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536 Publications
2021 | Journal Article | LibreCat-ID: 17860
Beverungen D, Kundisch D, Wünderlich N. Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers. Journal of Service Management. 2021;32(4):507-532.
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2020 | Journal Article | LibreCat-ID: 21287
Kaimann D. Behind the Review Curtain: Decomposition of Online Consumer Ratings in Peer-to-Peer Markets. Sustainability. 2020;12(15). doi:10.3390/su12156185
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| DOI
2020 | Journal Article | LibreCat-ID: 4627
Kaimann D. Ancillary market signaling: A two-stage model of economic reputation on ancillary market success. Applied Economics Letters. 2020;27(16):1366-1370. doi:10.1080/13504851.2019.1683136
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2020 | Journal Article | LibreCat-ID: 21369
Protte M, René F, Daniel E. Q. Behavioral Economics for Human-in-the-loop Control Systems Design: Overconfidence and the hot hand fallacy. IEEE Control Systems Magazine. 2020;40(6):57-76. doi:10.1109/MCS.2020.3019723
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2020 | Journal Article | LibreCat-ID: 20494
Auer TF, Sennefelder L, Meier H. Einflüsse gesundheitsfördernder Maßnahmen auf die Kommunikationsstrukturen und deren Nutzen für die Arbeitsproduktivität? Gesundheitsförderung. 2020;1:58-61.
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2020 | Journal Article | LibreCat-ID: 20882
Hoffmann C, Thommes K. Can digital feedback increase employee performance and energy efficiency in firms? Evidence from a field experiment. Journal of Economic Behavior & Organization. 2020:49-65. doi:10.1016/j.jebo.2020.09.034
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| DOI
2020 | Journal Article | LibreCat-ID: 21126
Pekkarinen S, Hennala L, Tuisku O, et al. Care robots in society: Knowledge and orientation needs. Gerontechnology. 2020. doi:10.4017/gt.2020.19.s.69664
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| DOI
2020 | Journal Article | LibreCat-ID: 21289
Kaimann D, Tanneberg I, Cox J. “I will survive”: Online streaming and the chart survival of music tracks. Managerial and Decision Economics. 2020;42(1):3-20. doi:10.1002/mde.3226
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| DOI
2020 | Conference Paper | LibreCat-ID: 16116
Purrmann M, Wünderlich N. How to Build Trust on Peer-to-Peer Platforms: An Investigation of the Antecedents of Peer and Platform Trust. In: Proceedings of the 2020 AMA Winter Academic Conference. ; 2020.
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2020 | Journal Article | LibreCat-ID: 17366
Hoppe JA, Johansson-Pajala R-M, Gustafsson C, et al. Technologieorientierung zu Assistenzrobotik – Welche Akzeptanz besteht bei der Einführung von Assistenzrobotik für die Pflege älterer Menschen? Industrie 40 Management. 2.
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2020 | Journal Article | LibreCat-ID: 20883
Grund C, Harbring C, Thommes K, Tilkes KR. Decisions on Extending Group Membership—Evidence from a Public Good Experiment. Games. 2020. doi:10.3390/g11040061
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| DOI
2020 | Journal Article | LibreCat-ID: 21127
Johansson-Pajala R-M, Thommes K, Hoppe JA, et al. The need for care robot orientation in elder care services. Gerontechnology. 2020. doi:10.4017/gt.2020.19.s.69574
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| DOI
2020 | Journal Article | LibreCat-ID: 17361
Johansson-Pajala R-M, Thommes K, Hoppe JA, et al. Care Robot Orientation: What, Who and How? Potential Users` Perceptions. International Journal of Social Robotics. 2020:1-15. doi:10.1007/s12369-020-00619-y
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| DOI
2020 | Book Chapter | LibreCat-ID: 17367
Hoppe JA, Johansson-Pajala R-M, Gustafsson C, et al. Assistive robots in care: Expectations and perceptions of older people. In: Haltaufderheide J, Hovemann J, Vollmann J, eds. Aging between Participation and Simulation - Ethical Dimensions of Socially Assistive Technologies in Elderly Care . Berlin / Boston: De Gruyter; 2020:139-156. doi:10.1515/9783110677485-009
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2020 | Journal Article | LibreCat-ID: 20884
Rohlfing KJ, Cimiano P, Scharlau I, et al. Explanation as a social practice: Toward a conceptual framework for the social design of AI systems. IEEE Transactions on Cognitive and Developmental Systems. 2020:1-1. doi:10.1109/tcds.2020.3044366
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| DOI
2020 | Journal Article | LibreCat-ID: 21128
Thommes K, Johansson-pajala R-M, Gustaffson C, et al. Trust development in care robots by opinion leader in the society. Gerontechnology. 2020. doi:10.4017/gt.2020.19.s.70024.4
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| DOI
2019 | Journal Article | LibreCat-ID: 13455
Garnefeld I, Eggert A, Husemann-Kopetzky M, Boehm E. Exploring the link between payment schemes and customer fraud: a mental accounting perspective. Journal of the Academy of Marketing Science. 2019;47(4):595--616.
