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131 Publications
2014 | Conference Paper | LibreCat-ID: 7730
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2014). Service transition: A viable option for manufacturing companies with declining financial performance? In Proceedings of the 43rd European Marketing Academy (EMAC) Conference.
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2014 | Conference Paper | LibreCat-ID: 7731
Terho, H., Eggert, A., Ulaga, W., & Haas, A. (2014). Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities. In 2014 AMA Winter Marketing Educators’ Proceedings.
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2014 | Journal Article | LibreCat-ID: 4850
Eggert, A., Hogreve, J., Ulaga, W., & Muenkhoff, E. (2014). Revenue and profit implications of industrial service strategies. Journal of Service Research, (1), 23--39.
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2014 | Journal Article | LibreCat-ID: 7426
Schneider, M., & Eggert, A. (2014). Embracing complex causality with the QCA method: An invitation. Journal of Business Market Management, 7(1), 312–328.
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2014 | Journal Article | LibreCat-ID: 7428
Eggert, A., Thiesbrummel, C., & Deutscher, C. (2014). Differential effects of product and service innovations on the financial performance of industrial firms. Journal of Business Market Management, 7(3), 380–405.
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2014 | Book (Editor) | LibreCat-ID: 7435
Steinhoff, L. (Ed.). (2014). Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse. Wiesbaden: Springer Gabler.
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2013 | Conference Paper | LibreCat-ID: 7732
Eggert, A., Thiesbrummel, C., & Deutscher, C. (2013). Can service innovations substitute or complement product innovations? The case of German industrial firms. In Proceedings of the 20th International Product Development Management Conference.
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2013 | Conference Paper | LibreCat-ID: 7733
Eggert, A., Ulaga, W., Steiner, M., & Backhaus, K. (2013). Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats. In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.
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2013 | Conference Paper | LibreCat-ID: 7734
Garnefeld, I., Münkhoff, E., & Raum, K. (2013). Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.
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2013 | Conference Paper | LibreCat-ID: 7735
Münkhoff, E., Garnefeld, I., & Bruns, A. (2013). How to prolong a sales promotion – Ex-post time extension versus reframing. In roceedings of the 42nd European Marketing Academy (EMAC) Conference.
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2013 | Conference Paper | LibreCat-ID: 7736
Posner , T., Garnefeld, I., & Eggert, A. (2013). Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior. In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.
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2013 | Conference Paper | LibreCat-ID: 7737
Steinhoff, L., & Palmatier, R. W. (2013). The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance. In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.
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2013 | Conference Paper | LibreCat-ID: 7738
Eggert, A., Thiesbrummel, C., & Deutscher, C. (2013). Exploring differential effects of product and service innovations on industrial firms’ financial performance. In 2013 AMA Winter Marketing Educators’ Proceedings.
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2013 | Journal Article | LibreCat-ID: 4851
Garnefeld, I., Eggert, A., Helm, S. V., & Tax, S. S. (2013). Growing existing customers’ revenue streams through customer referral programs. Journal of Marketing, (4), 17--32.
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2013 | Journal Article | LibreCat-ID: 4852
Haas, A., Eggert, A., Terho, H., & Ulaga, W. (2013). Erfolgsfaktor Value-Based Selling—Verkaufen, wenn Kundenorientierung nicht zum Erfolg führt. Marketing Review St. Gallen, (4), 64--73.
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2013 | Journal Article | LibreCat-ID: 7429
Garnefeld, I., & Steinhoff, L. (2013). Primacy versus Recency Effects in Extended Service Encounters. Journal of Service Management, 24(1), 64–81.
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2013 | Book (Editor) | LibreCat-ID: 7437
Münkhoff, E. (Ed.). (2013). Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen – Eine latente Wachstumskurvenanalyse. Wiesbaden: Springer Gabler.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7739
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In 2012 AMA Summer Marketing Educators’ Proceedings.
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2012 | Conference Paper | LibreCat-ID: 7740
Garnefeld, I., Münkhoff, E., & Bruns, A. (2012). I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. In 2012 AMA Summer Marketing Educators’ Proceedings.
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2012 | Conference Paper | LibreCat-ID: 7741
Eggert, A., Steiner, M., Ulaga, W., & Backhaus, K. (2012). Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format. In Proceedings of the 2012 ISBM Academic Workshop.
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2012 | Conference Paper | LibreCat-ID: 7742
Ritter, T., & Eggert, A. (2012). Dispersion of Market Activities: A Configurational Approach. In Proceedings of the 2012 ISBM Academic Workshop.
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2012 | Conference Paper | LibreCat-ID: 7743
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2012). Growing with Industrial Services - A Configurational Approach. In 2012 AMA Winter Marketing Educators’ Proceedings.
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2012 | Conference Paper | LibreCat-ID: 7744
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). Endowed Status in Hierarchical Loyalty Programs. In 2012 AMA Winter Marketing Educators’ Proceedings.
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2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2012). Growing Existing Customers’ Profitability with Customer Referral Programs. In 2012 AMA Winter Marketing Educators’ Proceedings.
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2012 | Journal Article | LibreCat-ID: 4853
Eggert, A., Henseler, J., & Hollmann, S. (2012). Who owns the customer? Disentangling customer loyalty in indirect distribution channels. Journal of Supply Chain Management, (2), 75--92.
