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43 Publications
2023 | Conference Paper | LibreCat-ID: 50978
@inproceedings{Küpper_Garnefeld_Steinhoff_2023, place={Odense}, title={Evaluation of product testing programs as an effective marketing tool - Negative and positive effects of rejections in product testing programs}, publisher={Proceedings of the 52nd European Marketing Academy Conference (EMAC)}, author={Küpper, K. and Garnefeld, I. and Steinhoff, Lena}, year={2023} }
LibreCat
2023 | Conference Paper | LibreCat-ID: 50975
@inproceedings{Alberternst_Giesler_Steinhoff_2023, place={Nashville}, title={The Consumerization of Care: How Capitalism Is Co-Opting Solidarity}, publisher={2023 AMA Winter Marketing Educators’ Conference Proceedings}, author={Alberternst, B. and Giesler, M. and Steinhoff, Lena}, year={2023} }
LibreCat
2023 | Conference Paper | LibreCat-ID: 50979
@inproceedings{Ozuna_Steinhoff_2023, place={Odense}, title={Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions}, publisher={Proceedings of the 52nd European Marketing Academy Conference (EMAC)}, author={Ozuna, Edna and Steinhoff, Lena}, year={2023} }
LibreCat
2023 | Conference Paper | LibreCat-ID: 50977
@inproceedings{Ozuna_Steinhoff_2023, place={Nashville}, title={Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior?}, publisher={2023 AMA Winter Marketing Educators’ Conference Proceedings}, author={Ozuna, Edna and Steinhoff, Lena}, year={2023} }
LibreCat
2022 | Journal Article | LibreCat-ID: 45721
@article{Steinhoff_Palmatier_Martin_Fox_Henderson_Saint Clair_Yan_Lee_Perko_Harmeling_2022, title={Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services}, volume={6}, DOI={ 10.5771/2511-8676-2022-1-2}, number={1}, journal={Journal of Service Management Research}, author={Steinhoff, Lena and Palmatier, R. W. and Martin, K. D. and Fox, G. and Henderson, C. M. and Saint Clair, J. K. and Yan, S. and Lee, J.-Y. and Perko, T. and Harmeling, C. M.}, year={2022}, pages={2–27} }
LibreCat
| DOI
2022 | Conference Paper | LibreCat-ID: 45737
@inproceedings{Alberternst_Steinhoff_Eggert_Giesler_2022, title={Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support}, booktitle={2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago}, author={Alberternst, B. and Steinhoff, Lena and Eggert, A. and Giesler, M.}, year={2022} }
LibreCat
2022 | Conference Paper | LibreCat-ID: 45739
@inproceedings{Garnefeld_Steinhoff_Küpper_2022, title={How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs}, booktitle={2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas}, author={Garnefeld, I. and Steinhoff, Lena and Küpper, K.}, year={2022} }
LibreCat
2022 | Conference Paper | LibreCat-ID: 45738
@inproceedings{Becker_Wiegand_Steinhoff_Baidina_2022, title={The Role of Self-Rewarding Behavior in Cashback Loyalty Programs}, booktitle={Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest.}, author={Becker, M. and Wiegand, N. and Steinhoff, Lena and Baidina, K.}, year={2022} }
LibreCat
2022 | Journal Article | LibreCat-ID: 45720
@article{Steinhoff_Liu_Li_Palmatier_2022, title={Customer Engagement in International Markets}, volume={31}, DOI={10.1177/1069031X221099211}, number={1}, journal={Journal of International Marketing}, author={Steinhoff, Lena and Liu, J. (S.) and Li, X. and Palmatier, R. W.}, year={2022}, pages={1–31} }
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45724
@article{Henderson_Steinhoff_Harmeling_Palmatier_2021, title={Customer Inertia Marketing}, volume={49}, DOI={http://dx.doi.org/10.1007/s11747-020-00744-0}, number={2}, journal={Journal of the Academy of Marketing Science}, author={Henderson, C. M. and Steinhoff, Lena and Harmeling, C. M. and Palmatier, R. W.}, year={2021}, pages={350–373} }