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2019 | Journal Article | LibreCat-ID: 80
Endres AE, Recker S, Mir Djawadi B, Hoyer B. Network Formation and Disruption - An Experiment: Are equilibrium networks too complex? Journal of Economic Behavior and Organization . 2019;157:708-734. doi:10.1016/j.jebo.2018.11.004
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2019 | Conference Paper | LibreCat-ID: 13456
Eggert A, Boehm E, Akalan R, Gebauer H. Service Growth by Acquisition – An Event Study. 2019.
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2019 | Journal Article | LibreCat-ID: 13457
Eggert A, Steinhoff L, Witte C. Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing. 2019.
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2019 | Journal Article | LibreCat-ID: 15268
Szierbowski-Seibel K, Wach BA, Kabst R. The Collaboration of Human Resource Management and Line Management–An International Comparison. Organization Management Journal. 2019:262-277. doi:10.1080/15416518.2019.1679076
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| DOI
2019 | Journal Article | LibreCat-ID: 15269
Prince NR, Kabst R. Impact of national culture on organizations’ use of selection practices. Employee Relations: The International Journal. 2019:1145-1161. doi:10.1108/er-10-2018-0284
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| DOI
2019 | Conference Paper | LibreCat-ID: 8538
Johansson Pajala R-M, Thommes K, Hoppe JA, et al. Improved Knowledge Changes the Mindset: Older Adults’ Perceptions of Care Robots. In: Zhou J, Salvendy G, eds. HCII 2019. Vol 11592. Lecture Notes in Computer Science. Cham: Springer; 2019:212-227. doi:10.1007/978-3-030-22012-9_16
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| DOI
2019 | Journal Article | LibreCat-ID: 13149
Wünderlich NV, Hogreve J, Chowdhury IN, et al. Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys. Journal of Business Research. 2019. doi:10.1016/j.jbusres.2019.07.027
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| DOI
2019 | Journal Article | LibreCat-ID: 13454
Eggert A, Kleinaltenkamp M, Kashyap V. Mapping Value in Business Markets: An Integrative Framework. Industrial Marketing Management. 2019;79:13--20.
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2019 | Conference Paper | LibreCat-ID: 15532
Purrmann M, Wünderlich N. Value Co-Creation Patterns in Multi-Actor Service Interactions: A Framework for Collaborative Consumption Platforms. In: Proceedings of the 2019 Frontiers in Service Conference. ; 2019.
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2019 | Journal Article | LibreCat-ID: 1139
Kaimann D, Hoyer B. Price competition and the Bertrand model: The paradox of the German mobile discount market. Applied Economics Letters. 2019;26(1):54-57. doi:10.1080/13504851.2018.1436141
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2018 | Journal Article | LibreCat-ID: 1173
Kaimann D, Stroh-Maraun N, Cox J. A Duration Model Analysis of Consumer Preferences and Determinants of Video Game Consumption. Journal of Consumer Behaviour. 2018;17(3):290-301. doi:10.1002/cb.1711
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2018 | Journal Article | LibreCat-ID: 3516
Rötzmeier-Keuper J, Hendricks J, Wünderlich N, Schmitz G. Triadic relationships in the context of services for animal companions. Journal of Business Research. 2018;(85):295--303.
