Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
43 Publications
2023 | Conference Paper | LibreCat-ID: 50978
Küpper K, Garnefeld I, Steinhoff L. Evaluation of product testing programs as an effective marketing tool - Negative and positive effects of rejections in product testing programs. In: Proceedings of the 52nd European Marketing Academy Conference (EMAC); 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 50975
Alberternst B, Giesler M, Steinhoff L. The Consumerization of Care: How Capitalism Is Co-Opting Solidarity. In: 2023 AMA Winter Marketing Educators’ Conference Proceedings; 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 50979
Ozuna E, Steinhoff L. Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions. In: Proceedings of the 52nd European Marketing Academy Conference (EMAC); 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 50977
Ozuna E, Steinhoff L. Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior? In: 2023 AMA Winter Marketing Educators’ Conference Proceedings; 2023.
LibreCat
2022 | Journal Article | LibreCat-ID: 45721
Steinhoff L, Palmatier RW, Martin KD, et al. Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services. Journal of Service Management Research. 2022;6(1):2-27. doi: 10.5771/2511-8676-2022-1-2
LibreCat
| DOI
2022 | Conference Paper | LibreCat-ID: 45737
Alberternst B, Steinhoff L, Eggert A, Giesler M. Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support. In: 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago. ; 2022.
LibreCat
2022 | Conference Paper | LibreCat-ID: 45739
Garnefeld I, Steinhoff L, Küpper K. How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs. In: 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas. ; 2022.
LibreCat
2022 | Conference Paper | LibreCat-ID: 45738
Becker M, Wiegand N, Steinhoff L, Baidina K. The Role of Self-Rewarding Behavior in Cashback Loyalty Programs. In: Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest. ; 2022.
LibreCat
2022 | Journal Article | LibreCat-ID: 45720
Steinhoff L, Liu J (S. ), Li X, Palmatier RW. Customer Engagement in International Markets. Journal of International Marketing. 2022;31(1):1-31. doi:10.1177/1069031X221099211
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45724
Henderson CM, Steinhoff L, Harmeling CM, Palmatier RW. Customer Inertia Marketing. Journal of the Academy of Marketing Science. 2021;49(2):350-373. doi:http://dx.doi.org/10.1007/s11747-020-00744-0
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45725
Kim JJ, Steinhoff L, Palmatier RW. An Emerging Theory of Loyalty Program Dynamics. Journal of the Academy of Marketing Science. 2021;49(1):71-95. doi:10.1007/s11747-020-00719-1
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45722
Steinhoff L, Palmatier RW. Commentary: Opportunities and Challenges of Technology in Relationship Marketing. Australasian Marketing Journal. 2021;29(2):111-117. doi:https://doi.org/10.1016/j.ausmj.2020.07.003
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45723
Steinhoff L, Zondag MM. Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages. Journal of Business Research. 2021;129:70-82. doi:10.1016/j.jbusres.2021.02.016
LibreCat
| DOI
2021 | Conference Paper | LibreCat-ID: 45741
Alberternst B, Steinhoff L, Eggert A, Giesler M. Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together. In: 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg. ; 2021.
LibreCat
2021 | Conference Paper | LibreCat-ID: 45740
Alberternst B, Eggert A, Steinhoff L, Giesler M. Understanding and Measuring Consumer Solidarity as a Collective Bond. In: Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid. ; 2021.
LibreCat
2020 | Journal Article | LibreCat-ID: 45726
Martin KD, Kim JJ, Palmatier RW, et al. Data Privacy in Retail. Journal of Retailing. 2020;96(4):474-489. doi:https://doi.org/10.1016/j.jretai.2020.08.003
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 45727
Payne A, Steinhoff L, Frow P, Eggert A. Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation. Industrial Marketing Management. 2020;87:244-255. doi:https://doi.org/10.1016/j.indmarman.2020.02.015
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 45728
Eggert A, Frow P, Payne A, Steinhoff L. Understanding and Managing Customer Value Propositions: Introduction to the Special Issue. Industrial Marketing Management. 2020;87:242-243. doi:http://dx.doi.org/10.1016/j.indmarman.2020.01.007
LibreCat
| DOI
2020 | Conference Paper | LibreCat-ID: 45742
Reimer T, Steinhoff L, Leyer M. “Dear Stranger, This Looks Good on You”: The Effect of Ambiguous Interactive Virtual Presence on Store Loyalty in Offline Retailing. In: 2020 Winter AMA Conference Proceedings, San Diego. ; 2020.
LibreCat
2019 | Journal Article | LibreCat-ID: 45729
Eggert A, Steinhoff L, Witte C. Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing. 2019;83(5):115-132. doi:10.1177/0022242919860802
LibreCat
| DOI