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131 Publications
2019 | Journal Article | LibreCat-ID: 13454
@article{Eggert_Kleinaltenkamp_Kashyap_2019, title={Mapping Value in Business Markets: An Integrative Framework}, volume={79}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Kleinaltenkamp, Michael and Kashyap, Vishal}, year={2019}, pages={13--20} }
LibreCat
2019 | Journal Article | LibreCat-ID: 13455
@article{Garnefeld_Eggert_Husemann-Kopetzky_Boehm_2019, title={Exploring the link between payment schemes and customer fraud: a mental accounting perspective}, volume={47}, number={4}, journal={Journal of the Academy of Marketing Science}, author={Garnefeld, Ina and Eggert, Andreas and Husemann-Kopetzky, Markus and Boehm, Eva}, year={2019}, pages={595--616} }
LibreCat
2019 | Conference Paper | LibreCat-ID: 13456
@article{Eggert_Boehm_Akalan_Gebauer_2019, series={9th BMM-EMAC Biennial International Conference on Business Market Management}, title={Service Growth by Acquisition – An Event Study}, author={Eggert, Andreas and Boehm, Eva and Akalan, Rodi and Gebauer, Heiko}, year={2019}, collection={9th BMM-EMAC Biennial International Conference on Business Market Management} }
LibreCat
2019 | Journal Article | LibreCat-ID: 13457
@article{Eggert_Steinhoff_Witte_2019, title={Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships}, journal={Journal of Marketing}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2019} }
LibreCat
2018 | Conference Paper | LibreCat-ID: 6199
@article{Eggert_Steinhoff_Witte_2018, series={2018 Winter AMA Conference Proceedings}, title={Are Gift Purchases an Effective Driver of Customer Loyalty?}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2018}, collection={2018 Winter AMA Conference Proceedings} }
LibreCat
2018 | Journal Article | LibreCat-ID: 4833
@article{Steinhoff_Witte_Eggert_2018, title={Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement}, number={2}, journal={SMR-Journal of Service Management Research}, author={Steinhoff, Lena and Witte, Carina and Eggert, Andreas}, year={2018}, pages={22--35} }
LibreCat
2018 | Journal Article | LibreCat-ID: 4834
@article{Eggert_Ulaga_Frow_Payne_2018, title={Conceptualizing and communicating value in business markets: From value in exchange to value in use}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Ulaga, Wolfgang and Frow, Pennie and Payne, Adrian}, year={2018}, pages={80--90} }
LibreCat
2018 | Journal Article | LibreCat-ID: 5001
@article{Garnefeld_Boehm_Klimke_Oestreich_2018, title={I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions}, volume={46}, number={6}, journal={Journal of the Academy of Marketing Science}, author={Garnefeld, Ina and Boehm, Eva and Klimke, Lena and Oestreich, Andrea}, year={2018}, pages={1133--1147} }
LibreCat
2018 | Conference Paper | LibreCat-ID: 5480
@article{Salonen_Terho_Boehm_Rajala_Virtanen_2018, series={ISBM 2018 Academic Conference}, title={Engaging a product-oriented salesforce in solution sales}, author={Salonen, A and Terho, H and Boehm, E and Rajala, R and Virtanen, A}, year={2018}, collection={ISBM 2018 Academic Conference} }
LibreCat
2018 | Conference Paper | LibreCat-ID: 5481
@article{Salonen_Terho_Boehm_Rajala_Virtanen_2018, series={47rd European Marketing Academy (EMAC) Annual Conference}, title={How to transform a product-focused salesforce to solution sales?}, author={Salonen, A and Terho, H and Boehm, E and Rajala, R and Virtanen, A}, year={2018}, collection={47rd European Marketing Academy (EMAC) Annual Conference} }
LibreCat
2017 | Journal Article | LibreCat-ID: 4836
@article{Terho_Eggert_Ulaga_Haas_Boehm_2017, title={Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action}, journal={Industrial Marketing Management}, author={Terho, Harri and Eggert, Andreas and Ulaga, Wolfgang and Haas, Alexander and Boehm, Eva}, year={2017}, pages={42--55} }
LibreCat
2017 | Journal Article | LibreCat-ID: 4837
