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706 Publications
2016 | Journal Article | LibreCat-ID: 45732
Steinhoff, L., & Palmatier, R. W. (2016). Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. Journal of the Academy of Marketing Science, 44(1), 88–107. https://doi.org/10.1007/s11747-014-0405-6
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| DOI
2016 | Conference Paper | LibreCat-ID: 45747
Witte, C., Steinhoff, L., & Eggert, A. (2016). The Power of Gift Purchases in Strengthening Customer-Company Relationships. Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo. Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo.
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2016 | Working Paper | LibreCat-ID: 45754
Steinhoff, L., Fang, E., Palmatier, R. W., & Wang, K. (2016). Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series (pp. 16–121).
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| Files available
2015 | Mastersthesis | LibreCat-ID: 3309
Fanasch, P. (2015). Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg. Universität Paderborn.
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2015 | Bachelorsthesis | LibreCat-ID: 3310
Walczok, G. P. (2015). Die Veränderung des Mobilfunkmarktes durch die Discountanbieter. Universität Paderborn.
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2015 | Journal Article | LibreCat-ID: 288
Cox, J., & Kaimann, D. (2015). How do reviews from professional critics interact with other signals of product quality? Evidence from the video game industry. Journal of Consumer Behaviour, 14(6), 366–377. https://doi.org/10.1002/cb.1553
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| Files available
| DOI
2015 | Working Paper | LibreCat-ID: 21131
Grund, C., & Thommes, K. (2015). Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation.
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2015 | Working Paper | LibreCat-ID: 21132
Grund, C., Harbring, C., & Thommes, K. (2015). Cooperation in Diverse Teams: The Role of Temporary Group Membership.
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2015 | Journal Article | LibreCat-ID: 228
Fahr, R., & Mir Djawadi, B. (2015). “…and they are really lying”: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment. Journal of Economic Psychology, 48–59. https://doi.org/10.1016/j.joep.2015.03.002
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| Files available
| DOI
2015 | Conference Paper | LibreCat-ID: 7722
Eggert, A., Steinhoff, L., & Witte, C. (2015). You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. In 2015 AMA Summer Marketing Educators’ Conference Proceedings.
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2015 | Conference Paper | LibreCat-ID: 7723
Cramer, C., Böhm, E., & Eggert, A. (2015). Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms. In Proceedings of the 44th European Marketing Academy (EMAC) Conference.
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2015 | Conference Paper | LibreCat-ID: 7724
Feider, L., Garnefeld, I., & Böhm, E. (2015). Threatening customers not to return – An effective strategy for online retailers? In Proceedings of the 44th European Marketing Academy (EMAC) Conference.
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2015 | Journal Article | LibreCat-ID: 5701
Wünderlich, N., Heinonen, K., Ostrom, A. L., Patricio, L., Sousa, R., Voss, C., & Lemmink, J. (2015). Futurizing” Smart Service: Implications for Service Researchers and Managers. Journal of Services Marketing, 29(6/7), 442–447.
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2015 | Journal Article | LibreCat-ID: 5703
Gustafsson, A., Aksoy, L., Brady, M. K., McColl-Kennedy, J. R., Sirianni, N. J., Witell, L., & Wünderlich, N. (2015). Conducting Service Research that Matters. Journal of Services Marketing, 29(6/7), 425–429.
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2015 | Journal Article | LibreCat-ID: 5704
Scherer, A., Wünderlich, N., & Von Wangenheim, F. (2015). The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention. MIS Quarterly, 39(1), 177–200.
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2015 | Journal Article | LibreCat-ID: 5705
Breugelmans, E., Bijmolt, T. H. A., Zhang, J., Basso, L. J., Dorotic, M., Kopalle, P., … Wünderlich, N. (2015). Advancing Research on Loyalty Programs: A Future Research Agenda. Marketing Letters, 26(2), 127–139.
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2015 | Journal Article | LibreCat-ID: 4847
Eggert, A., Steinhoff, L., & Garnefeld, I. (2015). Managing the bright and dark sides of status endowment in hierarchical loyalty programs. Journal of Service Research, 18(2), 210--228.
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2015 | Journal Article | LibreCat-ID: 4848
Terho, H., Eggert, A., Haas, A., & Ulaga, W. (2015). How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling. Industrial Marketing Management, 12--21.
