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46 Publications


2021 | Journal Article | LibreCat-ID: 41338
Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions
A. Salonen, H. Terho, E. Böhm, A. Virtanen, R. Rajala, Journal of the Academy of Marketing Science 49 (2021) 139–163.
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2021 | Journal Article | LibreCat-ID: 41337
Online reviews generated through product testing: can more favorable reviews be enticed with free products?
I. Garnefeld, T. Krah, E. Böhm, D.D. Gremler, Journal of the Academy of Marketing Science 49 (2021) 703–722.
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2021 | Journal Article | LibreCat-ID: 48514
Narratives in entrepreneurial ecosystems: drivers of effectuation versus causation
S. Hubner-Benz, F. Most, J. Wirtz, C. Auer, Small Business Economics 59 (2021) 211–242.
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2020 | Journal Article | LibreCat-ID: 41299
An emerging theory of loyalty program dynamics
J.J. Kim, L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2020) 71–95.
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2020 | Journal Article | LibreCat-ID: 41310
Customer inertia marketing
C.M. Henderson, L. Steinhoff, C.M. Harmeling, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2020) 350–373.
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2020 | Journal Article | LibreCat-ID: 41308
Commentary: Opportunities and challenges of technology in relationship marketing
L. Steinhoff, R.W. Palmatier, Australasian Marketing Journal 29 (2020) 111–117.
LibreCat | DOI
 

2020 | Journal Article | LibreCat-ID: 45586
Negotiating weights for burden sharing rules in international climate negotiations: an empirical analysis
M. Kesternich, A. Löschel, A. Ziegler, Environmental Economics and Policy Studies 23 (2020) 309–331.
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2019 | Journal Article | LibreCat-ID: 41294
Online relationship marketing
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.
LibreCat | DOI
 

2019 | Journal Article | LibreCat-ID: 35756
The network ROI
G. Khan, M. Mohaisen, M. Trier, Internet Research 30 (2019) 631–652.
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2019 | Journal Article | LibreCat-ID: 41339
Exploring the link between payment schemes and customer fraud: a mental accounting perspective
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, E. Böhm, Journal of the Academy of Marketing Science 47 (2019) 595–616.
LibreCat | DOI
 

2019 | Journal Article | LibreCat-ID: 46803 | OA
Federal Judge Ideology: A New Measure of Ex Ante Litigation Risk
A. HUANG, K.W. HUI, R. Li, Journal of Accounting Research 57 (2019) 431–489.
LibreCat | DOI | Download (ext.)
 

2019 | Journal Article | LibreCat-ID: 45585
Leveling up? An inter-neighborhood experiment on parochialism and the efficiency of multi-level public goods provision
C. Gallier, T. Goeschl, M. Kesternich, J. Lohse, C. Reif, D. Römer, Journal of Economic Behavior and Organization 164 (2019) 500–517.
LibreCat | DOI
 

2019 | Journal Article | LibreCat-ID: 45588
The power of active choice: Field experimental evidence on repeated contribution decisions to a carbon offsetting program
M. Kesternich, D. Römer, F. Flues, European Economic Review 114 (2019) 76–91.
LibreCat | DOI
 

2019 | Journal Article | LibreCat-ID: 48515
Contagion of Entrepreneurial Passion: Effects on Employee Outcomes
S. Hubner-Benz, M. Baum, M. Frese, Entrepreneurship Theory and Practice 44 (2019) 1112–1140.
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2018 | Journal Article | LibreCat-ID: 31807
Machine learning and natural language processing on the patent corpus: Data, tools, and new measures
B. Balsmeier, M. Assaf, T. Chesebro, G. Fierro, K. Johnson, S. Johnson, G. Li, S. Lück, D. O’Reagan, B. Yeh, G. Zang, L. Fleming, Journal of Economics & Management Strategy 27 (2018) 535–553.
LibreCat | DOI
 

2018 | Journal Article | LibreCat-ID: 41340
I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
I. Garnefeld, E. Böhm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133–1147.
LibreCat | DOI
 

2017 | Journal Article | LibreCat-ID: 45590
Recent Trends in Behavioral Environmental Economics
M. Kesternich, C. Reif, D. Rübbelke, Environmental and Resource Economics 67 (2017) 403–411.
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2017 | Journal Article | LibreCat-ID: 47913 LibreCat | DOI
 

2016 | Journal Article | LibreCat-ID: 45592 LibreCat | DOI
 

2016 | Journal Article | LibreCat-ID: 45591
Voting for Burden Sharing Rules in Public Goods Games
C. Gallier, M. Kesternich, B. Sturm, Environmental and Resource Economics 67 (2016) 535–557.
LibreCat | DOI
 

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