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131 Publications
2019 | Journal Article | LibreCat-ID: 13454
@article{Eggert_Kleinaltenkamp_Kashyap_2019, title={Mapping Value in Business Markets: An Integrative Framework}, volume={79}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Kleinaltenkamp, Michael and Kashyap, Vishal}, year={2019}, pages={13--20} }
LibreCat
2019 | Journal Article | LibreCat-ID: 13455
@article{Garnefeld_Eggert_Husemann-Kopetzky_Boehm_2019, title={Exploring the link between payment schemes and customer fraud: a mental accounting perspective}, volume={47}, number={4}, journal={Journal of the Academy of Marketing Science}, author={Garnefeld, Ina and Eggert, Andreas and Husemann-Kopetzky, Markus and Boehm, Eva}, year={2019}, pages={595--616} }
LibreCat
2019 | Conference Paper | LibreCat-ID: 13456
@article{Eggert_Boehm_Akalan_Gebauer_2019, series={9th BMM-EMAC Biennial International Conference on Business Market Management}, title={Service Growth by Acquisition – An Event Study}, author={Eggert, Andreas and Boehm, Eva and Akalan, Rodi and Gebauer, Heiko}, year={2019}, collection={9th BMM-EMAC Biennial International Conference on Business Market Management} }
LibreCat
2019 | Journal Article | LibreCat-ID: 13457
@article{Eggert_Steinhoff_Witte_2019, title={Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships}, journal={Journal of Marketing}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2019} }
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2018 | Conference Paper | LibreCat-ID: 6199
@article{Eggert_Steinhoff_Witte_2018, series={2018 Winter AMA Conference Proceedings}, title={Are Gift Purchases an Effective Driver of Customer Loyalty?}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2018}, collection={2018 Winter AMA Conference Proceedings} }
LibreCat
2018 | Journal Article | LibreCat-ID: 4833
@article{Steinhoff_Witte_Eggert_2018, title={Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement}, number={2}, journal={SMR-Journal of Service Management Research}, author={Steinhoff, Lena and Witte, Carina and Eggert, Andreas}, year={2018}, pages={22--35} }
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2018 | Journal Article | LibreCat-ID: 4834
@article{Eggert_Ulaga_Frow_Payne_2018, title={Conceptualizing and communicating value in business markets: From value in exchange to value in use}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Ulaga, Wolfgang and Frow, Pennie and Payne, Adrian}, year={2018}, pages={80--90} }
LibreCat
2018 | Journal Article | LibreCat-ID: 5001
@article{Garnefeld_Boehm_Klimke_Oestreich_2018, title={I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions}, volume={46}, number={6}, journal={Journal of the Academy of Marketing Science}, author={Garnefeld, Ina and Boehm, Eva and Klimke, Lena and Oestreich, Andrea}, year={2018}, pages={1133--1147} }
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2018 | Conference Paper | LibreCat-ID: 5480
@article{Salonen_Terho_Boehm_Rajala_Virtanen_2018, series={ISBM 2018 Academic Conference}, title={Engaging a product-oriented salesforce in solution sales}, author={Salonen, A and Terho, H and Boehm, E and Rajala, R and Virtanen, A}, year={2018}, collection={ISBM 2018 Academic Conference} }
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2018 | Conference Paper | LibreCat-ID: 5481
@article{Salonen_Terho_Boehm_Rajala_Virtanen_2018, series={47rd European Marketing Academy (EMAC) Annual Conference}, title={How to transform a product-focused salesforce to solution sales?}, author={Salonen, A and Terho, H and Boehm, E and Rajala, R and Virtanen, A}, year={2018}, collection={47rd European Marketing Academy (EMAC) Annual Conference} }
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2017 | Journal Article | LibreCat-ID: 4836
@article{Terho_Eggert_Ulaga_Haas_Boehm_2017, title={Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action}, journal={Industrial Marketing Management}, author={Terho, Harri and Eggert, Andreas and Ulaga, Wolfgang and Haas, Alexander and Boehm, Eva}, year={2017}, pages={42--55} }
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2017 | Journal Article | LibreCat-ID: 4837