@article{Payne_Frow_Eggert_2017, title={The customer value proposition: evolution, development, and application in marketing}, number={4}, journal={Journal of the Academy of Marketing Science}, author={Payne, Adrian and Frow, Pennie and Eggert, Andreas}, year={2017}, pages={467--489} }
LibreCat
2017 | Journal Article | LibreCat-ID: 4838
@article{Eggert_Boehm_Cramer_2017, title={Business service outsourcing in manufacturing firms: an event study}, number={3}, journal={Journal of Service Management}, author={Eggert, Andreas and Boehm, Eva and Cramer, Christina}, year={2017}, pages={476--498} }
LibreCat
2017 | Journal Article | LibreCat-ID: 4840
@article{Boehm_Eggert_Thiesbrummel_2017, title={Service transition: A viable option for manufacturing companies with deteriorating financial performance?}, journal={Industrial Marketing Management}, author={Boehm, Eva and Eggert, Andreas and Thiesbrummel, Christoph}, year={2017}, pages={101--111} }
LibreCat
2017 | Book (Editor) | LibreCat-ID: 4908
@book{Helm_Günter_Eggert_2017, place={Wiesbaden}, title={Kundenwert}, DOI={10.1007/978-3-658-10920-2}, publisher={Springer Fachmedien Wiesbaden}, year={2017} }
LibreCat
| DOI
2017 | Book Chapter | LibreCat-ID: 4941
@inbook{Eggert_2017, place={Wiesbaden}, title={Die zwei Perspektiven des Kundenwerts: Darstellung und Versuch einer Integration}, DOI={10.1007/978-3-658-10920-2_2}, booktitle={Kundenwert}, publisher={Springer Fachmedien Wiesbaden}, author={Eggert, Andreas}, year={2017}, pages={37–51} }
LibreCat
| DOI
2017 | Book Chapter | LibreCat-ID: 4942
@inbook{Helm_Günter_Eggert_2017, place={Wiesbaden}, title={Kundenwert – eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen}, DOI={10.1007/978-3-658-10920-2_1}, booktitle={Kundenwert}, publisher={Springer Fachmedien Wiesbaden}, author={Helm, Sabrina and Günter, Bernd and Eggert, Andreas}, year={2017}, pages={3–34} }
LibreCat
| DOI
2017 | Book Chapter | LibreCat-ID: 5005
@inbook{Garnefeld_Boehm_Feider_2017, title={Retourenmanagement zur Steigerung des Kundenwerts}, booktitle={Kundenwert}, author={Garnefeld, Ina and Boehm, Eva and Feider, Lena}, year={2017}, pages={599--624} }
LibreCat
2017 | Conference Paper | LibreCat-ID: 5479
@article{Eggert_Steinhoff_Witte_2017, series={2017 Winter AMA Proceedings}, title={The Loyalty Effect of Gift Purchases}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2017}, collection={2017 Winter AMA Proceedings} }
LibreCat
2017 | Conference Paper | LibreCat-ID: 5482
@article{Garnefeld_Boehm_Feider_2017, series={2017 AMA Winter Marketing Educators’ Conference Proceedings}, title={Managing the Necessary Evil: Can Payment Methods Reduce Product Returns}, author={Garnefeld, I and Boehm, E and Feider, L}, year={2017}, collection={2017 AMA Winter Marketing Educators’ Conference Proceedings} }
LibreCat
2017 | Conference Paper | LibreCat-ID: 5483
@article{Cramer_Boehm_Eggert_2017, series={2017 AMA Winter Marketing Educators’ Conference Proceedings}, title={Service Awards: Do They Help or Harm in Case of a Service Failure?}, author={Cramer, C and Boehm, E and Eggert, A}, year={2017}, collection={2017 AMA Winter Marketing Educators’ Conference Proceedings} }
LibreCat
2016 | Journal Article | LibreCat-ID: 4839
@article{Steiner_Eggert_Ulaga_Backhaus_2016, title={Do customized service packages impede value capture in industrial markets?}, number={2}, journal={Journal of the Academy of marketing Science}, author={Steiner, Michael and Eggert, Andreas and Ulaga, Wolfgang and Backhaus, Klaus}, year={2016}, pages={151--165} }
LibreCat
2016 | Journal Article | LibreCat-ID: 4842
@article{Boehm_Backhaus_Eggert_Cummins_2016, title={Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective}, number={1–2}, journal={Journal of Strategic Contracting and Negotiation}, author={Boehm, Eva and Backhaus, Christof and Eggert, Andreas and Cummins, Tim}, year={2016}, pages={128--149} }
LibreCat
2016 | Journal Article | LibreCat-ID: 4843
