Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
43 Publications
2023 | Conference Paper | LibreCat-ID: 50978
Küpper K, Garnefeld I, Steinhoff L. Evaluation of product testing programs as an effective marketing tool - Negative and positive effects of rejections in product testing programs. In: Proceedings of the 52nd European Marketing Academy Conference (EMAC); 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 50975
Alberternst B, Giesler M, Steinhoff L. The Consumerization of Care: How Capitalism Is Co-Opting Solidarity. In: 2023 AMA Winter Marketing Educators’ Conference Proceedings; 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 50979
Ozuna E, Steinhoff L. Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions. In: Proceedings of the 52nd European Marketing Academy Conference (EMAC); 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 50977
Ozuna E, Steinhoff L. Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior? In: 2023 AMA Winter Marketing Educators’ Conference Proceedings; 2023.
LibreCat
2022 | Journal Article | LibreCat-ID: 45721
Steinhoff L, Palmatier RW, Martin KD, et al. Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services. Journal of Service Management Research. 2022;6(1):2-27. doi: 10.5771/2511-8676-2022-1-2
LibreCat
| DOI
2022 | Conference Paper | LibreCat-ID: 45737
Alberternst B, Steinhoff L, Eggert A, Giesler M. Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support. In: 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago. ; 2022.
LibreCat
2022 | Conference Paper | LibreCat-ID: 45739
Garnefeld I, Steinhoff L, Küpper K. How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs. In: 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas. ; 2022.
LibreCat
2022 | Conference Paper | LibreCat-ID: 45738
Becker M, Wiegand N, Steinhoff L, Baidina K. The Role of Self-Rewarding Behavior in Cashback Loyalty Programs. In: Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest. ; 2022.
LibreCat
2022 | Journal Article | LibreCat-ID: 45720
Steinhoff L, Liu J (S. ), Li X, Palmatier RW. Customer Engagement in International Markets. Journal of International Marketing. 2022;31(1):1-31. doi:10.1177/1069031X221099211
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45724
Henderson CM, Steinhoff L, Harmeling CM, Palmatier RW. Customer Inertia Marketing. Journal of the Academy of Marketing Science. 2021;49(2):350-373. doi:http://dx.doi.org/10.1007/s11747-020-00744-0
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45725
Kim JJ, Steinhoff L, Palmatier RW. An Emerging Theory of Loyalty Program Dynamics. Journal of the Academy of Marketing Science. 2021;49(1):71-95. doi:10.1007/s11747-020-00719-1
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45722
Steinhoff L, Palmatier RW. Commentary: Opportunities and Challenges of Technology in Relationship Marketing. Australasian Marketing Journal. 2021;29(2):111-117. doi:https://doi.org/10.1016/j.ausmj.2020.07.003
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45723
Steinhoff L, Zondag MM. Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages. Journal of Business Research. 2021;129:70-82. doi:10.1016/j.jbusres.2021.02.016
LibreCat
| DOI
2021 | Conference Paper | LibreCat-ID: 45741
Alberternst B, Steinhoff L, Eggert A, Giesler M. Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together. In: 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg. ; 2021.
LibreCat
2021 | Conference Paper | LibreCat-ID: 45740
Alberternst B, Eggert A, Steinhoff L, Giesler M. Understanding and Measuring Consumer Solidarity as a Collective Bond. In: Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid. ; 2021.
LibreCat
2020 | Journal Article | LibreCat-ID: 45726
Martin KD, Kim JJ, Palmatier RW, et al. Data Privacy in Retail. Journal of Retailing. 2020;96(4):474-489. doi:https://doi.org/10.1016/j.jretai.2020.08.003
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 45727
Payne A, Steinhoff L, Frow P, Eggert A. Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation. Industrial Marketing Management. 2020;87:244-255. doi:https://doi.org/10.1016/j.indmarman.2020.02.015
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 45728
Eggert A, Frow P, Payne A, Steinhoff L. Understanding and Managing Customer Value Propositions: Introduction to the Special Issue. Industrial Marketing Management. 2020;87:242-243. doi:http://dx.doi.org/10.1016/j.indmarman.2020.01.007
LibreCat
| DOI
2020 | Conference Paper | LibreCat-ID: 45742
Reimer T, Steinhoff L, Leyer M. “Dear Stranger, This Looks Good on You”: The Effect of Ambiguous Interactive Virtual Presence on Store Loyalty in Offline Retailing. In: 2020 Winter AMA Conference Proceedings, San Diego. ; 2020.