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2018 | Mastersthesis | LibreCat-ID: 3314
Michels LJ. The Segmentation of Video-On-Demand Consumers. Universität Paderborn; 2018.
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2018 | Journal Article | LibreCat-ID: 5435
Li C, Brodbeck FC, Shenkar O, Ponzi LJ, Fischer J. Embracing the foreign: Cultural attractiveness and international strategy. Strategic Management Journal. 2018.
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2018 | Conference Paper | LibreCat-ID: 5480
Salonen A, Terho H, Boehm E, Rajala R, Virtanen A. Engaging a product-oriented salesforce in solution sales. 2018.
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2018 | Mastersthesis | LibreCat-ID: 3315
Walter M. Sentiment Analysis of User-Generated Ratings in the Sharing Economy . Universität Paderborn; 2018.
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2018 | Journal Article | LibreCat-ID: 4990
Thommes K, Akkerman A. Clean up your network: how a strike changed the social networks of a working team. Team Performance Management: An International Journal. 2018;(1/2):43--63.
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2018 | Journal Article | LibreCat-ID: 5001
Garnefeld I, Boehm E, Klimke L, Oestreich A. I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science. 2018;46(6):1133--1147.
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2018 | Conference Paper | LibreCat-ID: 4952
Purrmann M, Wünderlich N. Managing Collaborative Consumption Platforms: Successfully Fostering the Co-Creation of Value Between Service Customers and Peer Providers. In: Proceedings of the 2018 Frontiers in Service Conference.
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2018 | Journal Article | LibreCat-ID: 5772
Fanasch P, Frick B. What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance. Journal of Wine Economics. 2018:1-27. doi:10.1017/jwe.2018.28
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2018 | Journal Article | LibreCat-ID: 5448
Klonek F, Isidor R, Kauffeld S. Different Stages of Entrepreneurship: Lessons From the Transtheoretical Model of Change. . Journal of Change Management. 2018.
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2018 | Journal Article | LibreCat-ID: 5450
Schneid M, Isidor R, Schwens C, Kabst R, Weber I. Der Einfluss bio-demographischer und fachlicher Diversität auf die Leistung von Teams: Eine Metaanalyse. Die Betriebswirtschaft. 2018.
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2018 | Conference Paper | LibreCat-ID: 5481
Salonen A, Terho H, Boehm E, Rajala R, Virtanen A. How to transform a product-focused salesforce to solution sales? 2018.
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2018 | Journal Article | LibreCat-ID: 1031
Kaimann D, Stroh-Maraun N, Cox J. Variety in the video game industry: An empirical study of the Wundt curve. Managerial and Decision Economics. 2018;39(3):354-362. doi:10.1002/mde.2909
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2018 | Book Chapter | LibreCat-ID: 15270
Weber HI, Vogt S, Eberz-Weber L-M, et al. Participatory Budgeting: Findings From Germany. In: Civic Engagement and Politics: Concepts, Methodologies, Tools, and Applications. ; 2018. doi:10.4018/978-1-5225-7669-3.ch054
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| DOI
2018 | Mastersthesis | LibreCat-ID: 3316
Korn H. Restaurant Reputation and Meal Prices: Empricial Evidence from the German Restaurant Industry. Universität Paderborn; 2018.
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2018 | Journal Article | LibreCat-ID: 4965
Grund C, Harbring C, Thommes K. Group (Re-) formation in public good games: The tale of the bad apple? Journal of Economic Behavior \& Organization. 2018:306--319.
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2018 | Journal Article | LibreCat-ID: 4833
Steinhoff L, Witte C, Eggert A. Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. SMR-Journal of Service Management Research. 2018;(2):22--35.
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2018 | Book Chapter | LibreCat-ID: 4946
Eisele S, Schneider M. Personalwirtschaft. In: Engels G, Maier G, Steffen E, eds. Handbuch Gestaltung digitaler und vernetzter Arbeitswelten. ; 2018:1-20.
