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536 Publications


2020 | Journal Article | LibreCat-ID: 21287
D. Kaimann, “Behind the Review Curtain: Decomposition of Online Consumer Ratings in Peer-to-Peer Markets,” Sustainability, vol. 12, no. 15, 2020.
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2020 | Journal Article | LibreCat-ID: 4627
D. Kaimann, “Ancillary market signaling: A two-stage model of economic reputation on ancillary market success,” Applied Economics Letters, vol. 27, no. 16, pp. 1366–1370, 2020.
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2020 | Journal Article | LibreCat-ID: 21369
M. Protte, F. René, and Q. Daniel E., “Behavioral Economics for Human-in-the-loop Control Systems Design: Overconfidence and the hot hand fallacy,” IEEE Control Systems Magazine, vol. 40, no. 6, pp. 57–76, 2020.
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2020 | Journal Article | LibreCat-ID: 20494
T. F. Auer, L. Sennefelder, and H. Meier, “Einflüsse gesundheitsfördernder Maßnahmen auf die Kommunikationsstrukturen und deren Nutzen für die Arbeitsproduktivität?,” Gesundheitsförderung, vol. 1, pp. 58–61, 2020.
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2020 | Journal Article | LibreCat-ID: 17860
D. Beverungen, D. Kundisch, and N. Wünderlich, “Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers,” Journal of Service Management.
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2020 | Journal Article | LibreCat-ID: 20882
C. Hoffmann and K. Thommes, “Can digital feedback increase employee performance and energy efficiency in firms? Evidence from a field experiment,” Journal of Economic Behavior & Organization, pp. 49–65, 2020.
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2020 | Journal Article | LibreCat-ID: 21126
S. Pekkarinen et al., “Care robots in society: Knowledge and orientation needs,” Gerontechnology, 2020.
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2020 | Journal Article | LibreCat-ID: 21289
D. Kaimann, I. Tanneberg, and J. Cox, “‘I will survive’: Online streaming and the chart survival of music tracks,” Managerial and Decision Economics, vol. 42, no. 1, pp. 3–20, 2020.
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2020 | Conference Paper | LibreCat-ID: 16116
M. Purrmann and N. Wünderlich, “How to Build Trust on Peer-to-Peer Platforms: An Investigation of the Antecedents of Peer and Platform Trust,” in Proceedings of the 2020 AMA Winter Academic Conference, San Diego, CA, USA, 2020.
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2020 | Journal Article | LibreCat-ID: 17366
J. A. Hoppe et al., “Technologieorientierung zu Assistenzrobotik – Welche Akzeptanz besteht bei der Einführung von Assistenzrobotik für die Pflege älterer Menschen?,” Industrie 4.0 Management, vol. 2.
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2020 | Journal Article | LibreCat-ID: 20883
C. Grund, C. Harbring, K. Thommes, and K. R. Tilkes, “Decisions on Extending Group Membership—Evidence from a Public Good Experiment,” Games, 2020.
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2020 | Journal Article | LibreCat-ID: 21127
R.-M. Johansson-Pajala et al., “The need for care robot orientation in elder care services,” Gerontechnology, 2020.
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2020 | Journal Article | LibreCat-ID: 17361
R.-M. Johansson-Pajala et al., “Care Robot Orientation: What, Who and How? Potential Users` Perceptions,” International Journal of Social Robotics, pp. 1–15, 2020.
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2020 | Book Chapter | LibreCat-ID: 17367
J. A. Hoppe et al., “Assistive robots in care: Expectations and perceptions of older people,” in Aging between Participation and Simulation - Ethical Dimensions of Socially Assistive Technologies in elderly care , J. Haltaufderheide, J. Hovemann, and J. Vollmann, Eds. Berlin / Boston: De Gruyter, 2020, pp. 139–156.
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2020 | Journal Article | LibreCat-ID: 20884
K. J. Rohlfing et al., “Explanation as a social practice: Toward a conceptual framework for the social design of AI systems,” IEEE Transactions on Cognitive and Developmental Systems, pp. 1–1, 2020.
