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46 Publications
2021 | Journal Article | LibreCat-ID: 41338
Salonen, Anna, Harri Terho, Eva Böhm, Ari Virtanen, and Risto Rajala. “Engaging a Product-Focused Sales Force in Solution Selling: Interplay of Individual- and Organizational-Level Conditions.” Journal of the Academy of Marketing Science 49, no. 1 (2021): 139–63. https://doi.org/10.1007/s11747-020-00729-z.
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2021 | Journal Article | LibreCat-ID: 41337
Garnefeld, Ina, Tabea Krah, Eva Böhm, and Dwayne D. Gremler. “Online Reviews Generated through Product Testing: Can More Favorable Reviews Be Enticed with Free Products?” Journal of the Academy of Marketing Science 49, no. 4 (2021): 703–22. https://doi.org/10.1007/s11747-021-00770-6.
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2021 | Journal Article | LibreCat-ID: 48514
Hubner-Benz, Sylvia, Fabian Most, Jochen Wirtz, and Christine Auer. “Narratives in Entrepreneurial Ecosystems: Drivers of Effectuation versus Causation.” Small Business Economics 59, no. 1 (2021): 211–42. https://doi.org/10.1007/s11187-021-00531-3.
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2020 | Journal Article | LibreCat-ID: 41299
Kim, Jisu J., Lena Steinhoff, and Robert W. Palmatier. “An Emerging Theory of Loyalty Program Dynamics.” Journal of the Academy of Marketing Science 49, no. 1 (2020): 71–95. https://doi.org/10.1007/s11747-020-00719-1.
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2020 | Journal Article | LibreCat-ID: 41310
Henderson, Conor M., Lena Steinhoff, Colleen M. Harmeling, and Robert W. Palmatier. “Customer Inertia Marketing.” Journal of the Academy of Marketing Science 49, no. 2 (2020): 350–73. https://doi.org/10.1007/s11747-020-00744-0.
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2020 | Journal Article | LibreCat-ID: 41308
Steinhoff, Lena, and Robert W. Palmatier. “Commentary: Opportunities and Challenges of Technology in Relationship Marketing.” Australasian Marketing Journal 29, no. 2 (2020): 111–17. https://doi.org/10.1016/j.ausmj.2020.07.003.
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2020 | Journal Article | LibreCat-ID: 45586
Kesternich, Martin, Andreas Löschel, and Andreas Ziegler. “Negotiating Weights for Burden Sharing Rules in International Climate Negotiations: An Empirical Analysis.” Environmental Economics and Policy Studies 23, no. 2 (2020): 309–31. https://doi.org/10.1007/s10018-020-00289-0.
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2019 | Journal Article | LibreCat-ID: 41294
Steinhoff, Lena, Denni Arli, Scott Weaven, and Irina V. Kozlenkova. “Online Relationship Marketing.” Journal of the Academy of Marketing Science 47, no. 3 (2019): 369–93. https://doi.org/10.1007/s11747-018-0621-6.
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2019 | Journal Article | LibreCat-ID: 35756
Khan, Gohar, Manar Mohaisen, and Matthias Trier. “The Network ROI.” Internet Research 30, no. 2 (2019): 631–52. https://doi.org/10.1108/intr-07-2018-0346.
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2019 | Journal Article | LibreCat-ID: 41339
Garnefeld, Ina, Andreas Eggert, Markus Husemann-Kopetzky, and Eva Böhm. “Exploring the Link between Payment Schemes and Customer Fraud: A Mental Accounting Perspective.” Journal of the Academy of Marketing Science 47, no. 4 (2019): 595–616. https://doi.org/10.1007/s11747-019-00653-x.
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2019 | Journal Article | LibreCat-ID: 46803 | 
HUANG, ALLEN, KAI WAI HUI, and Reeyarn Li. “Federal Judge Ideology: A New Measure of Ex Ante Litigation Risk.” Journal of Accounting Research 57, no. 2 (2019): 431–89. https://doi.org/10.1111/1475-679x.12260.
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2019 | Journal Article | LibreCat-ID: 45585
Gallier, Carlo, Timo Goeschl, Martin Kesternich, Johannes Lohse, Christiane Reif, and Daniel Römer. “Leveling up? An Inter-Neighborhood Experiment on Parochialism and the Efficiency of Multi-Level Public Goods Provision.” Journal of Economic Behavior and Organization 164 (2019): 500–517. https://doi.org/10.1016/j.jebo.2019.05.028.
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2019 | Journal Article | LibreCat-ID: 45588
Kesternich, Martin, Daniel Römer, and Florens Flues. “The Power of Active Choice: Field Experimental Evidence on Repeated Contribution Decisions to a Carbon Offsetting Program.” European Economic Review 114 (2019): 76–91. https://doi.org/10.1016/j.euroecorev.2019.02.001.
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2019 | Journal Article | LibreCat-ID: 48515
Hubner-Benz, Sylvia, Matthias Baum, and Michael Frese. “Contagion of Entrepreneurial Passion: Effects on Employee Outcomes.” Entrepreneurship Theory and Practice 44, no. 6 (2019): 1112–40. https://doi.org/10.1177/1042258719883995.
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2018 | Journal Article | LibreCat-ID: 31807
Balsmeier, Benjamin, Mohamad Assaf, Tyler Chesebro, Gabe Fierro, Kevin Johnson, Scott Johnson, Guan‐Cheng Li, et al. “Machine Learning and Natural Language Processing on the Patent Corpus: Data, Tools, and New Measures.” Journal of Economics & Management Strategy 27, no. 3 (2018): 535–53. https://doi.org/10.1111/jems.12259.
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2018 | Journal Article | LibreCat-ID: 41340
Garnefeld, Ina, Eva Böhm, Lena Klimke, and Andrea Oestreich. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.” Journal of the Academy of Marketing Science 46, no. 6 (2018): 1133–47. https://doi.org/10.1007/s11747-018-0600-y.
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2017 | Journal Article | LibreCat-ID: 45590
Kesternich, Martin, Christiane Reif, and Dirk Rübbelke. “Recent Trends in Behavioral Environmental Economics.” Environmental and Resource Economics 67, no. 3 (2017): 403–11. https://doi.org/10.1007/s10640-017-0162-3.
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2017 | Journal Article | LibreCat-ID: 47913
Reimsbach, Daniel, Rüdiger Hahn, and Anil Gürtürk. “Integrated Reporting and Assurance of Sustainability Information: An Experimental Study on Professional Investors’ Information Processing.” European Accounting Review 27, no. 3 (2017): 559–81. https://doi.org/10.1080/09638180.2016.1273787.
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2016 | Journal Article | LibreCat-ID: 45592
Kesternich, Martin, Andreas Löschel, and Daniel Römer. “The Long-Term Impact of Matching and Rebate Subsidies When Public Goods Are Impure: Field Experimental Evidence from the Carbon Offsetting Market.” Journal of Public Economics 137 (2016): 70–78. https://doi.org/10.1016/j.jpubeco.2016.01.004.
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2016 | Journal Article | LibreCat-ID: 45591
Gallier, Carlo, Martin Kesternich, and Bodo Sturm. “Voting for Burden Sharing Rules in Public Goods Games.” Environmental and Resource Economics 67, no. 3 (2016): 535–57. https://doi.org/10.1007/s10640-016-0022-6.
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