@article{Steiner_Wiegand_Eggert_Backhaus_2016, title={Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations}, number={2}, journal={International Journal of Research in Marketing}, author={Steiner, Michael and Wiegand, Nico and Eggert, Andreas and Backhaus, Klaus}, year={2016}, pages={276--296} }
LibreCat
2016 | Journal Article | LibreCat-ID: 4845
@article{Wagner_Eggert_2016, title={Co-management of purchasing and marketing: Why, when and how?}, journal={Industrial Marketing Management}, author={Wagner, Stephan M and Eggert, Andreas}, year={2016}, pages={27--36} }
LibreCat
2016 | Journal Article | LibreCat-ID: 7419
@article{Steinhoff_Palmatier_2016, title={Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects}, volume={44}, number={1}, journal={Journal of the Academy of Marketing Science}, author={Steinhoff, Lena and Palmatier, Robert W.}, year={2016}, pages={88–107} }
LibreCat
2016 | Conference Paper | LibreCat-ID: 7673
@inproceedings{Cramer_Böhm_Eggert_2016, title={The Service Award Paradox}, booktitle={Proceedings of the 45th European Marketing Academy (EMAC) Conference}, author={Cramer, C and Böhm, E and Eggert, A}, year={2016} }
LibreCat
2016 | Conference Paper | LibreCat-ID: 7675
@inproceedings{Cramer_Böhm_Eggert_2016, title={Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side}, booktitle={2016 AMA Winter Marketing Educators’ Conference Proceeding}, author={Cramer, C and Böhm, E and Eggert, A}, year={2016} }
LibreCat
2016 | Conference Paper | LibreCat-ID: 7686
@inproceedings{Böhm_Backhaus_Eggert_Pitsis_2016, title={Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective}, booktitle={2016 AMA Winter Marketing Educators’ Conference Proceedings}, author={Böhm, E and Backhaus, C and Eggert, A and Pitsis, T}, year={2016} }
LibreCat
2015 | Conference Paper | LibreCat-ID: 7722
@inproceedings{Eggert_Steinhoff_Witte_2015, title={ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty}, booktitle={2015 AMA Summer Marketing Educators’ Conference Proceedings}, author={Eggert, A and Steinhoff, L and Witte, C}, year={2015} }
LibreCat
2015 | Conference Paper | LibreCat-ID: 7723
@inproceedings{Cramer_Böhm_Eggert_2015, title={Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms}, booktitle={Proceedings of the 44th European Marketing Academy (EMAC) Conference}, author={Cramer, C and Böhm, E and Eggert, A}, year={2015} }
LibreCat
2015 | Conference Paper | LibreCat-ID: 7724
@inproceedings{Feider_Garnefeld_Böhm_2015, title={Threatening customers not to return – An effective strategy for online retailers?}, booktitle={Proceedings of the 44th European Marketing Academy (EMAC) Conference}, author={Feider, L and Garnefeld, I and Böhm, E}, year={2015} }
LibreCat
2015 | Journal Article | LibreCat-ID: 4847
@article{Eggert_Steinhoff_Garnefeld_2015, title={Managing the bright and dark sides of status endowment in hierarchical loyalty programs}, volume={18}, number={2}, journal={Journal of Service Research}, author={Eggert, Andreas and Steinhoff, Lena and Garnefeld, Ina}, year={2015}, pages={210--228} }
LibreCat
2015 | Journal Article | LibreCat-ID: 4848
@article{Terho_Eggert_Haas_Ulaga_2015, title={How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling}, journal={Industrial Marketing Management}, author={Terho, Harri and Eggert, Andreas and Haas, Alexander and Ulaga, Wolfgang}, year={2015}, pages={12--21} }
LibreCat
2015 | Journal Article | LibreCat-ID: 4849
@article{Eggert_Thiesbrummel_Deutscher_2015, title={Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Thiesbrummel, Christoph and Deutscher, Christian}, year={2015}, pages={173--183} }
LibreCat
2015 | Book Chapter | LibreCat-ID: 4943
@inbook{Eggert_Haas_Ulaga_Terho_2015, place={Wiesbaden}, title={Wertbasiertes Verkaufen auf Industriegütermärkten}, DOI={10.1007/978-3-8349-4681-2_23}, booktitle={Handbuch Business-to-Business-Marketing}, publisher={Springer Fachmedien Wiesbaden}, author={Eggert, Andreas and Haas, Alexander and Ulaga, Wolfgang and Terho, Harri}, year={2015}, pages={483–495} }