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2020 | Journal Article | LibreCat-ID: 21128
K. Thommes et al., “Trust development in care robots by opinion leader in the society,” Gerontechnology, 2020.
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2019 | Journal Article | LibreCat-ID: 13455
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, and E. Boehm, “Exploring the link between payment schemes and customer fraud: a mental accounting perspective,” Journal of the Academy of Marketing Science, vol. 47, no. 4, pp. 595--616, 2019.
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2019 | Journal Article | LibreCat-ID: 80
A. E. Endres, S. Recker, B. Mir Djawadi, and B. Hoyer, “Network Formation and Disruption - An Experiment: Are equilibrium networks too complex?,” Journal of Economic Behavior and Organization , vol. 157, pp. 708–734, 2019.
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2019 | Conference Paper | LibreCat-ID: 13456
A. Eggert, E. Boehm, R. Akalan, and H. Gebauer, “Service Growth by Acquisition – An Event Study.” 2019.
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2019 | Journal Article | LibreCat-ID: 13457
A. Eggert, L. Steinhoff, and C. Witte, “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships,” Journal of Marketing, 2019.
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2019 | Journal Article | LibreCat-ID: 15268
K. Szierbowski-Seibel, B. A. Wach, and R. Kabst, “The Collaboration of Human Resource Management and Line Management–An International Comparison,” Organization Management Journal, pp. 262–277, 2019.
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2019 | Journal Article | LibreCat-ID: 15269
N. R. Prince and R. Kabst, “Impact of national culture on organizations’ use of selection practices,” Employee Relations: The International Journal, pp. 1145–1161, 2019.
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2019 | Conference Paper | LibreCat-ID: 8538
R.-M. Johansson Pajala et al., “Improved Knowledge Changes the Mindset: Older Adults’ Perceptions of Care Robots,” in HCII 2019, Orlando, 2019, vol. 11592, pp. 212–227.
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2019 | Journal Article | LibreCat-ID: 13149
N. V. Wünderlich et al., “Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys,” Journal of Business Research, 2019.
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2019 | Journal Article | LibreCat-ID: 13454
A. Eggert, M. Kleinaltenkamp, and V. Kashyap, “Mapping Value in Business Markets: An Integrative Framework,” Industrial Marketing Management, vol. 79, pp. 13--20, 2019.
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2019 | Conference Paper | LibreCat-ID: 15532
M. Purrmann and N. Wünderlich, “Value Co-Creation Patterns in Multi-Actor Service Interactions: A Framework for Collaborative Consumption Platforms,” in Proceedings of the 2019 Frontiers in Service Conference, Singapore, 2019.
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2019 | Journal Article | LibreCat-ID: 1139
D. Kaimann and B. Hoyer, “Price competition and the Bertrand model: The paradox of the German mobile discount market,” Applied Economics Letters, vol. 26, no. 1, pp. 54–57, 2019.
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2018 | Journal Article | LibreCat-ID: 1173
D. Kaimann, N. Stroh-Maraun, and J. Cox, “A Duration Model Analysis of Consumer Preferences and Determinants of Video Game Consumption,” Journal of Consumer Behaviour, vol. 17, no. 3, pp. 290–301, 2018.
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2018 | Journal Article | LibreCat-ID: 3516
J. Rötzmeier-Keuper, J. Hendricks, N. Wünderlich, and G. Schmitz, “Triadic relationships in the context of services for animal companions,” Journal of Business Research, no. 85, pp. 295--303, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3314
L. J. Michels, The Segmentation of Video-On-Demand Consumers. Universität Paderborn, 2018.
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2018 | Journal Article | LibreCat-ID: 5435
C. Li, F. C. Brodbeck, O. Shenkar, L. J. Ponzi, and J. Fischer, “Embracing the foreign: Cultural attractiveness and international strategy.,” Strategic Management Journal., 2018.
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2018 | Conference Paper | LibreCat-ID: 5480
A. Salonen, H. Terho, E. Boehm, R. Rajala, and A. Virtanen, “Engaging a product-oriented salesforce in solution sales.” 2018.