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2018 | Conference Paper | LibreCat-ID: 6199
Eggert A, Steinhoff L, Witte C. Are Gift Purchases an Effective Driver of Customer Loyalty? 2018.
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2018 | Journal Article | LibreCat-ID: 8537
Oertel S, Thommes K. History as a source of organizational identity creation. Organization Studies. 2018;39(12):1709-1731. doi:10.1177/0170840618800112
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| DOI
2018 | Journal Article | LibreCat-ID: 1063
Stroh-Maraun N, Kaimann D, Cox J. More than skills: A novel matching proposal for multiplayer video games. Entertainment Computing. 2018;25:26-36. doi:10.1016/j.entcom.2017.12.002
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2018 | Book Chapter | LibreCat-ID: 4928
Schneider M. Digitalization of Production, Human Capital, and Organizational Capital. In: Harteis C, ed. The Impact of Digitalization in the Workplace. ; 2018:39--52. doi:https://doi.org/10.1007/978-3-319-63257-5_4
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| DOI
2018 | Journal Article | LibreCat-ID: 4834
Eggert A, Ulaga W, Frow P, Payne A. Conceptualizing and communicating value in business markets: From value in exchange to value in use. Industrial Marketing Management. 2018:80--90.
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2018 | Mastersthesis | LibreCat-ID: 3313
Maurer A. Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse. Universität Paderborn; 2018.
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2018 | Journal Article | LibreCat-ID: 5434
Li C, Dau LA, Kabst R. The more the merrier? Immigrant share and entrepreneurial activities. . Entrepreneurship Theory and Practice . 2018.
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2018 | Journal Article | LibreCat-ID: 5439
Schneid M, Isidor R, Steinmetz H, Kabst R. Age Diversity and team outcomes: A quantitative review. . Journal of Managerial Psychology. 2018.
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2018 | Journal Article | LibreCat-ID: 5441
Isidor R, Schwens C, Hornung F, Kabst R. The Impact of Structural and Attitudinal Antecedents on the Instability of International Joint Ventures: The Mediating Role of Asymmetrical Changes in Commitment. International Business Review (IBR). 2018.
LibreCat
2017 | Journal Article | LibreCat-ID: 3307
Frick B, Kaimann D. The impact of customer reviews and advertisement efforts on the performance of experience goods in electronic markets. Applied Economics Letters. 2017;24(17):1237-1240. doi:10.1080/13504851.2016.1270399
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2017 | Journal Article | LibreCat-ID: 4836
Terho H, Eggert A, Ulaga W, Haas A, Boehm E. Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. Industrial Marketing Management. 2017:42--55.
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2017 | Journal Article | LibreCat-ID: 4932
Schneider M, Flore J. Training and commitment in a German manufacturing company during the post-2008 crisis: a case of internal flexicurity. The International Journal of Human Resource Management. 2017:1-17. doi:10.1080/09585192.2017.1308413
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| DOI
2017 | Journal Article | LibreCat-ID: 4949
Larivière B, Bowen D, Andreassen TW, et al. “Service Encounter 2.0”: An investigation into the roles of technology, employees and customers. Journal of Business Research. 2017;(79):238--246.
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2017 | Conference Paper | LibreCat-ID: 4956
Teßmer I, Olsson M, Gustafsson A, Wünderlich N. How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances. In: Proceedings of the 2017 Frontiers in Service Conference. ; 2017.
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2017 | Conference Paper | LibreCat-ID: 4987
Klabuhn J, Thommes K. Age diversity and its effects on team performance. In: Academy of Management Proceedings. ; 2017:15119.
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2017 | Book Chapter | LibreCat-ID: 5005
Garnefeld I, Boehm E, Feider L. Retourenmanagement zur Steigerung des Kundenwerts. In: Kundenwert. ; 2017:599--624.
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2017 | Journal Article | LibreCat-ID: 4837
Payne A, Frow P, Eggert A. The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science. 2017;(4):467--489.
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2017 | Journal Article | LibreCat-ID: 4926
Radermacher K, Schneider M. Potenzial der Unternehmensarchitektur im Rahmen des Employer Branding. . PERSONALquaterly. 2017:10-16.