LibreCat
| DOI
2014 | Conference Paper | LibreCat-ID: 7725
@inproceedings{Eggert_Böhm_Cramer_2014, title={Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms}, booktitle={2015 AMA Winter Marketing Educators’ Conference Proceedings}, author={Eggert, A and Böhm, E and Cramer, C}, year={2014} }
LibreCat
2014 | Conference Paper | LibreCat-ID: 7727
@inproceedings{Kanuri_Münkhoff_Scheer_2014, title={Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?}, booktitle={ISBM 2014 Academic Conference}, author={Kanuri, V and Münkhoff, E and Scheer, L. K}, year={2014} }
LibreCat
2014 | Conference Paper | LibreCat-ID: 7728
@inproceedings{Eggert_Haas_Terho_Ulaga_Münkhoff_2014, title={Selling value in business markets: Why a powerful idea often fails}, booktitle={ISBM 2014 Academic Conference}, author={Eggert, A and Haas, A and Terho, H and Ulaga, W and Münkhoff, E}, year={2014} }
LibreCat
2014 | Conference Paper | LibreCat-ID: 7729
@inproceedings{Ritter_Eggert_Münkhoff_Ulaga_2014, title={The corporate marketing department - Between value and vanish}, booktitle={ISBM 2014 Academic Conference}, author={Ritter, T and Eggert, A and Münkhoff, E and Ulaga, W}, year={2014} }
LibreCat
2014 | Conference Paper | LibreCat-ID: 7730
@inproceedings{Eggert_Münkhoff_Thiesbrummel_2014, title={Service transition: A viable option for manufacturing companies with declining financial performance?}, booktitle={Proceedings of the 43rd European Marketing Academy (EMAC) Conference}, author={Eggert, A and Münkhoff, E and Thiesbrummel, C}, year={2014} }
LibreCat
2014 | Conference Paper | LibreCat-ID: 7731
@inproceedings{Terho_Eggert_Ulaga_Haas_2014, title={Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities}, booktitle={2014 AMA Winter Marketing Educators’ Proceedings}, author={Terho, H and Eggert, A and Ulaga, W and Haas, A}, year={2014} }
LibreCat
2014 | Journal Article | LibreCat-ID: 4850
@article{Eggert_Hogreve_Ulaga_Muenkhoff_2014, title={Revenue and profit implications of industrial service strategies}, number={1}, journal={Journal of Service Research}, author={Eggert, Andreas and Hogreve, Jens and Ulaga, Wolfgang and Muenkhoff, Eva}, year={2014}, pages={23--39} }
LibreCat
2014 | Journal Article | LibreCat-ID: 7426
@article{Schneider_Eggert_2014, title={Embracing complex causality with the QCA method: An invitation}, volume={7}, number={1}, journal={Journal of Business Market Management}, author={Schneider, M and Eggert, A}, year={2014}, pages={312–328} }
LibreCat
2014 | Journal Article | LibreCat-ID: 7428
@article{Eggert_Thiesbrummel_Deutscher_2014, title={Differential effects of product and service innovations on the financial performance of industrial firms}, volume={7}, number={3}, journal={Journal of Business Market Management}, author={Eggert, A and Thiesbrummel, C and Deutscher, C}, year={2014}, pages={380–405} }
LibreCat
2014 | Book (Editor) | LibreCat-ID: 7435
@book{Steinhoff_2014, place={Wiesbaden}, title={ Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse}, publisher={Springer Gabler}, year={2014} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7732
@inproceedings{Eggert_Thiesbrummel_Deutscher_2013, title={Can service innovations substitute or complement product innovations? The case of German industrial firms}, booktitle={Proceedings of the 20th International Product Development Management Conference}, author={Eggert, A and Thiesbrummel, C and Deutscher, C}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7733
@inproceedings{Eggert_Ulaga_Steiner_Backhaus_2013, title={Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Eggert, A and Ulaga, W and Steiner, M and Backhaus, K}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7734
@inproceedings{Garnefeld_Münkhoff_Raum_2013, title={Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Garnefeld, I and Münkhoff, E and Raum, K}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7735