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2015 | Journal Article | LibreCat-ID: 4849
Eggert, A., Thiesbrummel, C., & Deutscher, C. (2015). Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies? Industrial Marketing Management, 173--183.
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2015 | Journal Article | LibreCat-ID: 4871
Djawadi, B. M., & Fahr, R. (2015). “...and they are really lying: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.” Journal of Economic Psychology, 48, 48–59.
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2015 | Book Chapter | LibreCat-ID: 4943
Eggert, A., Haas, A., Ulaga, W., & Terho, H. (2015). Wertbasiertes Verkaufen auf Industriegütermärkten. In Handbuch Business-to-Business-Marketing (pp. 483–495). Wiesbaden: Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-8349-4681-2_23
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| DOI
2015 | Journal Article | LibreCat-ID: 4968
Grund, C., Harbring, C., & Thommes, K. (2015). Public good provision in blended groups of partners and strangers. Economics Letters, 41--44.
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2015 | Journal Article | LibreCat-ID: 4969
Thommes, K., Vyrastekova, J., & Akkerman, A. (2015). Behavioral spillovers from freeriding in multilevel interactions. Journal of Behavioral and Experimental Economics, 78--87.
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2015 | Book Chapter | LibreCat-ID: 5106
Fahr, R., & Foit, D. (2015). Kleine Unternehmen - kleine Verantwortung? Theorie und Praxis unternehmerischer Verantwortung im Mittelstand. In W. Becker & P. Ulrich (Eds.), BWL im Mittelstand - Grundlagen-Besonderheiten-Entwicklungen" (1st ed., p. Chapter 4.6.1). Stuttgart: W. Kohlhammer-Verlag.
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2015 | Journal Article | LibreCat-ID: 5153
Thommes, K., & Oertel, S. (2015). History as a Source of Competitive Advantages. Scandinavian Management Journal, 31, 549–560.
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2015 | Journal Article | LibreCat-ID: 5445
Wehner, M. C., Schwens, C., & Kabst, R. (2015). Individual-Level Experience and Organizational-Level Absorptive Capacity: The Special Case of International New Ventures. Journal of Business Economics.
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2015 | Journal Article | LibreCat-ID: 5449
Hütt, P., Baum, M., Schwens, C., & Kabst, R. (2015). Foreign Direct Investment Location Choice of Small- and Medium-Sized Enterprises: The Risk of Value Erosion of Firm-Specific Resources. International Business Review.
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2015 | Journal Article | LibreCat-ID: 5451
Wolf, S., Weißenberger, B. E., Wehner, M. C., & Kabst, R. (2015). Controllers as Business Partners in Managerial Decision-Making: Attitude, Subjective Norm, and Internal Improvements. Journal of Accounting & Organizational Change.
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2015 | Journal Article | LibreCat-ID: 5452
Isidor, R., Schwens, C., & Kabst, R. (2015). Interim Management Utilization, Firm Flexibility and its Impact on Firm Performance. International Journal of Human Resources Development and Management. .
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2015 | Journal Article | LibreCat-ID: 5454
Baum, M., Schäfer, M., & Kabst, R. (2015). Modeling the Impact of Advertisement-Image Congruity on Applicant Attraction. Human Resource Management. .
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2015 | Journal Article | LibreCat-ID: 5455
Baum, M., & Kabst, R. (2015). The effectiveness of recruitment advertisement and recruitment websites: Indirect and interactive effects on applicant attraction. Human Resource Management (HRM).
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2015 | Journal Article | LibreCat-ID: 5456
Wehner, M. C., Giardini, A., & Kabst, R. (2015). Recruitment Process Outsourcing and Applicant Reactions: When Does Image Make a Difference? . Human Resource Management. .
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2015 | Journal Article | LibreCat-ID: 5457
Li, C., & Parboteeah, P. (2015). The effect of culture on the responsiveness of firms to mimetic forces: Imitative foreign joint venture entries into China, 1985–2003. Journal of World Business, 50(3), 465–476.
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2015 | Journal Article | LibreCat-ID: 5458
Schneid, M., Isidor, R., Li, C., & Kabst, R. (2015). The influence of cultural context on the relationship between gender diversity and team performance: A meta-analysis. International Journal of Human Resource Management., 26(6), 733–756.