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2012 | Journal Article | LibreCat-ID: 4854
Terho, H., Haas, A., Eggert, A., & Ulaga, W. (2012). ‘It’s almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets. Industrial Marketing Management, (1), 174--185.
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2011 | Conference Paper | LibreCat-ID: 7746
Terho, H., Haas, A., Eggert, A., & Ulaga, W. (2011). ‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets. In 2011 AMA Summer Marketing Educators’ Proceedings.
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2011 | Conference Paper | LibreCat-ID: 7747
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2011). Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability? In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
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2011 | Conference Paper | LibreCat-ID: 7802
Doescher, K., Hogreve, J., & Eggert, A. (2011). Embracing the complexity of recovery management in business-to-business relationships. In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
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2011 | Conference Paper | LibreCat-ID: 7803
Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2011). All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size. In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
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2011 | Conference Paper | LibreCat-ID: 7804
Münkhoff, E., Garnefeld, I., & Bruns, A. (2011). Time extension of sales promotions – How do customers react? In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
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2011 | Conference Paper | LibreCat-ID: 7805
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2011). Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations. In 2011 AMA Winter Marketing Educators’ Proceedings.
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2011 | Conference Paper | LibreCat-ID: 7806
Eggert, A., Garnefeld, I., & Steinhoff, L. (2011). Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In 2011 AMA Winter Marketing Educators’ Proceedings.
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2011 | Conference Paper | LibreCat-ID: 7807
Hunter, G., Garnefeld, I., & Steinhoff, L. (2011). Can Retailers Improve Loyalty by Empowering Consumers? In 2011 AMA Winter Marketing Educators’ Conference Proceedings.
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2011 | Journal Article | LibreCat-ID: 4855
Garnefeld, I., Helm, S., & Eggert, A. (2011). Walk your talk: an experimental investigation of the relationship between word of mouth and communicators’ loyalty. Journal of Service Research, (1), 93--107.
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2011 | Journal Article | LibreCat-ID: 4856
Eggert, A., Hogreve, J., Ulaga, W., & Muenkhoff, E. (2011). Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis. Industrial Marketing Management, (5), 661--670.
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2011 | Journal Article | LibreCat-ID: 4857
Eggert, A., & Serdaroglu, M. (2011). Exploring the Impact of Sales Technology on Salesperson Performance: A Task-Base d Approach. Journal of Marketing Theory and Practice, (2), 169--186.
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2011 | Book Chapter | LibreCat-ID: 4945
Ivens, B., & Eggert, A. (2011). Key Account Management. In Handbuch Vertriebsmanagement.
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2010 | Conference Paper | LibreCat-ID: 7808
Garnefeld, I., Woisetschläger, D., & Eggert, A. (2010). Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting. In Proceedings of the 18th International Colloquium in Relationship Marketing.
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2010 | Conference Paper | LibreCat-ID: 7809
Münkhoff, E., Garnefeld, I., Hogreve, J., & Eggert, A. (2010). Referral Reward Programs: A Means for Service Recovery? In Proceedings of the 18th International Colloquium in Relationship Marketing.
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2010 | Conference Paper | LibreCat-ID: 7810
Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2010). Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study. In Proceedings of the 2010 AMA Summer Marketing Educators’ Conference.
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2010 | Conference Paper | LibreCat-ID: 7846
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2010). Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis. In Proceedings of the 2nd ISBM Workshop at Harvard Business School.
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2010 | Conference Paper | LibreCat-ID: 7853
Frick, B., Eggert, A., & Hogreve, J. (2010). Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis. In Proceedings of the 39th EMAC Conference.
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2010 | Conference Paper | LibreCat-ID: 7854
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2010). Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis. In Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation.
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2010 | Conference Paper | LibreCat-ID: 7855
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2010). Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers. In Proceedings of the 2010 AMA Winter Marketing Educators’ Conference.
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2010 | Journal Article | LibreCat-ID: 4858
Eggert, A., & Ulaga, W. (2010). Managing customer share in key supplier relationships. Industrial Marketing Management, (8), 1346--1355.
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2010 | Journal Article | LibreCat-ID: 4859
Wagner, S. M., Eggert, A., & Lindemann, E. (2010). Creating and appropriating value in collaborative relationships. Journal of Business Research, (8), 840--848.
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2010 | Book Chapter | LibreCat-ID: 4960
Eggert, A., & Garnefeld, I. (2010). Kundenbindung auf Basis des Relationship Value. In Handbuch Kundenbindungsmanagement (pp. 191–208). Wiesbaden: Gabler. https://doi.org/10.1007/978-3-658-13650-5_7
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| DOI
2009 | Conference Paper | LibreCat-ID: 7857
Eggert, A., Henseler, J., & Hollmann, S. (2009). Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels. In Proceedings of the 17th International Colloquium in Relationship Marketing.
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2009 | Conference Paper | LibreCat-ID: 7866
Woisetschläger, D., Garnefeld, I., & Eggert, A. (2009). Can Successful Customer Acquisition Hurt the Existing Customer Base? In Proceedings of the 2009 AMA Summer Marketing Educators’ Conference.
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