@inproceedings{Münkhoff_Garnefeld_Bruns_2013, title={How to prolong a sales promotion – Ex-post time extension versus reframing}, booktitle={roceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Münkhoff, E and Garnefeld, I and Bruns, A}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7736
@inproceedings{Posner _Garnefeld_Eggert_2013, title={Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Posner , T and Garnefeld, I and Eggert, A}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7737
@inproceedings{Steinhoff_Palmatier_2013, title={The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Steinhoff, L and Palmatier, R. W}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7738
@inproceedings{Eggert_Thiesbrummel_Deutscher_2013, title={Exploring differential effects of product and service innovations on industrial firms’ financial performance}, booktitle={2013 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Thiesbrummel, C and Deutscher, C}, year={2013} }
LibreCat
2013 | Journal Article | LibreCat-ID: 4851
@article{Garnefeld_Eggert_Helm_Tax_2013, title={Growing existing customers’ revenue streams through customer referral programs}, number={4}, journal={Journal of Marketing}, author={Garnefeld, Ina and Eggert, Andreas and Helm, Sabrina V and Tax, Stephen S}, year={2013}, pages={17--32} }
LibreCat
2013 | Journal Article | LibreCat-ID: 4852
@article{Haas_Eggert_Terho_Ulaga_2013, title={Erfolgsfaktor Value-Based Selling—Verkaufen, wenn Kundenorientierung nicht zum Erfolg führt}, number={4}, journal={Marketing Review St. Gallen}, author={Haas, Alexander and Eggert, Andreas and Terho, Harri and Ulaga, Wolfgang}, year={2013}, pages={64--73} }
LibreCat
2013 | Journal Article | LibreCat-ID: 7429
@article{Garnefeld_Steinhoff_2013, title={Primacy versus Recency Effects in Extended Service Encounters}, volume={24}, number={1}, journal={Journal of Service Management}, author={Garnefeld, Ina and Steinhoff, Lena}, year={2013}, pages={64–81} }
LibreCat
2013 | Book (Editor) | LibreCat-ID: 7437
@book{Münkhoff_2013, place={Wiesbaden}, title={Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen – Eine latente Wachstumskurvenanalyse}, publisher={Springer Gabler}, year={2013} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7739
@inproceedings{Eggert_Garnefeld_Steinhoff_2012, title={The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs}, booktitle={2012 AMA Summer Marketing Educators’ Proceedings}, author={Eggert, A and Garnefeld, I and Steinhoff, L}, year={2012} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7740
@inproceedings{Garnefeld_Münkhoff_Bruns_2012, title={I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions}, booktitle={2012 AMA Summer Marketing Educators’ Proceedings}, author={Garnefeld, I and Münkhoff, E and Bruns, A}, year={2012} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7741
@inproceedings{Eggert_Steiner_Ulaga_Backhaus_2012, title={Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format}, booktitle={Proceedings of the 2012 ISBM Academic Workshop}, author={Eggert, A and Steiner, M and Ulaga, W and Backhaus, K}, year={2012} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7742
@inproceedings{Ritter_Eggert_2012, title={Dispersion of Market Activities: A Configurational Approach}, booktitle={Proceedings of the 2012 ISBM Academic Workshop}, author={Ritter, T and Eggert, A}, year={2012} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7743
@inproceedings{Eggert_Münkhoff_Thiesbrummel_2012, title={Growing with Industrial Services - A Configurational Approach}, booktitle={2012 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Münkhoff, E and Thiesbrummel, C}, year={2012} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7744
@inproceedings{Eggert_Garnefeld_Steinhoff_2012, title={Endowed Status in Hierarchical Loyalty Programs}, booktitle={2012 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Garnefeld, I and Steinhoff, L}, year={2012} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7745
