Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
46 Publications
2020 | Journal Article | LibreCat-ID: 45728
Eggert A, Frow P, Payne A, Steinhoff L. Understanding and Managing Customer Value Propositions: Introduction to the Special Issue. Industrial Marketing Management. 2020;87:242-243. doi:http://dx.doi.org/10.1016/j.indmarman.2020.01.007
LibreCat
| DOI
2020 | Conference Paper | LibreCat-ID: 45742
Reimer T, Steinhoff L, Leyer M. “Dear Stranger, This Looks Good on You”: The Effect of Ambiguous Interactive Virtual Presence on Store Loyalty in Offline Retailing. In: 2020 Winter AMA Conference Proceedings, San Diego. ; 2020.
LibreCat
2019 | Journal Article | LibreCat-ID: 45729
Eggert A, Steinhoff L, Witte C. Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing. 2019;83(5):115-132. doi:10.1177/0022242919860802
LibreCat
| DOI
2019 | Book | LibreCat-ID: 45718
Palmatier RW, Steinhoff L. Relationship Marketing in the Digital Age. Routledge Taylor & Francis Group; 2019. doi:https://doi.org/10.4324/9781315143583
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 45730
Steinhoff L, Arli D, Weaven S, Kozlenkova IV. Online Relationship Marketing. Journal of the Academy of Marketing Science. 2019;47(3):369-393. doi:https://doi.org/10.1007/s11747-018-0621-6
LibreCat
| DOI
2019 | Conference Paper | LibreCat-ID: 45743
Steinhoff L, Zondag M. Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey. In: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg. ; 2019.
LibreCat
2018 | Journal Article | LibreCat-ID: 45731
Steinhoff L, Witte C, Eggert A. Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. Journal of Service Management Research. 2018;2(2):22-35. doi:http://dx.doi.org/10.15358/2511-8676-2018-2-22
LibreCat
| DOI
2018 | Conference Paper | LibreCat-ID: 45745
Steinhoff L, Zondag M. Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey. In: 2018 Winter AMA Conference Proceedings, New Orleans. ; 2018.
LibreCat
2018 | Conference Paper | LibreCat-ID: 45744
Eggert A, Steinhoff L, Witte C. Are Gift Purchases an Effective Driver of Customer Loyalty? In: 2018 Winter AMA Conference Proceedings, New Orleans. ; 2018.
LibreCat
2017 | Conference Paper | LibreCat-ID: 45746
Eggert A, Steinhoff L, Witte C. The Loyalty Effect of Gift Purchases. In: 2017 Winter AMA Conference Proceedings, Orlando. ; 2017.
LibreCat
2016 | Journal Article | LibreCat-ID: 45732
Steinhoff L, Palmatier RW. Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. Journal of the Academy of Marketing Science. 2016;44(1):88-107. doi:10.1007/s11747-014-0405-6
LibreCat
| DOI
2016 | Conference Paper | LibreCat-ID: 45747
Witte C, Steinhoff L, Eggert A. The Power of Gift Purchases in Strengthening Customer-Company Relationships. In: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo. ; 2016.
LibreCat
2016 | Working Paper | LibreCat-ID: 45754
Steinhoff L, Fang E, Palmatier RW, Wang K. Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series.; 2016:16-121.
LibreCat
| Files available
2015 | Journal Article | LibreCat-ID: 45733
Eggert A, Steinhoff L, Garnefeld I. Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs. Journal of Service Research. 2015;18(2):210-228. doi:10.1177/1094670514566797
LibreCat
| DOI
2015 | Conference Paper | LibreCat-ID: 45748
Eggert A, Steinhoff L, Witte C. You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. In: 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago. ; 2015.
LibreCat
2014 | Book | LibreCat-ID: 45719
Steinhoff L. Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse. Springer Gabler; 2014. doi:10.1007/978-3-658-06357-3
LibreCat
| DOI
2014 | Book Chapter | LibreCat-ID: 45735
Eggert A, Garnefeld I, Steinhoff L. How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs? In: Geyer-Schulz A, Meyer-Waarden L, eds. Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1). KIT Scientific Publishing; 2014:31-36. doi:10.5445/KSP/1000038784/04
LibreCat
| DOI
2014 | Book Chapter | LibreCat-ID: 45736
Steinhoff L, Palmatier RW. Three Perspectives for Making Loyalty Programs More Effective. In: Geyer-Schulz A, Meyer-Waarden L, eds. Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1). KIT Scientific Publishing; 2014:147-152. doi:10.5445/KSP/1000038784/16
LibreCat
| DOI
2014 | Working Paper | LibreCat-ID: 45755
Henderson CM, Steinhoff L, Palmatier RW. Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series.; 2014:14-121.
LibreCat
| Files available
2013 | Journal Article | LibreCat-ID: 45734
Garnefeld I, Steinhoff L. Primacy versus Recency Effects in Extended Service Encounters. Journal of Service Management. 2013;24(1):64-81. doi:http://dx.doi.org/10.1108/09564231311304198
LibreCat
| DOI