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45725
@article{Kim_Steinhoff_Palmatier_2021, title={An Emerging Theory of Loyalty Program Dynamics}, volume={49}, DOI={10.1007/s11747-020-00719-1}, number={1}, journal={Journal of the Academy of Marketing Science}, author={Kim, J. J. and Steinhoff, Lena and Palmatier, R. W.}, year={2021}, pages={71–95} }
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45722
@article{Steinhoff_Palmatier_2021, title={Commentary: Opportunities and Challenges of Technology in Relationship Marketing}, volume={29}, DOI={https://doi.org/10.1016/j.ausmj.2020.07.003}, number={2}, journal={Australasian Marketing Journal}, author={Steinhoff, Lena and Palmatier, R. W.}, year={2021}, pages={111–117} }
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45723
@article{Steinhoff_Zondag_2021, title={Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages}, volume={129}, DOI={10.1016/j.jbusres.2021.02.016}, journal={Journal of Business Research}, author={Steinhoff, Lena and Zondag, M. M.}, year={2021}, pages={70–82} }
LibreCat
| DOI
2021 | Conference Paper | LibreCat-ID: 45741
@inproceedings{Alberternst_Steinhoff_Eggert_Giesler_2021, title={Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together}, booktitle={2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg}, author={Alberternst, B. and Steinhoff, Lena and Eggert, A. and Giesler, M.}, year={2021} }
LibreCat
2021 | Conference Paper | LibreCat-ID: 45740
@inproceedings{Alberternst_Eggert_Steinhoff_Giesler_2021, title={Understanding and Measuring Consumer Solidarity as a Collective Bond}, booktitle={Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid}, author={Alberternst, B. and Eggert, A. and Steinhoff, Lena and Giesler, M.}, year={2021} }
LibreCat
2020 | Journal Article | LibreCat-ID: 45726
@article{Martin_Kim_Palmatier_Steinhoff_Stewart_Walker_Wang_Weaven_2020, title={Data Privacy in Retail}, volume={96}, DOI={https://doi.org/10.1016/j.jretai.2020.08.003}, number={4}, journal={Journal of Retailing}, author={Martin, K. D. and Kim, J. J. and Palmatier, R. W. and Steinhoff, Lena and Stewart, D. W. and Walker, B. A. and Wang, Y. and Weaven, S. K.}, year={2020}, pages={474–489} }
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 45727
@article{Payne_Steinhoff_Frow_Eggert_2020, title={Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation}, volume={87}, DOI={https://doi.org/10.1016/j.indmarman.2020.02.015}, journal={Industrial Marketing Management}, author={Payne, A. and Steinhoff, Lena and Frow, P. and Eggert, A.}, year={2020}, pages={244–255} }
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 45728
@article{Eggert_Frow_Payne_Steinhoff_2020, title={Understanding and Managing Customer Value Propositions: Introduction to the Special Issue}, volume={87}, DOI={http://dx.doi.org/10.1016/j.indmarman.2020.01.007}, journal={Industrial Marketing Management}, author={Eggert, A. and Frow, P. and Payne, A. and Steinhoff, Lena}, year={2020}, pages={242–243} }
LibreCat
| DOI
2020 | Conference Paper | LibreCat-ID: 45742
@inproceedings{Reimer_Steinhoff_Leyer_2020, title={“Dear Stranger, This Looks Good on You”: The Effect of Ambiguous Interactive Virtual Presence on Store Loyalty in Offline Retailing}, booktitle={2020 Winter AMA Conference Proceedings, San Diego}, author={Reimer, T. and Steinhoff, Lena and Leyer, M.}, year={2020} }
LibreCat
2019 | Journal Article | LibreCat-ID: 45729
@article{Eggert_Steinhoff_Witte_2019, title={Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships}, volume={83}, DOI={10.1177/0022242919860802}, number={5}, journal={Journal of Marketing}, author={Eggert, A. and Steinhoff, Lena and Witte, C.}, year={2019}, pages={115–132} }
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