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131 Publications
2010 | Conference Paper | LibreCat-ID: 7810
Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2010). Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study. In Proceedings of the 2010 AMA Summer Marketing Educators’ Conference.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7846
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2010). Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis. In Proceedings of the 2nd ISBM Workshop at Harvard Business School.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7853
Frick, B., Eggert, A., & Hogreve, J. (2010). Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis. In Proceedings of the 39th EMAC Conference.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7854
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2010). Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis. In Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7855
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2010). Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers. In Proceedings of the 2010 AMA Winter Marketing Educators’ Conference.
LibreCat
2010 | Journal Article | LibreCat-ID: 4858
Eggert, A., & Ulaga, W. (2010). Managing customer share in key supplier relationships. Industrial Marketing Management, (8), 1346--1355.
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2010 | Journal Article | LibreCat-ID: 4859
Wagner, S. M., Eggert, A., & Lindemann, E. (2010). Creating and appropriating value in collaborative relationships. Journal of Business Research, (8), 840--848.
LibreCat
2010 | Book Chapter | LibreCat-ID: 4960
Eggert, A., & Garnefeld, I. (2010). Kundenbindung auf Basis des Relationship Value. In Handbuch Kundenbindungsmanagement (pp. 191–208). Wiesbaden: Gabler. https://doi.org/10.1007/978-3-658-13650-5_7
LibreCat
| DOI
2009 | Conference Paper | LibreCat-ID: 7857
Eggert, A., Henseler, J., & Hollmann, S. (2009). Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels. In Proceedings of the 17th International Colloquium in Relationship Marketing.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7866
Woisetschläger, D., Garnefeld, I., & Eggert, A. (2009). Can Successful Customer Acquisition Hurt the Existing Customer Base? In Proceedings of the 2009 AMA Summer Marketing Educators’ Conference.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7867
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2009). Referral reward programs: New customer acquisition by opportunism? In Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7868
Eggert, A., & Ulaga, W. (2009). Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go? In Proceedings of the 4th International Conference on Business Market Management.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7869
Garnefeld, I., Helm, S., Tax, S., & Eggert, A. (2009). Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect? In Proceedings of the 2009 AMA Winter Educators’ Proceedings.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7870
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2009). Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior. In Proceedings of the 38th European Marketing Academy (EMAC) Conference.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7871
Eggert, A., Henseler, J., & Hollmann, S. (2009). Who Owns the Customer? Exploring Customer Loyalty in a Channel Context. In Proceedings of the 38th European Marketing Academy (EMAC) Conference.
LibreCat
2009 | Journal Article | LibreCat-ID: 4860
Eggert, A., Ulaga, W., & Hollmann, S. (2009). Benchmarking the impact of customer share in key-supplier relationships. Journal of Business & Industrial Marketing, (3/4), 154--160.
LibreCat
2009 | Book Chapter | LibreCat-ID: 4961
Helm, S., Eggert, A., & Garnefeld, I. (2009). Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares. In Handbook of Partial Least Squares (pp. 515–534). Berlin, Heidelberg: Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-540-32827-8_23
LibreCat
| DOI
2009 | Book Chapter | LibreCat-ID: 7441
Helm, S., Eggert, A., & Garnefeld, I. (2009). Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS. In V. Esposito Vinzi, W. Chin, J. Henseler, & H. Wang (Eds.), Handbook of Partial Least Squares - Concepts, Methods and Applications (pp. 515–534). Berlin: Springer.
LibreCat
2008 | Journal Article | LibreCat-ID: 4861
Gouthier, M. H., Eggert, A., & Nogly, F. (2008). Offshoring der Kundeninteraktion: Eine empirische Analyse der Wirkung der Sprachqualität am Beispiel von Call Centern. Schmalenbachs Zeitschrift Für Betriebswirtschaftliche Forschung, (1), 48--70.
LibreCat
2008 | Book Chapter | LibreCat-ID: 4962
Ulaga, W., & Eggert, A. (2008). Linking Customer Value to Customer Share in Business Relationships. In F. Golfetto & M. Gibbert (Eds.), Woodside.
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