@article{Payne_Frow_Eggert_2017, title={The customer value proposition: evolution, development, and application in marketing}, number={4}, journal={Journal of the Academy of Marketing Science}, author={Payne, Adrian and Frow, Pennie and Eggert, Andreas}, year={2017}, pages={467--489} }
LibreCat
2017 | Journal Article | LibreCat-ID: 4838
@article{Eggert_Boehm_Cramer_2017, title={Business service outsourcing in manufacturing firms: an event study}, number={3}, journal={Journal of Service Management}, author={Eggert, Andreas and Boehm, Eva and Cramer, Christina}, year={2017}, pages={476--498} }
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2017 | Journal Article | LibreCat-ID: 4840
@article{Boehm_Eggert_Thiesbrummel_2017, title={Service transition: A viable option for manufacturing companies with deteriorating financial performance?}, journal={Industrial Marketing Management}, author={Boehm, Eva and Eggert, Andreas and Thiesbrummel, Christoph}, year={2017}, pages={101--111} }
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2017 | Book (Editor) | LibreCat-ID: 4908
@book{Helm_Günter_Eggert_2017, place={Wiesbaden}, title={Kundenwert}, DOI={10.1007/978-3-658-10920-2}, publisher={Springer Fachmedien Wiesbaden}, year={2017} }
LibreCat
| DOI
2017 | Book Chapter | LibreCat-ID: 4941
@inbook{Eggert_2017, place={Wiesbaden}, title={Die zwei Perspektiven des Kundenwerts: Darstellung und Versuch einer Integration}, DOI={10.1007/978-3-658-10920-2_2}, booktitle={Kundenwert}, publisher={Springer Fachmedien Wiesbaden}, author={Eggert, Andreas}, year={2017}, pages={37–51} }
LibreCat
| DOI
2017 | Book Chapter | LibreCat-ID: 4942
@inbook{Helm_Günter_Eggert_2017, place={Wiesbaden}, title={Kundenwert – eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen}, DOI={10.1007/978-3-658-10920-2_1}, booktitle={Kundenwert}, publisher={Springer Fachmedien Wiesbaden}, author={Helm, Sabrina and Günter, Bernd and Eggert, Andreas}, year={2017}, pages={3–34} }
LibreCat
| DOI
2017 | Book Chapter | LibreCat-ID: 5005
@inbook{Garnefeld_Boehm_Feider_2017, title={Retourenmanagement zur Steigerung des Kundenwerts}, booktitle={Kundenwert}, author={Garnefeld, Ina and Boehm, Eva and Feider, Lena}, year={2017}, pages={599--624} }
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2017 | Conference Paper | LibreCat-ID: 5479
@article{Eggert_Steinhoff_Witte_2017, series={2017 Winter AMA Proceedings}, title={The Loyalty Effect of Gift Purchases}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2017}, collection={2017 Winter AMA Proceedings} }
LibreCat
2017 | Conference Paper | LibreCat-ID: 5482
@article{Garnefeld_Boehm_Feider_2017, series={2017 AMA Winter Marketing Educators’ Conference Proceedings}, title={Managing the Necessary Evil: Can Payment Methods Reduce Product Returns}, author={Garnefeld, I and Boehm, E and Feider, L}, year={2017}, collection={2017 AMA Winter Marketing Educators’ Conference Proceedings} }
LibreCat
2017 | Conference Paper | LibreCat-ID: 5483
@article{Cramer_Boehm_Eggert_2017, series={2017 AMA Winter Marketing Educators’ Conference Proceedings}, title={Service Awards: Do They Help or Harm in Case of a Service Failure?}, author={Cramer, C and Boehm, E and Eggert, A}, year={2017}, collection={2017 AMA Winter Marketing Educators’ Conference Proceedings} }
LibreCat
2016 | Journal Article | LibreCat-ID: 4839
@article{Steiner_Eggert_Ulaga_Backhaus_2016, title={Do customized service packages impede value capture in industrial markets?}, number={2}, journal={Journal of the Academy of marketing Science}, author={Steiner, Michael and Eggert, Andreas and Ulaga, Wolfgang and Backhaus, Klaus}, year={2016}, pages={151--165} }
LibreCat
2016 | Journal Article | LibreCat-ID: 4842
@article{Boehm_Backhaus_Eggert_Cummins_2016, title={Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective}, number={1–2}, journal={Journal of Strategic Contracting and Negotiation}, author={Boehm, Eva and Backhaus, Christof and Eggert, Andreas and Cummins, Tim}, year={2016}, pages={128--149} }
LibreCat
2016 | Journal Article | LibreCat-ID: 4843
@article{Steiner_Wiegand_Eggert_Backhaus_2016, title={Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations}, number={2}, journal={International Journal of Research in Marketing}, author={Steiner, Michael and Wiegand, Nico and Eggert, Andreas and Backhaus, Klaus}, year={2016}, pages={276--296} }