LibreCat
2015 | Conference Paper | LibreCat-ID: 46686
Feider, L., Garnefeld, I., & Böhm, E. (2015). Threatening customers not to return – An effective strategy for online retailers? 44th EMAC Annual Conference, Leuven. 44th EMAC Annual Conference, Leuven.
LibreCat
2015 | Conference Paper | LibreCat-ID: 46688
Eggert, A., Böhm, E., & Cramer, C. (2015). Stock market reactions to customer service outsourcing in manufacturing firms. 2015 AMA Winter Academic Conference, San Antonio, TX. 2015 AMA Winter Academic Conference, San Antonio, TX.
LibreCat
2015 | Conference Paper | LibreCat-ID: 46687
Böhm, E., Eggert, A., Terho, H., Ulaga, W., & Haas, A. (2015). Recognizing value creation opportunities in business markets. 2015 AMA Winter Academic Conference, San Antonio, TX. 2015 AMA Winter Academic Conference, San Antonio, TX.
LibreCat
2015 | Conference Paper | LibreCat-ID: 46685
Eggert, A., Böhm, E., & Cramer, C. (2015). Stock market reactions to business service outsourcing in manufacturing firms. 44th EMAC Annual Conference, Leuven. 44th EMAC Annual Conference, Leuven.
LibreCat
2015 | Journal Article | LibreCat-ID: 4959
Iseke, A., Kocks, B., Schneider, M., & Schulze-Bentrop, C. (2015). Cross-cutting organizational and demographic divides and the performance of research and development teams: two wrongs can make a right. R\&D Management, 1, 23--40.
LibreCat
2015 | Journal Article | LibreCat-ID: 45733
Eggert, A., Steinhoff, L., & Garnefeld, I. (2015). Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs. Journal of Service Research, 18(2), 210–228. https://doi.org/10.1177/1094670514566797
LibreCat
| DOI
2015 | Conference Paper | LibreCat-ID: 45748
Eggert, A., Steinhoff, L., & Witte, C. (2015). You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago. 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago.
LibreCat
2014 | Report | LibreCat-ID: 350
Kaimann, D., & Cox, J. (2014). The Interaction of Signals: A Fuzzy set Analysis of the Video Game Industry. Universität Paderborn.
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| Files available
2014 | Dissertation | LibreCat-ID: 352
Scheel, F. (2014). The Economics of Individual Behavior in Competitive Environments: Empirical Evidence from Real-Life Tournaments. Universität Paderborn.
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| Files available
2014 | Conference Abstract | LibreCat-ID: 3538
Rötzmeier-Keuper, J., & Wünderlich, N. (2014). Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability. In Proceedings of the 39th Annual Macromarketing Conference. London, GB.
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2014 | Conference Abstract | LibreCat-ID: 3541
Rötzmeier-Keuper, J., & Wünderlich, N. (2014). Interdependent Relationships Between and among Service Providers and Customer Collectives. In Proceedings of the AMA SERVSIG International Service Research Conference. Thessaloniki, GR.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7725
Eggert, A., Böhm, E., & Cramer, C. (2014). Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms. In 2015 AMA Winter Marketing Educators’ Conference Proceedings.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7727
Kanuri, V., Münkhoff, E., & Scheer, L. K. (2014). Service transition versus service infusion: Different pathways to success for service-oriented manufacturers? In ISBM 2014 Academic Conference.
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2014 | Conference Paper | LibreCat-ID: 7728
Eggert, A., Haas, A., Terho, H., Ulaga, W., & Münkhoff, E. (2014). Selling value in business markets: Why a powerful idea often fails. In ISBM 2014 Academic Conference.
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2014 | Conference Paper | LibreCat-ID: 7729
Ritter, T., Eggert, A., Münkhoff, E., & Ulaga, W. (2014). The corporate marketing department - Between value and vanish. In ISBM 2014 Academic Conference.
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2014 | Conference Paper | LibreCat-ID: 7730
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2014). Service transition: A viable option for manufacturing companies with declining financial performance? In Proceedings of the 43rd European Marketing Academy (EMAC) Conference.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7731
Terho, H., Eggert, A., Ulaga, W., & Haas, A. (2014). Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities. In 2014 AMA Winter Marketing Educators’ Proceedings.