@inproceedings{Garnefeld_Helm_Eggert_Tax_2012, title={Growing Existing Customers’ Profitability with Customer Referral Programs}, booktitle={2012 AMA Winter Marketing Educators’ Proceedings}, author={Garnefeld, I and Helm, S and Eggert, A and Tax, S}, year={2012} }
LibreCat
2012 | Journal Article | LibreCat-ID: 4853
@article{Eggert_Henseler_Hollmann_2012, title={Who owns the customer? Disentangling customer loyalty in indirect distribution channels}, number={2}, journal={Journal of Supply Chain Management}, author={Eggert, Andreas and Henseler, J{\ and Hollmann, Sabine}, year={2012}, pages={75--92} }
LibreCat
2012 | Journal Article | LibreCat-ID: 4854
@article{Terho_Haas_Eggert_Ulaga_2012, title={‘It’s almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets}, number={1}, journal={Industrial Marketing Management}, author={Terho, Harri and Haas, Alexander and Eggert, Andreas and Ulaga, Wolfgang}, year={2012}, pages={174--185} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7746
@inproceedings{Terho_Haas_Eggert_Ulaga_2011, title={‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets}, booktitle={2011 AMA Summer Marketing Educators’ Proceedings}, author={Terho, H and Haas, A and Eggert, A and Ulaga, W}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7747
@inproceedings{Eggert_Münkhoff_Thiesbrummel_2011, title={Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?}, booktitle={Proceedings of the 40th European Marketing Academy (EMAC) Conference}, author={Eggert, A and Münkhoff, E and Thiesbrummel, C}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7802
@inproceedings{Doescher_Hogreve_Eggert_2011, title={Embracing the complexity of recovery management in business-to-business relationships}, booktitle={Proceedings of the 40th European Marketing Academy (EMAC) Conference}, author={Doescher, K and Hogreve, J and Eggert, A}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7803
@inproceedings{Garnefeld_Helm_Eggert_Tax_2011, title={All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size}, booktitle={Proceedings of the 40th European Marketing Academy (EMAC) Conference}, author={Garnefeld, I and Helm, S and Eggert, A and Tax, S}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7804
@inproceedings{Münkhoff_Garnefeld_Bruns_2011, title={Time extension of sales promotions – How do customers react?}, booktitle={Proceedings of the 40th European Marketing Academy (EMAC) Conference}, author={Münkhoff, E and Garnefeld, I and Bruns, A}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7805
@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2011, title={Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations}, booktitle={2011 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Hogreve, J and Ulaga, W and Münkhoff, E}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7806
@inproceedings{Eggert_Garnefeld_Steinhoff_2011, title={Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy}, booktitle={2011 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Garnefeld, I and Steinhoff, L}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7807
@inproceedings{Hunter_Garnefeld_Steinhoff_2011, title={Can Retailers Improve Loyalty by Empowering Consumers?}, booktitle={2011 AMA Winter Marketing Educators’ Conference Proceedings}, author={Hunter, G and Garnefeld, I and Steinhoff, L}, year={2011} }
LibreCat
2011 | Journal Article | LibreCat-ID: 4855
@article{Garnefeld_Helm_Eggert_2011, title={Walk your talk: an experimental investigation of the relationship between word of mouth and communicators’ loyalty}, number={1}, journal={Journal of Service Research}, author={Garnefeld, Ina and Helm, Sabrina and Eggert, Andreas}, year={2011}, pages={93--107} }
LibreCat
2011 | Journal Article | LibreCat-ID: 4856
@article{Eggert_Hogreve_Ulaga_Muenkhoff_2011, title={Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis}, number={5}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Hogreve, Jens and Ulaga, Wolfgang and Muenkhoff, Eva}, year={2011}, pages={661--670} }
