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43 Publications
2023 | Conference Paper | LibreCat-ID: 50978
K. Küpper, I. Garnefeld, and L. Steinhoff, “Evaluation of product testing programs as an effective marketing tool - Negative and positive effects of rejections in product testing programs,” 2023.
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2023 | Conference Paper | LibreCat-ID: 50975
B. Alberternst, M. Giesler, and L. Steinhoff, “The Consumerization of Care: How Capitalism Is Co-Opting Solidarity,” 2023.
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2023 | Conference Paper | LibreCat-ID: 50979
E. Ozuna and L. Steinhoff, “Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions,” 2023.
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2023 | Conference Paper | LibreCat-ID: 50977
E. Ozuna and L. Steinhoff, “Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior?,” 2023.
LibreCat
2022 | Journal Article | LibreCat-ID: 45721
L. Steinhoff et al., “Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services,” Journal of Service Management Research, vol. 6, no. 1, pp. 2–27, 2022, doi: 10.5771/2511-8676-2022-1-2.
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2022 | Conference Paper | LibreCat-ID: 45737
B. Alberternst, L. Steinhoff, A. Eggert, and M. Giesler, “Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support,” presented at the 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2022.
LibreCat
2022 | Conference Paper | LibreCat-ID: 45739
I. Garnefeld, L. Steinhoff, and K. Küpper, “How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs,” presented at the 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas, 2022.
LibreCat
2022 | Conference Paper | LibreCat-ID: 45738
M. Becker, N. Wiegand, L. Steinhoff, and K. Baidina, “The Role of Self-Rewarding Behavior in Cashback Loyalty Programs,” presented at the Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest, 2022.
LibreCat
2022 | Journal Article | LibreCat-ID: 45720
L. Steinhoff, J. (S. ) Liu, X. Li, and R. W. Palmatier, “Customer Engagement in International Markets,” Journal of International Marketing, vol. 31, no. 1, pp. 1–31, 2022, doi: 10.1177/1069031X221099211.
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2021 | Journal Article | LibreCat-ID: 45724
C. M. Henderson, L. Steinhoff, C. M. Harmeling, and R. W. Palmatier, “Customer Inertia Marketing,” Journal of the Academy of Marketing Science, vol. 49, no. 2, pp. 350–373, 2021, doi: http://dx.doi.org/10.1007/s11747-020-00744-0.
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2021 | Journal Article | LibreCat-ID: 45725
J. J. Kim, L. Steinhoff, and R. W. Palmatier, “An Emerging Theory of Loyalty Program Dynamics,” Journal of the Academy of Marketing Science, vol. 49, no. 1, pp. 71–95, 2021, doi: 10.1007/s11747-020-00719-1.
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2021 | Journal Article | LibreCat-ID: 45722
L. Steinhoff and R. W. Palmatier, “Commentary: Opportunities and Challenges of Technology in Relationship Marketing,” Australasian Marketing Journal, vol. 29, no. 2, pp. 111–117, 2021, doi: https://doi.org/10.1016/j.ausmj.2020.07.003.
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2021 | Journal Article | LibreCat-ID: 45723
L. Steinhoff and M. M. Zondag, “Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages,” Journal of Business Research, vol. 129, pp. 70–82, 2021, doi: 10.1016/j.jbusres.2021.02.016.
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2021 | Conference Paper | LibreCat-ID: 45741
B. Alberternst, L. Steinhoff, A. Eggert, and M. Giesler, “Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together,” presented at the 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2021.
LibreCat
2021 | Conference Paper | LibreCat-ID: 45740
B. Alberternst, A. Eggert, L. Steinhoff, and M. Giesler, “Understanding and Measuring Consumer Solidarity as a Collective Bond,” presented at the Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.
LibreCat
2020 | Journal Article | LibreCat-ID: 45726
K. D. Martin et al., “Data Privacy in Retail,” Journal of Retailing, vol. 96, no. 4, pp. 474–489, 2020, doi: https://doi.org/10.1016/j.jretai.2020.08.003.
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2020 | Journal Article | LibreCat-ID: 45727
A. Payne, L. Steinhoff, P. Frow, and A. Eggert, “Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation,” Industrial Marketing Management, vol. 87, pp. 244–255, 2020, doi: https://doi.org/10.1016/j.indmarman.2020.02.015.
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2020 | Journal Article | LibreCat-ID: 45728
A. Eggert, P. Frow, A. Payne, and L. Steinhoff, “Understanding and Managing Customer Value Propositions: Introduction to the Special Issue,” Industrial Marketing Management, vol. 87, pp. 242–243, 2020, doi: http://dx.doi.org/10.1016/j.indmarman.2020.01.007.
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2020 | Conference Paper | LibreCat-ID: 45742
T. Reimer, L. Steinhoff, and M. Leyer, “‘Dear Stranger, This Looks Good on You’: The Effect of Ambiguous Interactive Virtual Presence on Store Loyalty in Offline Retailing,” presented at the 2020 Winter AMA Conference Proceedings, San Diego, 2020.
LibreCat
2019 | Journal Article | LibreCat-ID: 45729
A. Eggert, L. Steinhoff, and C. Witte, “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships,” Journal of Marketing, vol. 83, no. 5, pp. 115–132, 2019, doi: 10.1177/0022242919860802.
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