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131 Publications
2017 | Conference Paper | LibreCat-ID: 5483
Cramer C, Boehm E, Eggert A. Service Awards: Do They Help or Harm in Case of a Service Failure? 2017.
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2016 | Journal Article | LibreCat-ID: 4839
Steiner M, Eggert A, Ulaga W, Backhaus K. Do customized service packages impede value capture in industrial markets? Journal of the Academy of marketing Science. 2016;(2):151--165.
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2016 | Journal Article | LibreCat-ID: 4842
Boehm E, Backhaus C, Eggert A, Cummins T. Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective. Journal of Strategic Contracting and Negotiation. 2016;(1-2):128--149.
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2016 | Journal Article | LibreCat-ID: 4843
Steiner M, Wiegand N, Eggert A, Backhaus K. Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations. International Journal of Research in Marketing. 2016;(2):276--296.
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2016 | Journal Article | LibreCat-ID: 4845
Wagner SM, Eggert A. Co-management of purchasing and marketing: Why, when and how? Industrial Marketing Management. 2016:27--36.
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2016 | Journal Article | LibreCat-ID: 7419
Steinhoff L, Palmatier RW. Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. Journal of the Academy of Marketing Science. 2016;44(1):88-107.
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2016 | Conference Paper | LibreCat-ID: 7673
Cramer C, Böhm E, Eggert A. The Service Award Paradox. In: Proceedings of the 45th European Marketing Academy (EMAC) Conference. ; 2016.
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2016 | Conference Paper | LibreCat-ID: 7675
Cramer C, Böhm E, Eggert A. Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side. In: 2016 AMA Winter Marketing Educators’ Conference Proceeding. ; 2016.
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2016 | Conference Paper | LibreCat-ID: 7686
Böhm E, Backhaus C, Eggert A, Pitsis T. Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective. In: 2016 AMA Winter Marketing Educators’ Conference Proceedings. ; 2016.
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2015 | Conference Paper | LibreCat-ID: 7722
Eggert A, Steinhoff L, Witte C. You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. In: 2015 AMA Summer Marketing Educators’ Conference Proceedings. ; 2015.
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2015 | Conference Paper | LibreCat-ID: 7723
Cramer C, Böhm E, Eggert A. Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms. In: Proceedings of the 44th European Marketing Academy (EMAC) Conference. ; 2015.
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2015 | Conference Paper | LibreCat-ID: 7724
Feider L, Garnefeld I, Böhm E. Threatening customers not to return – An effective strategy for online retailers? In: Proceedings of the 44th European Marketing Academy (EMAC) Conference. ; 2015.
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2015 | Journal Article | LibreCat-ID: 4847
Eggert A, Steinhoff L, Garnefeld I. Managing the bright and dark sides of status endowment in hierarchical loyalty programs. Journal of Service Research. 2015;18(2):210--228.
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2015 | Journal Article | LibreCat-ID: 4848
Terho H, Eggert A, Haas A, Ulaga W. How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling. Industrial Marketing Management. 2015:12--21.
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2015 | Journal Article | LibreCat-ID: 4849
Eggert A, Thiesbrummel C, Deutscher C. Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies? Industrial Marketing Management. 2015:173--183.
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2015 | Book Chapter | LibreCat-ID: 4943
Eggert A, Haas A, Ulaga W, Terho H. Wertbasiertes Verkaufen auf Industriegütermärkten. In: Handbuch Business-to-Business-Marketing. Wiesbaden: Springer Fachmedien Wiesbaden; 2015:483-495. doi:10.1007/978-3-8349-4681-2_23
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| DOI
2014 | Conference Paper | LibreCat-ID: 7725
Eggert A, Böhm E, Cramer C. Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms. In: 2015 AMA Winter Marketing Educators’ Conference Proceedings. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 7727
Kanuri V, Münkhoff E, Scheer LK. Service transition versus service infusion: Different pathways to success for service-oriented manufacturers? In: ISBM 2014 Academic Conference. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 7728
Eggert A, Haas A, Terho H, Ulaga W, Münkhoff E. Selling value in business markets: Why a powerful idea often fails. In: ISBM 2014 Academic Conference. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 7729
Ritter T, Eggert A, Münkhoff E, Ulaga W. The corporate marketing department - Between value and vanish. In: ISBM 2014 Academic Conference. ; 2014.
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