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43 Publications
2019 | Journal Article | LibreCat-ID: 45730
L. Steinhoff, D. Arli, S. Weaven, and I. V. Kozlenkova, “Online Relationship Marketing,” Journal of the Academy of Marketing Science, vol. 47, no. 3, pp. 369–393, 2019, doi: https://doi.org/10.1007/s11747-018-0621-6.
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| DOI
2019 | Conference Paper | LibreCat-ID: 45743
L. Steinhoff and M. Zondag, “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey,” presented at the Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
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2018 | Journal Article | LibreCat-ID: 45731
L. Steinhoff, C. Witte, and A. Eggert, “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement,” Journal of Service Management Research, vol. 2, no. 2, pp. 22–35, 2018, doi: http://dx.doi.org/10.15358/2511-8676-2018-2-22.
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| DOI
2018 | Conference Paper | LibreCat-ID: 45745
L. Steinhoff and M. Zondag, “Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey,” presented at the 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
LibreCat
2018 | Conference Paper | LibreCat-ID: 45744
A. Eggert, L. Steinhoff, and C. Witte, “Are Gift Purchases an Effective Driver of Customer Loyalty?,” presented at the 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
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2017 | Conference Paper | LibreCat-ID: 45746
A. Eggert, L. Steinhoff, and C. Witte, “The Loyalty Effect of Gift Purchases,” presented at the 2017 Winter AMA Conference Proceedings, Orlando, 2017.
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2016 | Journal Article | LibreCat-ID: 45732
L. Steinhoff and R. W. Palmatier, “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects,” Journal of the Academy of Marketing Science, vol. 44, no. 1, pp. 88–107, 2016, doi: 10.1007/s11747-014-0405-6.
LibreCat
| DOI
2016 | Conference Paper | LibreCat-ID: 45747
C. Witte, L. Steinhoff, and A. Eggert, “The Power of Gift Purchases in Strengthening Customer-Company Relationships,” presented at the Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
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2016 | Working Paper | LibreCat-ID: 45754
L. Steinhoff, E. Fang, R. W. Palmatier, and K. Wang, Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series. 2016, pp. 16–121.
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| Files available
2015 | Journal Article | LibreCat-ID: 45733
A. Eggert, L. Steinhoff, and I. Garnefeld, “Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs,” Journal of Service Research, vol. 18, no. 2, pp. 210–228, 2015, doi: 10.1177/1094670514566797.
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| DOI
2015 | Conference Paper | LibreCat-ID: 45748
A. Eggert, L. Steinhoff, and C. Witte, “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty,” presented at the 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015.
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2014 | Book Chapter | LibreCat-ID: 45735
A. Eggert, I. Garnefeld, and L. Steinhoff, “How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs?,” in Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), A. Geyer-Schulz and L. Meyer-Waarden, Eds. Karlsruhe: KIT Scientific Publishing, 2014, pp. 31–36.
LibreCat
| DOI
2014 | Book Chapter | LibreCat-ID: 45736
L. Steinhoff and R. W. Palmatier, “Three Perspectives for Making Loyalty Programs More Effective,” in Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), A. Geyer-Schulz and L. Meyer-Waarden, Eds. Karlsruhe: KIT Scientific Publishing, 2014, pp. 147–152.
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| DOI
2014 | Working Paper | LibreCat-ID: 45755
C. M. Henderson, L. Steinhoff, and R. W. Palmatier, Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series. 2014, pp. 14–121.
LibreCat
| Files available
2013 | Journal Article | LibreCat-ID: 45734
I. Garnefeld and L. Steinhoff, “Primacy versus Recency Effects in Extended Service Encounters,” Journal of Service Management, vol. 24, no. 1, pp. 64–81, 2013, doi: http://dx.doi.org/10.1108/09564231311304198.
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| DOI
2013 | Conference Paper | LibreCat-ID: 45749
L. Steinhoff and R. W. Palmatier, “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance,” presented at the Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul, 2013.
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2013 | Working Paper | LibreCat-ID: 45756
L. Steinhoff and R. W. Palmatier, Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series. 2013, pp. 13–105.
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| Files available
2012 | Conference Paper | LibreCat-ID: 45750
A. Eggert, I. Garnefeld, and L. Steinhoff, “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs,” presented at the 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2012.
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