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2018 | Mastersthesis | LibreCat-ID: 3315
M. Walter, Sentiment Analysis of User-generated Ratings in the Sharing Economy . Universität Paderborn, 2018.
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2018 | Journal Article | LibreCat-ID: 4990
K. Thommes and A. Akkerman, “Clean up your network: how a strike changed the social networks of a working team,” Team Performance Management: An International Journal, no. 1/2, pp. 43--63, 2018.
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2018 | Journal Article | LibreCat-ID: 5001
I. Garnefeld, E. Boehm, L. Klimke, and A. Oestreich, “I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions,” Journal of the Academy of Marketing Science, vol. 46, no. 6, pp. 1133--1147, 2018.
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2018 | Conference Paper | LibreCat-ID: 4952
M. Purrmann and N. Wünderlich, “Managing Collaborative Consumption Platforms: Successfully Fostering the Co-Creation of Value Between Service Customers and Peer Providers,” in Proceedings of the 2018 Frontiers in Service Conference, Austin, USA.
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2018 | Journal Article | LibreCat-ID: 5772
P. Fanasch and B. Frick, “What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance,” Journal of Wine Economics, pp. 1–27, 2018.
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2018 | Journal Article | LibreCat-ID: 5448
F. Klonek, R. Isidor, and S. Kauffeld, “Different Stages of Entrepreneurship: Lessons From the Transtheoretical Model of Change. ,” Journal of Change Management., 2018.
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2018 | Journal Article | LibreCat-ID: 5450
M. Schneid, R. Isidor, C. Schwens, R. Kabst, and I. Weber, “Der Einfluss bio-demographischer und fachlicher Diversität auf die Leistung von Teams: Eine Metaanalyse.,” Die Betriebswirtschaft., 2018.
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2018 | Conference Paper | LibreCat-ID: 5481
A. Salonen, H. Terho, E. Boehm, R. Rajala, and A. Virtanen, “How to transform a product-focused salesforce to solution sales?” 2018.
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2018 | Journal Article | LibreCat-ID: 1031
D. Kaimann, N. Stroh-Maraun, and J. Cox, “Variety in the video game industry: An empirical study of the Wundt curve,” Managerial and Decision Economics, vol. 39, no. 3, pp. 354–362, 2018.
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2018 | Book Chapter | LibreCat-ID: 15270
H. I. Weber et al., “Participatory Budgeting: Findings From Germany,” in Civic Engagement and Politics: Concepts, Methodologies, Tools, and Applications, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3316
H. Korn, Restaurant reputation and meal prices: empricial evidence from the German restaurant industry. Universität Paderborn, 2018.
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2018 | Journal Article | LibreCat-ID: 4965
C. Grund, C. Harbring, and K. Thommes, “Group (Re-) formation in public good games: The tale of the bad apple?,” Journal of Economic Behavior \& Organization, pp. 306--319, 2018.
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2018 | Journal Article | LibreCat-ID: 4833
L. Steinhoff, C. Witte, and A. Eggert, “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement,” SMR-Journal of Service Management Research, no. 2, pp. 22--35, 2018.
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2018 | Book Chapter | LibreCat-ID: 4946
S. Eisele and M. Schneider, “ Personalwirtschaft,” in Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, G. Engels, G. Maier, and E. Steffen, Eds. 2018, pp. 1–20.
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2018 | Conference Paper | LibreCat-ID: 6199
A. Eggert, L. Steinhoff, and C. Witte, “Are Gift Purchases an Effective Driver of Customer Loyalty?” 2018.
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2018 | Journal Article | LibreCat-ID: 8537
S. Oertel and K. Thommes, “History as a source of organizational identity creation,” Organization Studies, vol. 39, no. 12, pp. 1709–1731, 2018.
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2018 | Journal Article | LibreCat-ID: 1063
N. Stroh-Maraun, D. Kaimann, and J. Cox, “More than skills: A novel matching proposal for multiplayer video games,” Entertainment Computing, vol. 25, pp. 26–36, 2018.
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2018 | Book Chapter | LibreCat-ID: 4928
M. Schneider, “Digitalization of Production, Human Capital, and Organizational Capital,” in The Impact of Digitalization in the Workplace, C. Harteis, Ed. 2018, pp. 39--52.
