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131 Publications
2017 | Journal Article | LibreCat-ID: 4836
Terho, Harri, et al. “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action.” Industrial Marketing Management, 2017, pp. 42--55.
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2017 | Journal Article | LibreCat-ID: 4837
Payne, Adrian, et al. “The Customer Value Proposition: Evolution, Development, and Application in Marketing.” Journal of the Academy of Marketing Science, no. 4, 2017, pp. 467--489.
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2017 | Journal Article | LibreCat-ID: 4838
Eggert, Andreas, et al. “Business Service Outsourcing in Manufacturing Firms: An Event Study.” Journal of Service Management, no. 3, 2017, pp. 476--498.
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2017 | Journal Article | LibreCat-ID: 4840
Boehm, Eva, et al. “Service Transition: A Viable Option for Manufacturing Companies with Deteriorating Financial Performance?” Industrial Marketing Management, 2017, pp. 101--111.
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2017 | Book (Editor) | LibreCat-ID: 4908
Helm, Sabrina, et al., editors. Kundenwert. Springer Fachmedien Wiesbaden, 2017, doi:10.1007/978-3-658-10920-2.
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| DOI
2017 | Book Chapter | LibreCat-ID: 4941
Eggert, Andreas. “Die Zwei Perspektiven Des Kundenwerts: Darstellung Und Versuch Einer Integration.” Kundenwert, Springer Fachmedien Wiesbaden, 2017, pp. 37–51, doi:10.1007/978-3-658-10920-2_2.
LibreCat
| DOI
2017 | Book Chapter | LibreCat-ID: 4942
Helm, Sabrina, et al. “Kundenwert – Eine Einführung in Die Theoretischen Und Praktischen Herausforderungen Der Bewertung von Kundenbeziehungen.” Kundenwert, Springer Fachmedien Wiesbaden, 2017, pp. 3–34, doi:10.1007/978-3-658-10920-2_1.
LibreCat
| DOI
2017 | Book Chapter | LibreCat-ID: 5005
Garnefeld, Ina, et al. “Retourenmanagement Zur Steigerung Des Kundenwerts.” Kundenwert, 2017, pp. 599--624.
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2017 | Conference Paper | LibreCat-ID: 5479
Eggert, Andreas, et al. The Loyalty Effect of Gift Purchases. 2017.
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2017 | Conference Paper | LibreCat-ID: 5482
Garnefeld, I., et al. Managing the Necessary Evil: Can Payment Methods Reduce Product Returns. 2017.
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2017 | Conference Paper | LibreCat-ID: 5483
Cramer, C., et al. Service Awards: Do They Help or Harm in Case of a Service Failure? 2017.
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2016 | Journal Article | LibreCat-ID: 4839
Steiner, Michael, et al. “Do Customized Service Packages Impede Value Capture in Industrial Markets?” Journal of the Academy of Marketing Science, no. 2, 2016, pp. 151--165.
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2016 | Journal Article | LibreCat-ID: 4842
Boehm, Eva, et al. “Understanding Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” Journal of Strategic Contracting and Negotiation, no. 1–2, 2016, pp. 128--149.
LibreCat
2016 | Journal Article | LibreCat-ID: 4843
Steiner, Michael, et al. “Platform Adoption in System Markets: The Roles of Preference Heterogeneity and Consumer Expectations.” International Journal of Research in Marketing, no. 2, 2016, pp. 276--296.
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2016 | Journal Article | LibreCat-ID: 4845
Wagner, Stephan M., and Andreas Eggert. “Co-Management of Purchasing and Marketing: Why, When and How?” Industrial Marketing Management, 2016, pp. 27--36.
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2016 | Journal Article | LibreCat-ID: 7419
Steinhoff, Lena, and Robert W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” Journal of the Academy of Marketing Science, vol. 44, no. 1, 2016, pp. 88–107.
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2016 | Conference Paper | LibreCat-ID: 7673
Cramer, C., et al. “The Service Award Paradox.” Proceedings of the 45th European Marketing Academy (EMAC) Conference, 2016.
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2016 | Conference Paper | LibreCat-ID: 7675
Cramer, C., et al. “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side.” 2016 AMA Winter Marketing Educators’ Conference Proceeding, 2016.
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2016 | Conference Paper | LibreCat-ID: 7686
Böhm, E., et al. “Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” 2016 AMA Winter Marketing Educators’ Conference Proceedings, 2016.
LibreCat
2015 | Conference Paper | LibreCat-ID: 7722
Eggert, A., et al. “ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
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