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85 Publications


2020 | Journal Article | LibreCat-ID: 35662
Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1
M.R. Kamm, J.-P. Kucklick, J. Schneider, J. vom Brocke, Information Systems Management 38 (2020) 270–286.
LibreCat | DOI | Download (ext.)
 

2020 | Journal Article | LibreCat-ID: 41299
An emerging theory of loyalty program dynamics
J.J. Kim, L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2020) 71–95.
LibreCat | DOI
 

2020 | Journal Article | LibreCat-ID: 41310
Customer inertia marketing
C.M. Henderson, L. Steinhoff, C.M. Harmeling, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2020) 350–373.
LibreCat | DOI
 

2020 | Journal Article | LibreCat-ID: 48524
When entrepreneurs become leaders: how entrepreneurs deal with people management
S. Hubner-Benz, International Journal of Entrepreneurial Venturing 12 (2020).
LibreCat | DOI
 

2020 | Journal Article | LibreCat-ID: 48521
Hustlers, hipsters and hackers: Potential employees’ stereotypes of entrepreneurial leaders
B. Rudic, S. Hubner-Benz, M. Baum, Journal of Business Venturing Insights 15 (2020).
LibreCat | DOI
 

2019 | Conference Paper | LibreCat-ID: 9275 | OA
Business Models of Store-Oriented Software Ecosystems: A Variability Modeling Approach
S. Gottschalk, F. Rittmeier, G. Engels, in: B. Shishkov (Ed.), Business Modeling and Software Design, Springer International Publishing, 2019, pp. 153–169.
LibreCat | Files available | DOI | Download (ext.)
 

2019 | Conference Paper | LibreCat-ID: 9850 LibreCat | Files available
 

2019 | Journal Article | LibreCat-ID: 9853
Squaring the circle: Business model teaching in large classroom settings
D. Szopinski, Journal of Business Models 7 (2019) 90–100.
LibreCat | Files available
 

2019 | Conference Paper | LibreCat-ID: 13138 | OA
Intertwined Development of Business Model and Product Functions for Mobile Applications: A Twin Peak Feature Modeling Approach
S. Gottschalk, F. Rittmeier, G. Engels, in: S. Hyrynsalmi, M. Suoranta, A. Nguyen-Duc, P. Tyrväinen, P. Abrahamsson (Eds.), Software Business, Springer International Publishing, Cham, 2019, pp. 192–207.
LibreCat | Files available | DOI | Download (ext.)
 

2019 | Journal Article | LibreCat-ID: 41294
Online relationship marketing
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.
LibreCat | DOI
 

2019 | Journal Article | LibreCat-ID: 41309
Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing 83 (2019) 115–132.
LibreCat | DOI
 

2019 | Journal Article | LibreCat-ID: 41339
Exploring the link between payment schemes and customer fraud: a mental accounting perspective
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, E. Böhm, Journal of the Academy of Marketing Science 47 (2019) 595–616.
LibreCat | DOI
 

2019 | Journal Article | LibreCat-ID: 47917
Legitimation Strategies as Valuable Signals in Nonfinancial Reporting? Effects on Investor Decision-Making
R. Hahn, D. Reimsbach, P. Kotzian, M. Feder, B.E. Weißenberger, Business & Society 60 (2019) 943–978.
LibreCat | DOI
 

2019 | Journal Article | LibreCat-ID: 48515
Contagion of Entrepreneurial Passion: Effects on Employee Outcomes
S. Hubner-Benz, M. Baum, M. Frese, Entrepreneurship Theory and Practice 44 (2019) 1112–1140.
LibreCat | DOI
 

2019 | Working Paper | LibreCat-ID: 47083
Tempolimits und Grenzwerte: für eine evidenzbasierte verkehrspolitische Debatte
W. Habla, V. Huwe, M. Kesternich, Tempolimits und Grenzwerte: für eine evidenzbasierte verkehrspolitische Debatte, Wirtschaftsdienst 99(5), 330-334, 2019.
LibreCat | DOI
 

2018 | Journal Article | LibreCat-ID: 31807
Machine learning and natural language processing on the patent corpus: Data, tools, and new measures
B. Balsmeier, M. Assaf, T. Chesebro, G. Fierro, K. Johnson, S. Johnson, G. Li, S. Lück, D. O’Reagan, B. Yeh, G. Zang, L. Fleming, Journal of Economics & Management Strategy 27 (2018) 535–553.
LibreCat | DOI
 

2018 | Journal Article | LibreCat-ID: 41340
I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
I. Garnefeld, E. Böhm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133–1147.
LibreCat | DOI
 

2018 | Working Paper | LibreCat-ID: 47089
Die "Diesel-Debatte": ökonomische Handlungsempfehlungen an die Politik
M. Achtnicht, M. Kesternich, B. Sturm, Die “Diesel-Debatte”: ökonomische Handlungsempfehlungen an die Politik, 2018.
LibreCat | DOI
 

2018 | Journal Article | LibreCat-ID: 48526
Effectuation, entrepreneurs' leadership behaviour, and employee outcomes: a conceptual model
S. Hubner-Benz, M. Baum, International Journal of Entrepreneurial Venturing 10 (2018).
LibreCat | DOI
 

2017 | Journal Article | LibreCat-ID: 46639
Business service outsourcing in manufacturing firms: an event study
A. Eggert, E. Böhm, C. Cramer, Journal of Service Management 28 (2017) 476–498.
LibreCat | DOI
 

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