LibreCat
2011 | Journal Article | LibreCat-ID: 4857
@article{Eggert_Serdaroglu_2011, title={Exploring the Impact of Sales Technology on Salesperson Performance: A Task-Base d Approach}, number={2}, journal={Journal of Marketing Theory and Practice}, author={Eggert, Andreas and Serdaroglu, Murat}, year={2011}, pages={169--186} }
LibreCat
2011 | Book Chapter | LibreCat-ID: 4945
@inbook{Ivens_Eggert_2011, title={Key Account Management}, booktitle={Handbuch Vertriebsmanagement}, author={Ivens, Björn and Eggert, Andreas}, year={2011} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7808
@inproceedings{Garnefeld_Woisetschläger_Eggert_2010, title={Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting}, booktitle={Proceedings of the 18th International Colloquium in Relationship Marketing}, author={Garnefeld, I and Woisetschläger, D and Eggert, A}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7809
@inproceedings{Münkhoff_Garnefeld_Hogreve_Eggert_2010, title={Referral Reward Programs: A Means for Service Recovery?}, booktitle={Proceedings of the 18th International Colloquium in Relationship Marketing}, author={Münkhoff, E and Garnefeld, I and Hogreve, J and Eggert, A}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7810
@inproceedings{Garnefeld_Helm_Eggert_Tax_2010, title={Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study}, booktitle={Proceedings of the 2010 AMA Summer Marketing Educators’ Conference}, author={Garnefeld, I and Helm, S and Eggert, A and Tax, S}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7846
@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2010, title={Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis}, booktitle={Proceedings of the 2nd ISBM Workshop at Harvard Business School}, author={Eggert, A and Hogreve, J and Ulaga, W and Münkhoff, E}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7853
@inproceedings{Frick_Eggert_Hogreve_2010, title={Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis}, booktitle={Proceedings of the 39th EMAC Conference}, author={Frick, B and Eggert, A and Hogreve, J}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7854
@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2010, title={Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis}, booktitle={Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation}, author={Eggert, A and Hogreve, J and Ulaga, W and Münkhoff, E}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7855
@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2010, title={Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers}, booktitle={Proceedings of the 2010 AMA Winter Marketing Educators’ Conference}, author={Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}, year={2010} }
LibreCat
2010 | Journal Article | LibreCat-ID: 4858
@article{Eggert_Ulaga_2010, title={Managing customer share in key supplier relationships}, number={8}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Ulaga, Wolfgang}, year={2010}, pages={1346--1355} }
LibreCat
2010 | Journal Article | LibreCat-ID: 4859
@article{Wagner_Eggert_Lindemann_2010, title={Creating and appropriating value in collaborative relationships}, number={8}, journal={Journal of business research}, author={Wagner, Stephan M and Eggert, Andreas and Lindemann, Eckhard}, year={2010}, pages={840--848} }
LibreCat
2010 | Book Chapter | LibreCat-ID: 4960
@inbook{Eggert_Garnefeld_2010, place={Wiesbaden}, title={Kundenbindung auf Basis des Relationship Value}, DOI={10.1007/978-3-658-13650-5_7}, booktitle={Handbuch Kundenbindungsmanagement}, publisher={Gabler}, author={Eggert, Andreas and Garnefeld, Ina}, year={2010}, pages={191–208} }
LibreCat
| DOI
2009 | Conference Paper | LibreCat-ID: 7857
