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53 Publications
2021 | Journal Article | LibreCat-ID: 45725
Kim JJ, Steinhoff L, Palmatier RW. An Emerging Theory of Loyalty Program Dynamics. Journal of the Academy of Marketing Science. 2021;49(1):71-95. doi:10.1007/s11747-020-00719-1
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45722
Steinhoff L, Palmatier RW. Commentary: Opportunities and Challenges of Technology in Relationship Marketing. Australasian Marketing Journal. 2021;29(2):111-117. doi:https://doi.org/10.1016/j.ausmj.2020.07.003
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45723
Steinhoff L, Zondag MM. Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages. Journal of Business Research. 2021;129:70-82. doi:10.1016/j.jbusres.2021.02.016
LibreCat
| DOI
2021 | Conference Paper | LibreCat-ID: 45740
Alberternst B, Eggert A, Steinhoff L, Giesler M. Understanding and Measuring Consumer Solidarity as a Collective Bond. In: Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid. ; 2021.
LibreCat
2021 | Conference Paper | LibreCat-ID: 45741
Alberternst B, Steinhoff L, Eggert A, Giesler M. Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together. In: 2021 AMA Winter Academic Conference Proceedings, St. Petersburg. ; 2021.
LibreCat
2020 | Journal Article | LibreCat-ID: 45726
Martin KD, Kim JJ, Palmatier RW, et al. Data Privacy in Retail. Journal of Retailing. 2020;96(4):474-489. doi:https://doi.org/10.1016/j.jretai.2020.08.003
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 45727
Payne A, Steinhoff L, Frow P, Eggert A. Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation. Industrial Marketing Management. 2020;87:244-255. doi:https://doi.org/10.1016/j.indmarman.2020.02.015
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 45728
Eggert A, Frow P, Payne A, Steinhoff L. Understanding and Managing Customer Value Propositions: Introduction to the Special Issue. Industrial Marketing Management. 2020;87:242-243. doi:http://dx.doi.org/10.1016/j.indmarman.2020.01.007
LibreCat
| DOI
2020 | Conference Paper | LibreCat-ID: 45742
Reimer T, Steinhoff L, Leyer M. “Dear Stranger, This Looks Good on You”: The Effect of Ambiguous Interactive Virtual Presence on Store Loyalty in Offline Retailing. In: 2020 AMA Winter Academic Conference Proceedings, San Diego. ; 2020.
LibreCat
2019 | Book | LibreCat-ID: 45718
Palmatier RW, Steinhoff L. Relationship Marketing in the Digital Age. Routledge Taylor & Francis Group; 2019. doi:https://doi.org/10.4324/9781315143583
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 45730
Steinhoff L, Arli D, Weaven S, Kozlenkova IV. Online Relationship Marketing. Journal of the Academy of Marketing Science. 2019;47(3):369-393. doi:https://doi.org/10.1007/s11747-018-0621-6
LibreCat
| DOI
2019 | Conference Paper | LibreCat-ID: 45743
Steinhoff L, Zondag M. Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey. In: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg. ; 2019.
LibreCat
2019 | Journal Article | LibreCat-ID: 45729
Eggert A, Steinhoff L, Witte C. Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing. 2019;83(5):115-132. doi:10.1177/0022242919860802
LibreCat
| DOI
2018 | Journal Article | LibreCat-ID: 45731
Steinhoff L, Witte C, Eggert A. Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. Journal of Service Management Research. 2018;2(2):22-35. doi:http://dx.doi.org/10.15358/2511-8676-2018-2-22
LibreCat
| DOI
2018 | Conference Paper | LibreCat-ID: 45745
Steinhoff L, Zondag M. Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey. In: 2018 AMA Winter Academic Conference Proceedings, New Orleans. ; 2018.
LibreCat
2018 | Conference Paper | LibreCat-ID: 45744
Eggert A, Steinhoff L, Witte C. Are Gift Purchases an Effective Driver of Customer Loyalty? In: 2018 AMA Winter Academic Conference Proceedings, New Orleans. ; 2018.
LibreCat
2017 | Conference Paper | LibreCat-ID: 45746
Eggert A, Steinhoff L, Witte C. The Loyalty Effect of Gift Purchases. In: 2017 Winter AMA Conference Proceedings, Orlando. ; 2017.
LibreCat
2016 | Journal Article | LibreCat-ID: 45732
Steinhoff L, Palmatier RW. Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. Journal of the Academy of Marketing Science. 2016;44(1):88-107. doi:10.1007/s11747-014-0405-6
LibreCat
| DOI
2016 | Working Paper | LibreCat-ID: 45754
Steinhoff L, Fang E, Palmatier RW, Wang K. Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series.; 2016:16-121.
LibreCat
| Files available
2016 | Conference Paper | LibreCat-ID: 45747
Witte C, Steinhoff L, Eggert A. The Power of Gift Purchases in Strengthening Customer-Company Relationships. In: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo. ; 2016.
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