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2018 | Journal Article | LibreCat-ID: 4834
A. Eggert, W. Ulaga, P. Frow, and A. Payne, “Conceptualizing and communicating value in business markets: From value in exchange to value in use,” Industrial Marketing Management, pp. 80--90, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3313
A. Maurer, Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse. Universität Paderborn, 2018.
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2018 | Journal Article | LibreCat-ID: 5434
C. Li, L. A. Dau, and R. Kabst, “The more the merrier? Immigrant share and entrepreneurial activities. ,” Entrepreneurship Theory and Practice. , 2018.
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2018 | Journal Article | LibreCat-ID: 5439
M. Schneid, R. Isidor, H. Steinmetz, and R. Kabst, “Age Diversity and team outcomes: A quantitative review. ,” Journal of Managerial Psychology., 2018.
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2018 | Journal Article | LibreCat-ID: 5441
R. Isidor, C. Schwens, F. Hornung, and R. Kabst, “The Impact of Structural and Attitudinal Antecedents on the Instability of International Joint Ventures: The Mediating Role of Asymmetrical Changes in Commitment.,” International Business Review (IBR)., 2018.
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2017 | Journal Article | LibreCat-ID: 3307
B. Frick and D. Kaimann, “The impact of customer reviews and advertisement efforts on the performance of experience goods in electronic markets,” Applied Economics Letters, vol. 24, no. 17, pp. 1237–1240, 2017.
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2017 | Journal Article | LibreCat-ID: 4836
H. Terho, A. Eggert, W. Ulaga, A. Haas, and E. Boehm, “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action,” Industrial Marketing Management, pp. 42--55, 2017.
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2017 | Journal Article | LibreCat-ID: 4932
M. Schneider and J. Flore, “Training and commitment in a German manufacturing company during the post-2008 crisis: a case of internal flexicurity,” The International Journal of Human Resource Management, pp. 1–17, 2017.
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2017 | Journal Article | LibreCat-ID: 4949
B. Larivière et al., “‘Service Encounter 2.0’: An investigation into the roles of technology, employees and customers,” Journal of Business Research, no. 79, pp. 238--246, 2017.
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2017 | Conference Paper | LibreCat-ID: 4956
I. Teßmer, M. Olsson, A. Gustafsson, and N. Wünderlich, “How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances,” in Proceedings of the 2017 Frontiers in Service Conference, New York City, USA, 2017.
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2017 | Conference Paper | LibreCat-ID: 4987
J. Klabuhn and K. Thommes, “Age diversity and its effects on team performance,” in Academy of Management Proceedings, 2017, no. 1, p. 15119.
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2017 | Book Chapter | LibreCat-ID: 5005
I. Garnefeld, E. Boehm, and L. Feider, “Retourenmanagement zur Steigerung des Kundenwerts,” in Kundenwert, 2017, pp. 599--624.
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2017 | Journal Article | LibreCat-ID: 4837
A. Payne, P. Frow, and A. Eggert, “The customer value proposition: evolution, development, and application in marketing,” Journal of the Academy of Marketing Science, no. 4, pp. 467--489, 2017.
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2017 | Journal Article | LibreCat-ID: 4926
K. Radermacher and M. Schneider, “Potenzial der Unternehmensarchitektur im Rahmen des Employer Branding. ,” PERSONALquaterly, pp. 10–16, 2017.
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2017 | Journal Article | LibreCat-ID: 4933
F. v Wangenheim, N. V. Wünderlich, and J. H. Schumann, “Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts,” Journal of Business Research, no. 79, pp. 181--188, 2017.
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2017 | Conference Paper | LibreCat-ID: 5328
B. Larivière et al., “Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers.,” in Proceedings of QUIS 2017, Porto, Portugal, 2017.