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2017 | Journal Article | LibreCat-ID: 4933
Wangenheim F v, Wünderlich NV, Schumann JH. Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts. Journal of Business Research. 2017;(79):181--188.
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2017 | Conference Paper | LibreCat-ID: 5328
Larivière B, Bowen D, Andreassen TW, et al. Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers. In: Proceedings of QUIS 2017. ; 2017.
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2017 | Conference Paper | LibreCat-ID: 5479
Eggert A, Steinhoff L, Witte C. The Loyalty Effect of Gift Purchases. 2017.
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2017 | Journal Article | LibreCat-ID: 1062
Frick B, Gergaud O, Winter P. The revenue potential of product differentiation: Empirical evidence fro the Croation restaurant industry. Gastronomy and Tourism. 2017;2(4):259-271(13). doi:10.3727/216929717X15046207899410
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2017 | Conference Paper | LibreCat-ID: 3537
Rötzmeier-Keuper J, Wünderlich N. How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study. In: Proceedings of the 2017 Frontiers in Service Conference. ; 2017.
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2017 | Conference Paper | LibreCat-ID: 5329
Becker-Özcamlica H, Teßmer I, Wünderlich N. Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations. In: Proceedings of the 2017 Winter Marketing Educators’ Conference. ; 2017.
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2017 | Journal Article | LibreCat-ID: 4838
Eggert A, Boehm E, Cramer C. Business service outsourcing in manufacturing firms: an event study. Journal of Service Management. 2017;(3):476--498.
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2017 | Journal Article | LibreCat-ID: 4840
Boehm E, Eggert A, Thiesbrummel C. Service transition: A viable option for manufacturing companies with deteriorating financial performance? Industrial Marketing Management. 2017:101--111.
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2017 | Book (Editor) | LibreCat-ID: 4908
Helm S, Günter B, Eggert A, eds. Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden; 2017. doi:10.1007/978-3-658-10920-2
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| DOI
2017 | Journal Article | LibreCat-ID: 4934
Schneider M, Flore J. Qualifizieren und binden: Betriebliche Weiterbildung während Kurzarbeit. . PERSONALquaterly. 2017:45-53.
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2017 | Book Chapter | LibreCat-ID: 4941
Eggert A. Die zwei Perspektiven des Kundenwerts: Darstellung und Versuch einer Integration. In: Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden; 2017:37-51. doi:10.1007/978-3-658-10920-2_2
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| DOI
2017 | Journal Article | LibreCat-ID: 4953
Radermacher K, Schneider M, Iseke A, Tebbe T. Signalling to young knowledge workers through architecture? A conjoint analysis. German Journal of Human Resource Management. 2017;(1):71--93.
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2017 | Conference Paper | LibreCat-ID: 5482
Garnefeld I, Boehm E, Feider L. Managing the Necessary Evil: Can Payment Methods Reduce Product Returns. 2017.
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2017 | Dissertation | LibreCat-ID: 4674
Rose A. The Performance of Individuals, Teams, and Organizations: Empirical Evidence from the Field. Universität Paderborn; 2017.
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2017 | Conference Paper | LibreCat-ID: 115
Jakobs M-C, Krämer J, van Straaten D, Lettmann T. Certification Matters for Service Markets. In: Marcelo De Barros, Janusz Klink,Tadeus Uhl TP, ed. The Ninth International Conferences on Advanced Service Computing (SERVICE COMPUTATION). ; 2017:7-12.
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2017 | Journal Article | LibreCat-ID: 4966
Grund C, Thommes K. The Role of Contract Types for Employees’ Public Service Motivation. Schmalenbach Business Review. 2017;(4):377--398.
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2017 | Journal Article | LibreCat-ID: 4930
Radermacher K, Schneider M, Iseke A, Tebbe T. Signalling to young knowledge workers through architecture? A conjoint analysis. German Journal of Human Resource Management. 2017;(1):71--93.
LibreCat
2017 | Book Chapter | LibreCat-ID: 4942
Helm S, Günter B, Eggert A. Kundenwert – eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen. In: Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden; 2017:3-34. doi:10.1007/978-3-658-10920-2_1
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| DOI
2017 | Journal Article | LibreCat-ID: 4947
Wangenheim F v, Wünderlich N, Schumann JH. Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts. Journal of Business Research. 2017;(79):181--188.
