K. D., Kim, J. J., Palmatier, R. W., Steinhoff, L., Stewart, D. W., Walker, B. A., Wang, Y., & Weaven, S. K. (2020). Data Privacy in Retail. Journal of Retailing, 96(4), 474–489. https://doi.org/10.1016/j.jretai.2020.08.003
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 45727
Payne, A., Steinhoff, L., Frow, P., & Eggert, A. (2020). Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation. Industrial Marketing Management, 87, 244–255. https://doi.org/10.1016/j.indmarman.2020.02.015
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 45728
Eggert, A., Frow, P., Payne, A., & Steinhoff, L. (2020). Understanding and Managing Customer Value Propositions: Introduction to the Special Issue. Industrial Marketing Management, 87, 242–243. http://dx.doi.org/10.1016/j.indmarman.2020.01.007
LibreCat
| DOI
2020 | Conference Paper | LibreCat-ID: 45742
Reimer, T., Steinhoff, L., & Leyer, M. (2020). “Dear Stranger, This Looks Good on You”: The Effect of Ambiguous Interactive Virtual Presence on Store Loyalty in Offline Retailing. 2020 Winter AMA Conference Proceedings, San Diego. 2020 Winter AMA Conference Proceedings, San Diego.
LibreCat
2019 | Journal Article | LibreCat-ID: 45729
Eggert, A., Steinhoff, L., & Witte, C. (2019). Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing, 83(5), 115–132. https://doi.org/10.1177/0022242919860802
LibreCat
| DOI