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46 Publications
2021 | Journal Article | LibreCat-ID: 41338
Salonen, A., Terho, H., Böhm, E., Virtanen, A., & Rajala, R. (2021). Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions. Journal of the Academy of Marketing Science, 49(1), 139–163. https://doi.org/10.1007/s11747-020-00729-z
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| DOI
2021 | Journal Article | LibreCat-ID: 41337
Garnefeld, I., Krah, T., Böhm, E., & Gremler, D. D. (2021). Online reviews generated through product testing: can more favorable reviews be enticed with free products? Journal of the Academy of Marketing Science, 49(4), 703–722. https://doi.org/10.1007/s11747-021-00770-6
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2021 | Journal Article | LibreCat-ID: 48514
Hubner-Benz, S., Most, F., Wirtz, J., & Auer, C. (2021). Narratives in entrepreneurial ecosystems: drivers of effectuation versus causation. Small Business Economics, 59(1), 211–242. https://doi.org/10.1007/s11187-021-00531-3
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2020 | Journal Article | LibreCat-ID: 41299
Kim, J. J., Steinhoff, L., & Palmatier, R. W. (2020). An emerging theory of loyalty program dynamics. Journal of the Academy of Marketing Science, 49(1), 71–95. https://doi.org/10.1007/s11747-020-00719-1
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2020 | Journal Article | LibreCat-ID: 41310
Henderson, C. M., Steinhoff, L., Harmeling, C. M., & Palmatier, R. W. (2020). Customer inertia marketing. Journal of the Academy of Marketing Science, 49(2), 350–373. https://doi.org/10.1007/s11747-020-00744-0
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2020 | Journal Article | LibreCat-ID: 41308
Steinhoff, L., & Palmatier, R. W. (2020). Commentary: Opportunities and challenges of technology in relationship marketing. Australasian Marketing Journal, 29(2), 111–117. https://doi.org/10.1016/j.ausmj.2020.07.003
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2020 | Journal Article | LibreCat-ID: 45586
Kesternich, M., Löschel, A., & Ziegler, A. (2020). Negotiating weights for burden sharing rules in international climate negotiations: an empirical analysis. Environmental Economics and Policy Studies, 23(2), 309–331. https://doi.org/10.1007/s10018-020-00289-0
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2019 | Journal Article | LibreCat-ID: 41294
Steinhoff, L., Arli, D., Weaven, S., & Kozlenkova, I. V. (2019). Online relationship marketing. Journal of the Academy of Marketing Science, 47(3), 369–393. https://doi.org/10.1007/s11747-018-0621-6
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2019 | Journal Article | LibreCat-ID: 35756
Khan, G., Mohaisen, M., & Trier, M. (2019). The network ROI. Internet Research, 30(2), 631–652. https://doi.org/10.1108/intr-07-2018-0346
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2019 | Journal Article | LibreCat-ID: 41339
Garnefeld, I., Eggert, A., Husemann-Kopetzky, M., & Böhm, E. (2019). Exploring the link between payment schemes and customer fraud: a mental accounting perspective. Journal of the Academy of Marketing Science, 47(4), 595–616. https://doi.org/10.1007/s11747-019-00653-x
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2019 | Journal Article | LibreCat-ID: 46803 | 
HUANG, A., HUI, K. W., & Li, R. (2019). Federal Judge Ideology: A New Measure of Ex Ante Litigation Risk. Journal of Accounting Research, 57(2), 431–489. https://doi.org/10.1111/1475-679x.12260
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2019 | Journal Article | LibreCat-ID: 45585
Gallier, C., Goeschl, T., Kesternich, M., Lohse, J., Reif, C., & Römer, D. (2019). Leveling up? An inter-neighborhood experiment on parochialism and the efficiency of multi-level public goods provision. Journal of Economic Behavior and Organization, 164, 500–517. https://doi.org/10.1016/j.jebo.2019.05.028
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2019 | Journal Article | LibreCat-ID: 45588
Kesternich, M., Römer, D., & Flues, F. (2019). The power of active choice: Field experimental evidence on repeated contribution decisions to a carbon offsetting program. European Economic Review, 114, 76–91. https://doi.org/10.1016/j.euroecorev.2019.02.001
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2019 | Journal Article | LibreCat-ID: 48515
Hubner-Benz, S., Baum, M., & Frese, M. (2019). Contagion of Entrepreneurial Passion: Effects on Employee Outcomes. Entrepreneurship Theory and Practice, 44(6), 1112–1140. https://doi.org/10.1177/1042258719883995
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2018 | Journal Article | LibreCat-ID: 31807
Balsmeier, B., Assaf, M., Chesebro, T., Fierro, G., Johnson, K., Johnson, S., Li, G., Lück, S., O’Reagan, D., Yeh, B., Zang, G., & Fleming, L. (2018). Machine learning and natural language processing on the patent corpus: Data, tools, and new measures. Journal of Economics & Management Strategy, 27(3), 535–553. https://doi.org/10.1111/jems.12259
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2018 | Journal Article | LibreCat-ID: 41340
Garnefeld, I., Böhm, E., Klimke, L., & Oestreich, A. (2018). I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science, 46(6), 1133–1147. https://doi.org/10.1007/s11747-018-0600-y
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2017 | Journal Article | LibreCat-ID: 45590
Kesternich, M., Reif, C., & Rübbelke, D. (2017). Recent Trends in Behavioral Environmental Economics. Environmental and Resource Economics, 67(3), 403–411. https://doi.org/10.1007/s10640-017-0162-3
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2017 | Journal Article | LibreCat-ID: 47913
Reimsbach, D., Hahn, R., & Gürtürk, A. (2017). Integrated Reporting and Assurance of Sustainability Information: An Experimental Study on Professional Investors’ Information Processing. European Accounting Review, 27(3), 559–581. https://doi.org/10.1080/09638180.2016.1273787
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2016 | Journal Article | LibreCat-ID: 45592
Kesternich, M., Löschel, A., & Römer, D. (2016). The long-term impact of matching and rebate subsidies when public goods are impure: Field experimental evidence from the carbon offsetting market. Journal of Public Economics, 137, 70–78. https://doi.org/10.1016/j.jpubeco.2016.01.004
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2016 | Journal Article | LibreCat-ID: 45591
Gallier, C., Kesternich, M., & Sturm, B. (2016). Voting for Burden Sharing Rules in Public Goods Games. Environmental and Resource Economics, 67(3), 535–557. https://doi.org/10.1007/s10640-016-0022-6
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