LibreCat
2016 | Journal Article | LibreCat-ID: 4845
@article{Wagner_Eggert_2016, title={Co-management of purchasing and marketing: Why, when and how?}, journal={Industrial Marketing Management}, author={Wagner, Stephan M and Eggert, Andreas}, year={2016}, pages={27--36} }
LibreCat
2016 | Journal Article | LibreCat-ID: 7419
@article{Steinhoff_Palmatier_2016, title={Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects}, volume={44}, number={1}, journal={Journal of the Academy of Marketing Science}, author={Steinhoff, Lena and Palmatier, Robert W.}, year={2016}, pages={88–107} }
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2016 | Conference Paper | LibreCat-ID: 7673
@inproceedings{Cramer_Böhm_Eggert_2016, title={The Service Award Paradox}, booktitle={Proceedings of the 45th European Marketing Academy (EMAC) Conference}, author={Cramer, C and Böhm, E and Eggert, A}, year={2016} }
LibreCat
2016 | Conference Paper | LibreCat-ID: 7675
@inproceedings{Cramer_Böhm_Eggert_2016, title={Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side}, booktitle={2016 AMA Winter Marketing Educators’ Conference Proceeding}, author={Cramer, C and Böhm, E and Eggert, A}, year={2016} }
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2016 | Conference Paper | LibreCat-ID: 7686
@inproceedings{Böhm_Backhaus_Eggert_Pitsis_2016, title={Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective}, booktitle={2016 AMA Winter Marketing Educators’ Conference Proceedings}, author={Böhm, E and Backhaus, C and Eggert, A and Pitsis, T}, year={2016} }
LibreCat
2015 | Conference Paper | LibreCat-ID: 7722
@inproceedings{Eggert_Steinhoff_Witte_2015, title={ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty}, booktitle={2015 AMA Summer Marketing Educators’ Conference Proceedings}, author={Eggert, A and Steinhoff, L and Witte, C}, year={2015} }
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2015 | Conference Paper | LibreCat-ID: 7723
@inproceedings{Cramer_Böhm_Eggert_2015, title={Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms}, booktitle={Proceedings of the 44th European Marketing Academy (EMAC) Conference}, author={Cramer, C and Böhm, E and Eggert, A}, year={2015} }
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2015 | Conference Paper | LibreCat-ID: 7724
@inproceedings{Feider_Garnefeld_Böhm_2015, title={Threatening customers not to return – An effective strategy for online retailers?}, booktitle={Proceedings of the 44th European Marketing Academy (EMAC) Conference}, author={Feider, L and Garnefeld, I and Böhm, E}, year={2015} }
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2015 | Journal Article | LibreCat-ID: 4847
@article{Eggert_Steinhoff_Garnefeld_2015, title={Managing the bright and dark sides of status endowment in hierarchical loyalty programs}, volume={18}, number={2}, journal={Journal of Service Research}, author={Eggert, Andreas and Steinhoff, Lena and Garnefeld, Ina}, year={2015}, pages={210--228} }
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2015 | Journal Article | LibreCat-ID: 4848
@article{Terho_Eggert_Haas_Ulaga_2015, title={How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling}, journal={Industrial Marketing Management}, author={Terho, Harri and Eggert, Andreas and Haas, Alexander and Ulaga, Wolfgang}, year={2015}, pages={12--21} }
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2015 | Journal Article | LibreCat-ID: 4849
@article{Eggert_Thiesbrummel_Deutscher_2015, title={Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Thiesbrummel, Christoph and Deutscher, Christian}, year={2015}, pages={173--183} }
LibreCat
2015 | Book Chapter | LibreCat-ID: 4943
@inbook{Eggert_Haas_Ulaga_Terho_2015, place={Wiesbaden}, title={Wertbasiertes Verkaufen auf Industriegütermärkten}, DOI={10.1007/978-3-8349-4681-2_23}, booktitle={Handbuch Business-to-Business-Marketing}, publisher={Springer Fachmedien Wiesbaden}, author={Eggert, Andreas and Haas, Alexander and Ulaga, Wolfgang and Terho, Harri}, year={2015}, pages={483–495} }
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| DOI
2014 | Conference Paper | LibreCat-ID: 7725
@inproceedings{Eggert_Böhm_Cramer_2014, title={Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms}, booktitle={2015 AMA Winter Marketing Educators’ Conference Proceedings}, author={Eggert, A and Böhm, E and Cramer, C}, year={2014} }