LibreCat
2019 | Journal Article | LibreCat-ID: 45729
Eggert A, Steinhoff L, Witte C. Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing. 2019;83(5):115-132. doi:10.1177/0022242919860802
LibreCat
| DOI
2019 | Book | LibreCat-ID: 45718
Palmatier RW, Steinhoff L. Relationship Marketing in the Digital Age. Routledge Taylor & Francis Group; 2019. doi:https://doi.org/10.4324/9781315143583
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 45730
Steinhoff L, Arli D, Weaven S, Kozlenkova IV. Online Relationship Marketing. Journal of the Academy of Marketing Science. 2019;47(3):369-393. doi:https://doi.org/10.1007/s11747-018-0621-6
LibreCat
| DOI
2019 | Conference Paper | LibreCat-ID: 45743
Steinhoff L, Zondag M. Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey. In: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg. ; 2019.
LibreCat
2018 | Journal Article | LibreCat-ID: 45731
Steinhoff L, Witte C, Eggert A. Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. Journal of Service Management Research. 2018;2(2):22-35. doi:http://dx.doi.org/10.15358/2511-8676-2018-2-22
LibreCat
| DOI
2018 | Conference Paper | LibreCat-ID: 45745
Steinhoff L, Zondag M. Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey. In: 2018 Winter AMA Conference Proceedings, New Orleans. ; 2018.
LibreCat
2018 | Conference Paper | LibreCat-ID: 45744
Eggert A, Steinhoff L, Witte C. Are Gift Purchases an Effective Driver of Customer Loyalty? In: 2018 Winter AMA Conference Proceedings, New Orleans. ; 2018.
LibreCat
2017 | Conference Paper | LibreCat-ID: 45746
Eggert A, Steinhoff L, Witte C. The Loyalty Effect of Gift Purchases. In: 2017 Winter AMA Conference Proceedings, Orlando. ; 2017.
LibreCat
2016 | Journal Article | LibreCat-ID: 45732
Steinhoff L, Palmatier RW. Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. Journal of the Academy of Marketing Science. 2016;44(1):88-107. doi:10.1007/s11747-014-0405-6
LibreCat
| DOI
2016 | Conference Paper | LibreCat-ID: 45747
Witte C, Steinhoff L, Eggert A. The Power of Gift Purchases in Strengthening Customer-Company Relationships. In: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo. ; 2016.
LibreCat
2016 | Working Paper | LibreCat-ID: 45754
Steinhoff L, Fang E, Palmatier RW, Wang K. Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series.; 2016:16-121.
LibreCat
| Files available
2015 | Journal Article | LibreCat-ID: 45733
Eggert A, Steinhoff L, Garnefeld I. Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs. Journal of Service Research. 2015;18(2):210-228. doi:10.1177/1094670514566797
LibreCat
| DOI
2015 | Conference Paper | LibreCat-ID: 45748
Eggert A, Steinhoff L, Witte C. You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. In: 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago. ; 2015.
LibreCat
2014 | Book | LibreCat-ID: 45719
Steinhoff L. Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse. Springer Gabler; 2014. doi:10.1007/978-3-658-06357-3
LibreCat
| DOI
2014 | Book Chapter | LibreCat-ID: 45735
Eggert A, Garnefeld I, Steinhoff L. How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs? In: Geyer-Schulz A, Meyer-Waarden L, eds. Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1). KIT Scientific Publishing; 2014:31-36. doi:10.5445/KSP/1000038784/04
LibreCat
| DOI
2014 | Book Chapter | LibreCat-ID: 45736
Steinhoff L, Palmatier RW. Three Perspectives for Making Loyalty Programs More Effective. In: Geyer-Schulz A, Meyer-Waarden L, eds. Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1). KIT Scientific Publishing; 2014:147-152. doi:10.5445/KSP/1000038784/16
LibreCat
| DOI
2014 | Working Paper | LibreCat-ID: 45755
Henderson CM, Steinhoff L, Palmatier RW. Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series.; 2014:14-121.
LibreCat
| Files available
2013 | Journal Article | LibreCat-ID: 45734
Garnefeld I, Steinhoff L. Primacy versus Recency Effects in Extended Service Encounters. Journal of Service Management. 2013;24(1):64-81. doi:http://dx.doi.org/10.1108/09564231311304198
LibreCat
| DOI
2013 | Conference Paper | LibreCat-ID: 45749
Steinhoff L, Palmatier RW. The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance. In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul. ; 2013.
LibreCat
2013 | Working Paper | LibreCat-ID: 45756
Steinhoff L, Palmatier RW. Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series.; 2013:13-105.
LibreCat
| Files available
2012 | Conference Paper | LibreCat-ID: 45750
Eggert A, Garnefeld I, Steinhoff L. The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago. ; 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 45751
Eggert A, Garnefeld I, Steinhoff L. Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg. ; 2012.
LibreCat
2011 | Conference Paper | LibreCat-ID: 45752
Eggert A, Garnefeld I, Steinhoff L. Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin. ; 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 45753
Hunter G, Garnefeld I, Steinhoff L. Can Retailers Improve Loyalty by Empowering Consumers? In: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin. ; 2011.
LibreCat