LibreCat
2017 | Book (Editor) | LibreCat-ID: 4954
Riach J, Morbitzer A, Koeberer M, eds. Pick and Place. Englisch Für Mechatronik/Lehr-/Arbeitsbuch (3rd Edition). Klett Verlag; 2017.
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2017 | Conference Paper | LibreCat-ID: 5483
Cramer C, Boehm E, Eggert A. Service Awards: Do They Help or Harm in Case of a Service Failure? 2017.
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2017 | Report | LibreCat-ID: 1057
Sürücü O, Mir Djawadi B, Brangewitz S. Asymmetric Dominance Effect with Multiple Decoys for Low- and High-Variance Lotteries. Universität Paderborn; 2017.
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2017 | Conference Paper | LibreCat-ID: 1095
John T, Feldotto M, Hemsen P, Klingsieck K, Kundisch D, Langendorf M. Towards a Lean Approach for Gamifying Education. In: Proceedings of the 25th European Conference on Information Systems (ECIS). ; 2017:2970-2979.
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2017 | Conference Paper | LibreCat-ID: 4955
Wünderlich N, Paluch S. A Nice and Friendly Chat With a Bot: User Perceptions of AI-Based Service Agents. In: Proceedings of the 38th International Conference on Information Systems (ICIS 2017). ; 2017.
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2017 | Book Chapter | LibreCat-ID: 21130
Thommes K. Managementpraktiken in KMU. In: Müller D, ed. Controlling Für Kleine Und Mittlere Unternehmen. 2nd ed. Berlin, Boston: De Gruyter; 2017:367-392. doi:10.1515/9783110517163-015
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| DOI
2016 | Journal Article | LibreCat-ID: 5151
Oertel S, Thommes K, Walgenbach P. Shadows of the past: The effect of communist heritage on employee consultation. ILR Review. 2016;69(3):683-713.
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2016 | Journal Article | LibreCat-ID: 4843
Steiner M, Wiegand N, Eggert A, Backhaus K. Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations. International Journal of Research in Marketing. 2016;(2):276--296.
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2016 | Journal Article | LibreCat-ID: 4951
Paluch S, Wünderlich N. Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings. Journal of business Research. 2016;69(7):2424--2431.
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2016 | Bachelorsthesis | LibreCat-ID: 3308
Breuer R. Monitoring in Franchise-Netzwerken: Eine ökonomische Analyse. Universität Paderborn; 2016.
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2016 | Journal Article | LibreCat-ID: 5152
Thommes K, Oertel S, Walgenbach P. Organizational Failure in the Aftermath of Institutional Upheaval. Organization Studies. 2016;37(8):1067-1087.
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2016 | Conference Paper | LibreCat-ID: 4988
Thommes K, Oertel S. Elements of Organizational Identity and the Role of a Firm’s History. In: Academy of Management Proceedings. ; 2016:13754.
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2016 | Journal Article | LibreCat-ID: 4870
Fahr R. Verantwortung macht Sinn: Corporate Social Responsibility. Personnel Quarterly Vol 4. 2016.
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2016 | Mastersthesis | LibreCat-ID: 3311
Amedick M. Informationsasymmetrien auf dem Spendenmarkt und Möglichkeiten ihrer Reduktion: Eine Prinzipal-Agenten-Perspektive von Online Spenden. Universität Paderborn; 2016.
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2016 | Conference Paper | LibreCat-ID: 4989
Thommes K. Entrepreneurial activity-The impact of childhood. In: Academy of Management Proceedings. ; 2016:13740.
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2016 | Journal Article | LibreCat-ID: 4845
Wagner SM, Eggert A. Co-management of purchasing and marketing: Why, when and how? Industrial Marketing Management. 2016:27--36.
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2016 | Journal Article | LibreCat-ID: 7419
Steinhoff L, Palmatier RW. Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. Journal of the Academy of Marketing Science. 2016;44(1):88-107.
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