LibreCat
2014 | Journal Article | LibreCat-ID: 5714
Schumann, J. H., Wünderlich, N., & Evanschitzky, H. (2014). Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits. Journal of Retailing, 90(1), 111–118.
LibreCat
2014 | Journal Article | LibreCat-ID: 444
Mir Djawadi, B., Fahr, R., & Turk, F. (2014). Conceptual Model and Economic Experiments to Explain Nonpersistence and Enable Mechanism Designs Fosterin Behavioral Change. Value in Health, (8), 814–822. https://doi.org/10.1016/j.jval.2014.08.2669
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| Files available
| DOI
2014 | Journal Article | LibreCat-ID: 4850
Eggert, A., Hogreve, J., Ulaga, W., & Muenkhoff, E. (2014). Revenue and profit implications of industrial service strategies. Journal of Service Research, (1), 23--39.
LibreCat
2014 | Journal Article | LibreCat-ID: 4872
Djawadi, B. M., Fahr, R., & Turk, F. (2014). “Conceptual Model and Economic Experiments to Explain Nonpersistence and Enable Mechanism Designs Fosterin Behavioral Change.” Value in Health, 17(8), 814–822.
LibreCat
2014 | Report | LibreCat-ID: 4922
Janssen, E., & Fahr, R. (2014). The Wage Effects of Social Norms-Evidence of Deviations from Peers’ Body Mass in Europe.
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2014 | Journal Article | LibreCat-ID: 4970
Thommes, K., Faure, M., & Heine, K. (2014). The internal market and the consumer: what consumers actually choose. Colum. J. Eur. L., 47.
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2014 | Journal Article | LibreCat-ID: 4971
Thommes, K., Akkerman, A., Torenvlied, R., & Born, M. (2014). The dark side of solidarity: social norms and social relations in the aftermath of strikes. Industrial Relations Journal, (4), 348--367.
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2014 | Journal Article | LibreCat-ID: 7426
Schneider, M., & Eggert, A. (2014). Embracing complex causality with the QCA method: An invitation. Journal of Business Market Management, 7(1), 312–328.
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2014 | Journal Article | LibreCat-ID: 7428
Eggert, A., Thiesbrummel, C., & Deutscher, C. (2014). Differential effects of product and service innovations on the financial performance of industrial firms. Journal of Business Market Management, 7(3), 380–405.
LibreCat
2014 | Book (Editor) | LibreCat-ID: 7435
Steinhoff, L. (Ed.). (2014). Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse. Wiesbaden: Springer Gabler.
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2014 | Dissertation | LibreCat-ID: 419
Kolle, A. (2014). Gender and ethnic discrimination in hiring : evidence from field experiments in the German labor market. Universität Paderborn.
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| Files available
2014 | Dissertation | LibreCat-ID: 440
Kaimann, D. (2014). Decision Making under Asymmetric Information in Markets for Experience Goods: Empirical Evidence of Signaling Effects on Consumer Perceptions. Universität Paderborn.
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| Files available
2014 | Working Paper | LibreCat-ID: 5036
Fahr, R., Janssen, E. A., & Sureth-Sloane, C. (2014). Can Tax Rate Increases Foster Investment Under Entry and Exit Flexibility? - Insights from an Economic Experiment (Vol. 166).
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2014 | Newspaper Article | LibreCat-ID: 5142
Fahr, R. (2014). Vom Wollen und Können ethischen Entscheidens. Theologie Und Glaube, pp. 260–269.
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2014 | Book | LibreCat-ID: 5147
Fahr, R. (2014). Verantwortungsvolles Handeln in Unternehmen. Die Rolle von kognitiven Verzerrungen und Selbsttäuschung bei ethischen Entscheidungen (pp. 137–166). Paderborn: Klaus von Stoch.
LibreCat
2014 | Book Chapter | LibreCat-ID: 5164
Akkerman, A., Torenvlied, R., Lehr, A., & Thommes, K. (2014). Contagious conflict: spill-over effects of labor conflict between and within organizations. In Social conflict within and between groups. Psychology Press.