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2017 | Conference Paper | LibreCat-ID: 5479
A. Eggert, L. Steinhoff, and C. Witte, “The Loyalty Effect of Gift Purchases.” 2017.
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2017 | Journal Article | LibreCat-ID: 1062
B. Frick, O. Gergaud, and P. Winter, “The revenue potential of product differentiation: Empirical evidence fro the Croation restaurant industry,” Gastronomy and Tourism, vol. 2, no. 4, pp. 259-271(13), 2017.
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2017 | Conference Paper | LibreCat-ID: 3537
J. Rötzmeier-Keuper and N. Wünderlich, “How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study.,” in Proceedings of the 2017 Frontiers in Service Conference, New York City, USA, 2017.
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2017 | Conference Paper | LibreCat-ID: 5329
H. Becker-Özcamlica, I. Teßmer, and N. Wünderlich, “Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations.,” in Proceedings of the 2017 Winter Marketing Educators’ Conference, Orlando, USA, 2017.
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2017 | Journal Article | LibreCat-ID: 4838
A. Eggert, E. Boehm, and C. Cramer, “Business service outsourcing in manufacturing firms: an event study,” Journal of Service Management, no. 3, pp. 476--498, 2017.
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2017 | Journal Article | LibreCat-ID: 4840
E. Boehm, A. Eggert, and C. Thiesbrummel, “Service transition: A viable option for manufacturing companies with deteriorating financial performance?,” Industrial Marketing Management, pp. 101--111, 2017.
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2017 | Book (Editor) | LibreCat-ID: 4908
S. Helm, B. Günter, and A. Eggert, Eds., Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden, 2017.
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2017 | Journal Article | LibreCat-ID: 4934
M. Schneider and J. Flore, “Qualifizieren und binden: Betriebliche Weiterbildung während Kurzarbeit. ,” PERSONALquaterly, pp. 45–53, 2017.
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2017 | Book Chapter | LibreCat-ID: 4941
A. Eggert, “Die zwei Perspektiven des Kundenwerts: Darstellung und Versuch einer Integration,” in Kundenwert, Wiesbaden: Springer Fachmedien Wiesbaden, 2017, pp. 37–51.
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2017 | Journal Article | LibreCat-ID: 4953
K. Radermacher, M. Schneider, A. Iseke, and T. Tebbe, “Signalling to young knowledge workers through architecture? A conjoint analysis,” German Journal of Human Resource Management, no. 1, pp. 71--93, 2017.
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2017 | Conference Paper | LibreCat-ID: 5482
I. Garnefeld, E. Boehm, and L. Feider, “Managing the Necessary Evil: Can Payment Methods Reduce Product Returns.” 2017.
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2017 | Dissertation | LibreCat-ID: 4674
A. Rose, The Performance of Individuals, Teams, and Organizations: Empirical Evidence from the Field. Universität Paderborn, 2017.
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2017 | Conference Paper | LibreCat-ID: 115
M.-C. Jakobs, J. Krämer, D. van Straaten, and T. Lettmann, “Certification Matters for Service Markets,” in The Ninth International Conferences on Advanced Service Computing (SERVICE COMPUTATION), 2017, pp. 7–12.
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2017 | Journal Article | LibreCat-ID: 4966
C. Grund and K. Thommes, “The Role of Contract Types for Employees’ Public Service Motivation,” Schmalenbach Business Review, no. 4, pp. 377--398, 2017.
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2017 | Journal Article | LibreCat-ID: 4930
K. Radermacher, M. Schneider, A. Iseke, and T. Tebbe, “Signalling to young knowledge workers through architecture? A conjoint analysis,” German Journal of Human Resource Management, no. 1, pp. 71--93, 2017.
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2017 | Book Chapter | LibreCat-ID: 4942
S. Helm, B. Günter, and A. Eggert, “Kundenwert – eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen,” in Kundenwert, Wiesbaden: Springer Fachmedien Wiesbaden, 2017, pp. 3–34.
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2017 | Journal Article | LibreCat-ID: 4947
F. v Wangenheim, N. Wünderlich, and J. H. Schumann, “Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts,” Journal of Business Research, no. 79, pp. 181--188, 2017.