LibreCat
2014 | Conference Paper | LibreCat-ID: 7727
@inproceedings{Kanuri_Münkhoff_Scheer_2014, title={Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?}, booktitle={ISBM 2014 Academic Conference}, author={Kanuri, V and Münkhoff, E and Scheer, L. K}, year={2014} }
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2014 | Conference Paper | LibreCat-ID: 7728
@inproceedings{Eggert_Haas_Terho_Ulaga_Münkhoff_2014, title={Selling value in business markets: Why a powerful idea often fails}, booktitle={ISBM 2014 Academic Conference}, author={Eggert, A and Haas, A and Terho, H and Ulaga, W and Münkhoff, E}, year={2014} }
LibreCat
2014 | Conference Paper | LibreCat-ID: 7729
@inproceedings{Ritter_Eggert_Münkhoff_Ulaga_2014, title={The corporate marketing department - Between value and vanish}, booktitle={ISBM 2014 Academic Conference}, author={Ritter, T and Eggert, A and Münkhoff, E and Ulaga, W}, year={2014} }
LibreCat
2014 | Conference Paper | LibreCat-ID: 7730
@inproceedings{Eggert_Münkhoff_Thiesbrummel_2014, title={Service transition: A viable option for manufacturing companies with declining financial performance?}, booktitle={Proceedings of the 43rd European Marketing Academy (EMAC) Conference}, author={Eggert, A and Münkhoff, E and Thiesbrummel, C}, year={2014} }
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2014 | Conference Paper | LibreCat-ID: 7731
@inproceedings{Terho_Eggert_Ulaga_Haas_2014, title={Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities}, booktitle={2014 AMA Winter Marketing Educators’ Proceedings}, author={Terho, H and Eggert, A and Ulaga, W and Haas, A}, year={2014} }
LibreCat
2014 | Journal Article | LibreCat-ID: 4850
@article{Eggert_Hogreve_Ulaga_Muenkhoff_2014, title={Revenue and profit implications of industrial service strategies}, number={1}, journal={Journal of Service Research}, author={Eggert, Andreas and Hogreve, Jens and Ulaga, Wolfgang and Muenkhoff, Eva}, year={2014}, pages={23--39} }
LibreCat
2014 | Journal Article | LibreCat-ID: 7426
@article{Schneider_Eggert_2014, title={Embracing complex causality with the QCA method: An invitation}, volume={7}, number={1}, journal={Journal of Business Market Management}, author={Schneider, M and Eggert, A}, year={2014}, pages={312–328} }
LibreCat
2014 | Journal Article | LibreCat-ID: 7428
@article{Eggert_Thiesbrummel_Deutscher_2014, title={Differential effects of product and service innovations on the financial performance of industrial firms}, volume={7}, number={3}, journal={Journal of Business Market Management}, author={Eggert, A and Thiesbrummel, C and Deutscher, C}, year={2014}, pages={380–405} }
LibreCat
2014 | Book (Editor) | LibreCat-ID: 7435
@book{Steinhoff_2014, place={Wiesbaden}, title={ Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse}, publisher={Springer Gabler}, year={2014} }
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2013 | Conference Paper | LibreCat-ID: 7732
@inproceedings{Eggert_Thiesbrummel_Deutscher_2013, title={Can service innovations substitute or complement product innovations? The case of German industrial firms}, booktitle={Proceedings of the 20th International Product Development Management Conference}, author={Eggert, A and Thiesbrummel, C and Deutscher, C}, year={2013} }
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2013 | Conference Paper | LibreCat-ID: 7733
@inproceedings{Eggert_Ulaga_Steiner_Backhaus_2013, title={Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Eggert, A and Ulaga, W and Steiner, M and Backhaus, K}, year={2013} }
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2013 | Conference Paper | LibreCat-ID: 7734
@inproceedings{Garnefeld_Münkhoff_Raum_2013, title={Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Garnefeld, I and Münkhoff, E and Raum, K}, year={2013} }
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2013 | Conference Paper | LibreCat-ID: 7735
@inproceedings{Münkhoff_Garnefeld_Bruns_2013, title={How to prolong a sales promotion – Ex-post time extension versus reframing}, booktitle={roceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Münkhoff, E and Garnefeld, I and Bruns, A}, year={2013} }
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