LibreCat
2014 | Book | LibreCat-ID: 5167
Thommes, K., Walgenbach, P., & Oertel, S. (2014). Die Rechte von Arbeitnehmervertretern in Ost- und Westeuropa - Einheitseuropa oder Zweiklassengesellschaft? (pp. 216–245). Rainer Hampp-Verlag.
LibreCat
2014 | Journal Article | LibreCat-ID: 5444
Zapkau, F. B., Schwens, C., & Kabst, R. (2014). The Role of prior Entrepreneurial Exposure in the Entrepreneurial Process: A Review and Future Research Implications. Journal of Small Business Management.
LibreCat
2014 | Journal Article | LibreCat-ID: 5460
Vogt, S., Förster, B., & Kabst, R. (2014). Social media and e-participation: Challenges of social media for managing public projects. International Journal of Public Administration in the Digital Age. , 1(3), 87–107. https://doi.org/10.4018/ijpada.2014070105
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| DOI
2014 | Journal Article | LibreCat-ID: 5461
Zapkau, F. B., Schwens, C., & Kabst, R. (2014). Foreign Direct Investments and domestic employment of German SMEs: The moderating effect of owner-management. Journal of Small Business Management (JSBM)., 52(3), 451–476.
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2014 | Journal Article | LibreCat-ID: 5462
Isidor, R., Steinmetz, H., Schwens, C., & Kabst, R. (2014). Linking Transaction Cost and Social Exchange Theory to Explain Strategic Alliance Performance: A Meta-Analytic Structural Equation Model. International Journal of Strategic Business Alliances., 3(2).
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2014 | Journal Article | LibreCat-ID: 5463
Strohmeier, S., & Kabst, R. (2014). Configurations of e-HRM - An Empirical Exploration. Employee Relations., 36(4), 333–353.
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2014 | Journal Article | LibreCat-ID: 5778
Schnedler, W., & Vanberg, C. (2014). Playing hard to get: an economic rationale for crowding out of intrinsically motivated behavior. European Economic Review.
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| Files available
2014 | Conference Paper | LibreCat-ID: 46695
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2014). Service transition: A viable option for manufacturing companies with declining financial performance? 43rd EMAC Annual Conference, Valencia. 43rd EMAC Annual Conference, Valencia.
LibreCat
2014 | Conference Paper | LibreCat-ID: 46692
Kanuri, V., Münkhoff, E., & Scheer, L. K. (2014). Service transition versus service infusion: Different pathways to success for service-oriented manufacturers? ISBM 2014 Academic Conference, San Francisco, CA. ISBM 2014 Academic Conference, San Francisco, CA.
LibreCat
2014 | Conference Paper | LibreCat-ID: 46693
Münkhoff, E., Eggert, A., Terho, H., Haas, A., & Ulaga, W. (2014). Salespersons’ solution crafting capability: A knowledge-based perspective. ISBM 2014 Academic Conference, San Francisco, CA. ISBM 2014 Academic Conference, San Francisco, CA.
LibreCat
2014 | Conference Paper | LibreCat-ID: 46694
Eggert, A., Haas, A., Terho, H., Ulaga, W., & Münkhoff, E. (2014). Selling value in business markets: Why a powerful idea often fails. ISBM 2014 Academic Conference, San Francisco, CA. ISBM 2014 Academic Conference, San Francisco, CA.
LibreCat
2014 | Journal Article | LibreCat-ID: 41341
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2014). Revenue and Profit Implications of Industrial Service Strategies. Journal of Service Research, 17(1), 23–39. https://doi.org/10.1177/1094670513485823
LibreCat
| DOI
2014 | Journal Article | LibreCat-ID: 4958
Schneider, M., & Eggert, A. (2014). Embracing complex causality with the QCA method: An invitation. Journal of Business Market Management, 1, 312--328.
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2014 | Journal Article | LibreCat-ID: 4957
Wozny, C., & Schneider, M. (2014). A matter of degree: the continuing training gap for women in Europe. Socio-Economic Review, 2, 353--379.