@inproceedings{Eggert_Henseler_Hollmann_2009, title={Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels}, booktitle={Proceedings of the 17th International Colloquium in Relationship Marketing}, author={Eggert, A and Henseler, J and Hollmann, S}, year={2009} }
LibreCat
2009 | Conference Paper | LibreCat-ID: 7866
@inproceedings{Woisetschläger_Garnefeld_Eggert_2009, title={Can Successful Customer Acquisition Hurt the Existing Customer Base?}, booktitle={Proceedings of the 2009 AMA Summer Marketing Educators’ Conference}, author={Woisetschläger, D and Garnefeld, I and Eggert, A}, year={2009} }
LibreCat
2009 | Conference Paper | LibreCat-ID: 7867
@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2009, title={Referral reward programs: New customer acquisition by opportunism?}, booktitle={Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress}, author={Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}, year={2009} }
LibreCat
2009 | Conference Paper | LibreCat-ID: 7868
@inproceedings{Eggert_Ulaga_2009, title={Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?}, booktitle={Proceedings of the 4th International Conference on Business Market Management}, author={Eggert, A and Ulaga, W}, year={2009} }
LibreCat
2009 | Conference Paper | LibreCat-ID: 7869
@inproceedings{Garnefeld_Helm_Tax_Eggert_2009, title={Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?}, booktitle={Proceedings of the 2009 AMA Winter Educators’ Proceedings}, author={Garnefeld, I and Helm, S and Tax, S and Eggert, A}, year={2009} }
LibreCat
2009 | Conference Paper | LibreCat-ID: 7870
@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2009, title={Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior}, booktitle={Proceedings of the 38th European Marketing Academy (EMAC) Conference}, author={Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}, year={2009} }
LibreCat
2009 | Conference Paper | LibreCat-ID: 7871
@inproceedings{Eggert_Henseler_Hollmann_2009, title={Who Owns the Customer? Exploring Customer Loyalty in a Channel Context}, booktitle={Proceedings of the 38th European Marketing Academy (EMAC) Conference}, author={Eggert, A and Henseler, J and Hollmann, S}, year={2009} }
LibreCat
2009 | Journal Article | LibreCat-ID: 4860
@article{Eggert_Ulaga_Hollmann_2009, title={Benchmarking the impact of customer share in key-supplier relationships}, number={3/4}, journal={Journal of Business & Industrial Marketing}, author={Eggert, Andreas and Ulaga, Wolfgang and Hollmann, Sabine}, year={2009}, pages={154--160} }
LibreCat
2009 | Book Chapter | LibreCat-ID: 4961
@inbook{Helm_Eggert_Garnefeld_2009, place={Berlin, Heidelberg}, title={Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares}, DOI={10.1007/978-3-540-32827-8_23}, booktitle={Handbook of Partial Least Squares}, publisher={Springer Berlin Heidelberg}, author={Helm, Sabrina and Eggert, Andreas and Garnefeld, Ina}, year={2009}, pages={515–534} }
LibreCat
| DOI
2009 | Book Chapter | LibreCat-ID: 7441
@inbook{Helm_Eggert_Garnefeld_2009, place={Berlin}, title={Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS}, booktitle={Handbook of Partial Least Squares - Concepts, Methods and Applications}, publisher={Springer}, author={Helm, S and Eggert, A and Garnefeld, I}, editor={Esposito Vinzi, V and Chin, W and Henseler, J and Wang, HEditors}, year={2009}, pages={515–534} }
LibreCat
2008 | Journal Article | LibreCat-ID: 4861
@article{Gouthier_Eggert_Nogly_2008, title={Offshoring der Kundeninteraktion: Eine empirische Analyse der Wirkung der Sprachqualität am Beispiel von Call Centern}, number={1}, journal={Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung}, author={Gouthier, Matthias HJ and Eggert, Andreas and Nogly, Felicitas}, year={2008}, pages={48--70} }
LibreCat
2008 | Book Chapter | LibreCat-ID: 4962
@inbook{Ulaga_Eggert_2008, title={Linking Customer Value to Customer Share in Business Relationships.}, booktitle={Woodside}, author={Ulaga, Wolfgang and Eggert, Andres}, editor={Golfetto, Francesca and Gibbert, MichaelEditors}, year={2008} }
LibreCat