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43 Publications
2021 | Journal Article | LibreCat-ID: 45725
Kim, J. J., Steinhoff, L., & Palmatier, R. W. (2021). An Emerging Theory of Loyalty Program Dynamics. Journal of the Academy of Marketing Science, 49(1), 71–95. https://doi.org/10.1007/s11747-020-00719-1
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45722
Steinhoff, L., & Palmatier, R. W. (2021). Commentary: Opportunities and Challenges of Technology in Relationship Marketing. Australasian Marketing Journal, 29(2), 111–117. https://doi.org/10.1016/j.ausmj.2020.07.003
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45723
Steinhoff, L., & Zondag, M. M. (2021). Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages. Journal of Business Research, 129, 70–82. https://doi.org/10.1016/j.jbusres.2021.02.016
LibreCat
| DOI
2021 | Conference Paper | LibreCat-ID: 45741
Alberternst, B., Steinhoff, L., Eggert, A., & Giesler, M. (2021). Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together. 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg. 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg.
LibreCat
2021 | Conference Paper | LibreCat-ID: 45740
Alberternst, B., Eggert, A., Steinhoff, L., & Giesler, M. (2021). Understanding and Measuring Consumer Solidarity as a Collective Bond. Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid. Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid.
LibreCat
2020 | Journal Article | LibreCat-ID: 45726
Martin, K. D., Kim, J. J., Palmatier, R. W., Steinhoff, L., Stewart, D. W., Walker, B. A., Wang, Y., & Weaven, S. K. (2020). Data Privacy in Retail. Journal of Retailing, 96(4), 474–489. https://doi.org/10.1016/j.jretai.2020.08.003
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 45727
Payne, A., Steinhoff, L., Frow, P., & Eggert, A. (2020). Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation. Industrial Marketing Management, 87, 244–255. https://doi.org/10.1016/j.indmarman.2020.02.015
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 45728
Eggert, A., Frow, P., Payne, A., & Steinhoff, L. (2020). Understanding and Managing Customer Value Propositions: Introduction to the Special Issue. Industrial Marketing Management, 87, 242–243. http://dx.doi.org/10.1016/j.indmarman.2020.01.007
LibreCat
| DOI
2020 | Conference Paper | LibreCat-ID: 45742
Reimer, T., Steinhoff, L., & Leyer, M. (2020). “Dear Stranger, This Looks Good on You”: The Effect of Ambiguous Interactive Virtual Presence on Store Loyalty in Offline Retailing. 2020 Winter AMA Conference Proceedings, San Diego. 2020 Winter AMA Conference Proceedings, San Diego.
LibreCat
2019 | Journal Article | LibreCat-ID: 45729
Eggert, A., Steinhoff, L., & Witte, C. (2019). Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing, 83(5), 115–132. https://doi.org/10.1177/0022242919860802
LibreCat
| DOI
2019 | Book | LibreCat-ID: 45718
Palmatier, R. W., & Steinhoff, L. (2019). Relationship Marketing in the Digital Age. Routledge Taylor & Francis Group. https://doi.org/10.4324/9781315143583
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 45730
Steinhoff, L., Arli, D., Weaven, S., & Kozlenkova, I. V. (2019). Online Relationship Marketing. Journal of the Academy of Marketing Science, 47(3), 369–393. https://doi.org/10.1007/s11747-018-0621-6
LibreCat
| DOI
2019 | Conference Paper | LibreCat-ID: 45743
Steinhoff, L., & Zondag, M. (2019). Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey. Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg. Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg.
LibreCat
2018 | Journal Article | LibreCat-ID: 45731
Steinhoff, L., Witte, C., & Eggert, A. (2018). Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. Journal of Service Management Research, 2(2), 22–35. http://dx.doi.org/10.15358/2511-8676-2018-2-22
LibreCat
| DOI
2018 | Conference Paper | LibreCat-ID: 45745
Steinhoff, L., & Zondag, M. (2018). Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey. 2018 Winter AMA Conference Proceedings, New Orleans. 2018 Winter AMA Conference Proceedings, New Orleans.
LibreCat
2018 | Conference Paper | LibreCat-ID: 45744
Eggert, A., Steinhoff, L., & Witte, C. (2018). Are Gift Purchases an Effective Driver of Customer Loyalty? 2018 Winter AMA Conference Proceedings, New Orleans. 2018 Winter AMA Conference Proceedings, New Orleans.
LibreCat
2017 | Conference Paper | LibreCat-ID: 45746
Eggert, A., Steinhoff, L., & Witte, C. (2017). The Loyalty Effect of Gift Purchases. 2017 Winter AMA Conference Proceedings, Orlando. 2017 Winter AMA Conference Proceedings, Orlando.
LibreCat
2016 | Journal Article | LibreCat-ID: 45732
Steinhoff, L., & Palmatier, R. W. (2016). Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. Journal of the Academy of Marketing Science, 44(1), 88–107. https://doi.org/10.1007/s11747-014-0405-6
LibreCat
| DOI
2016 | Conference Paper | LibreCat-ID: 45747
Witte, C., Steinhoff, L., & Eggert, A. (2016). The Power of Gift Purchases in Strengthening Customer-Company Relationships. Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo. Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo.
LibreCat
2016 | Working Paper | LibreCat-ID: 45754
Steinhoff, L., Fang, E., Palmatier, R. W., & Wang, K. (2016). Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series (pp. 16–121).
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