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2014 | Book | LibreCat-ID: 45719
Steinhoff, L. (2014). Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse. Springer Gabler. https://doi.org/10.1007/978-3-658-06357-3
LibreCat
| DOI
2014 | Book Chapter | LibreCat-ID: 45735
Eggert, A., Garnefeld, I., & Steinhoff, L. (2014). How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs? In A. Geyer-Schulz & L. Meyer-Waarden (Eds.), Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1) (pp. 31–36). KIT Scientific Publishing. https://doi.org/10.5445/KSP/1000038784/04
LibreCat
| DOI
2014 | Book Chapter | LibreCat-ID: 45736
Steinhoff, L., & Palmatier, R. W. (2014). Three Perspectives for Making Loyalty Programs More Effective. In A. Geyer-Schulz & L. Meyer-Waarden (Eds.), Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1) (pp. 147–152). KIT Scientific Publishing. https://doi.org/10.5445/KSP/1000038784/16
LibreCat
| DOI
2014 | Working Paper | LibreCat-ID: 45755
Henderson, C. M., Steinhoff, L., & Palmatier, R. W. (2014). Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series. (pp. 14–121).
LibreCat
| Files available
2013 | Conference Abstract | LibreCat-ID: 21133
Oertel, S., Thommes, K., & Walgenbach, P. (2013). Born in the GDR: Imprinting, Structural Inertia and the Survival Chances of Organizations. In G. Atinc (Ed.), Academy of Management Annual Meeting Proceedings. https://doi.org/10.5465/ambpp.2013.11642abstract
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| DOI
2013 | Conference Paper | LibreCat-ID: 7732
Eggert, A., Thiesbrummel, C., & Deutscher, C. (2013). Can service innovations substitute or complement product innovations? The case of German industrial firms. In Proceedings of the 20th International Product Development Management Conference.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7733
Eggert, A., Ulaga, W., Steiner, M., & Backhaus, K. (2013). Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats. In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7734
Garnefeld, I., Münkhoff, E., & Raum, K. (2013). Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7735
Münkhoff, E., Garnefeld, I., & Bruns, A. (2013). How to prolong a sales promotion – Ex-post time extension versus reframing. In roceedings of the 42nd European Marketing Academy (EMAC) Conference.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7736
Posner , T., Garnefeld, I., & Eggert, A. (2013). Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior. In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7737
Steinhoff, L., & Palmatier, R. W. (2013). The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance. In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7738
Eggert, A., Thiesbrummel, C., & Deutscher, C. (2013). Exploring differential effects of product and service innovations on industrial firms’ financial performance. In 2013 AMA Winter Marketing Educators’ Proceedings.
LibreCat
2013 | Journal Article | LibreCat-ID: 5715
Wünderlich, N., Wangenheim, F. V., & Bitner, M. J. (2013). High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services. Journal of Service Research, 16(1), 3–20.
LibreCat
2013 | Journal Article | LibreCat-ID: 6101
Kabst, R., & Wehner, M. C. (2013). Editorial: Internationales Personalmanagement: Den kulturellen Kontext gestalten. PERSONALquartely, 65(4), 34–39.
LibreCat
2013 | Book Chapter | LibreCat-ID: 6147
Weber, P., & Kabst, R. (2013). Unterstützung von Kommunalverwaltung bei Bürgerbeteiligung. In H. Hill (Ed.), Verwaltungskommunikation - Wissenschaftliche Analyse und praktische Beispiele (pp. 145–152). Baden-Baden: Nomos.
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2013 | Conference Paper | LibreCat-ID: 6271
Weber, H., Wehner, M., & Kabst, R. (2013). Institutional Determinants of Work-Family Practices: An International Comparative Examination. .
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2013 | Conference Paper | LibreCat-ID: 6272
Golubovic, S., Wehner, M., Baum, M., & Kabst, R. (2013). HR-Praktiken und Innovation: Wie können Wissens- und Technologievorsprünge im Unternehmen generiert werden?
LibreCat
2013 | Conference Paper | LibreCat-ID: 6274
Isidor, R., Wehner, M., Li, C., & Kabst, R. (2013). Institutional Pressures and Interorganizational Imitation: A Quasilongitudinal Analyses of Temporary Work in the UK and Germany.
LibreCat
2013 | Journal Article | LibreCat-ID: 480
Frick, B., & Simmons, R. (2013). The Impact of Individual and Collective Reputation on Wine Prices: Empirical Evidence from the Mosel Valley. Journal of Business Economics, 83(2), 101–119. https://doi.org/10.1007/s11573-013-0652-x
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| Files available
| DOI