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2017 | Book (Editor) | LibreCat-ID: 4954
J. Riach, A. Morbitzer, and M. Koeberer, Eds., Pick and Place. Englisch für Mechatronik/Lehr-/Arbeitsbuch (3rd edition). Klett Verlag, 2017.
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2017 | Conference Paper | LibreCat-ID: 5483
C. Cramer, E. Boehm, and A. Eggert, “Service Awards: Do They Help or Harm in Case of a Service Failure?” 2017.
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2017 | Report | LibreCat-ID: 1057
O. Sürücü, B. Mir Djawadi, and S. Brangewitz, Asymmetric Dominance Effect with Multiple Decoys for Low- and High-Variance Lotteries. Universität Paderborn, 2017.
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2017 | Conference Paper | LibreCat-ID: 1095
T. John, M. Feldotto, P. Hemsen, K. Klingsieck, D. Kundisch, and M. Langendorf, “Towards a Lean Approach for Gamifying Education,” in Proceedings of the 25th European Conference on Information Systems (ECIS), 2017, pp. 2970–2979.
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2017 | Conference Paper | LibreCat-ID: 4955
N. Wünderlich and S. Paluch, “A Nice and Friendly Chat With a Bot: User Perceptions of AI-Based Service Agents,” in Proceedings of the 38th International Conference on Information Systems (ICIS 2017), Seoul, Korea, 2017.
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2017 | Book Chapter | LibreCat-ID: 21130
K. Thommes, “Managementpraktiken in KMU,” in Controlling für kleine und mittlere Unternehmen, 2nd ed., D. Müller, Ed. Berlin, Boston: De Gruyter, 2017, pp. 367–392.
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2016 | Journal Article | LibreCat-ID: 5151
S. Oertel, K. Thommes, and P. Walgenbach, “Shadows of the past: The effect of communist heritage on employee consultation,” ILR Review, vol. 69, no. 3, pp. 683–713, 2016.
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2016 | Journal Article | LibreCat-ID: 4843
M. Steiner, N. Wiegand, A. Eggert, and K. Backhaus, “Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations,” International Journal of Research in Marketing, no. 2, pp. 276--296, 2016.
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2016 | Journal Article | LibreCat-ID: 4951
S. Paluch and N. Wünderlich, “Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings.,” Journal of business Research, vol. 69, no. 7, pp. 2424--2431, 2016.
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2016 | Bachelorsthesis | LibreCat-ID: 3308
R. Breuer, Monitoring in Franchise-Netzwerken: Eine ökonomische Analyse. Universität Paderborn, 2016.
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2016 | Journal Article | LibreCat-ID: 5152
K. Thommes, S. Oertel, and P. Walgenbach, “Organizational Failure in the Aftermath of Institutional Upheaval,” Organization Studies, vol. 37, no. 8, pp. 1067–1087, 2016.
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2016 | Conference Paper | LibreCat-ID: 4988
K. Thommes and S. Oertel, “Elements of Organizational Identity and the Role of a Firm’s History,” in Academy of Management Proceedings, 2016, no. 1, p. 13754.
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2016 | Journal Article | LibreCat-ID: 4870
R. Fahr, “Verantwortung macht Sinn: Corporate Social Responsibility,” Personnel Quarterly Vol. 4, 2016.
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2016 | Mastersthesis | LibreCat-ID: 3311
M. Amedick, Informationsasymmetrien auf dem Spendenmarkt und Möglichkeiten ihrer Reduktion: Eine Prinzipal-Agenten-Perspektive von Online Spenden. Universität Paderborn, 2016.
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2016 | Conference Paper | LibreCat-ID: 4989
K. Thommes, “Entrepreneurial activity-The impact of childhood,” in Academy of Management Proceedings, 2016, no. 1, p. 13740.
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2016 | Journal Article | LibreCat-ID: 4845
S. M. Wagner and A. Eggert, “Co-management of purchasing and marketing: Why, when and how?,” Industrial Marketing Management, pp. 27--36, 2016.
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2016 | Journal Article | LibreCat-ID: 7419
L. Steinhoff and R. W. Palmatier, “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects,” Journal of the Academy of Marketing Science, vol. 44, no. 1, pp. 88–107, 2016.
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