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131 Publications
2009 | Conference Paper | LibreCat-ID: 7867
Referral reward programs: New customer acquisition by opportunism?
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
LibreCat
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
2009 | Conference Paper | LibreCat-ID: 7868
Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?
A. Eggert, W. Ulaga, in: Proceedings of the 4th International Conference on Business Market Management, 2009.
LibreCat
A. Eggert, W. Ulaga, in: Proceedings of the 4th International Conference on Business Market Management, 2009.
2009 | Conference Paper | LibreCat-ID: 7869
Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?
I. Garnefeld, S. Helm, S. Tax, A. Eggert, in: Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.
LibreCat
I. Garnefeld, S. Helm, S. Tax, A. Eggert, in: Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.
2009 | Conference Paper | LibreCat-ID: 7870
Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
LibreCat
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
2009 | Conference Paper | LibreCat-ID: 7871
Who Owns the Customer? Exploring Customer Loyalty in a Channel Context
A. Eggert, J. Henseler, S. Hollmann, in: Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
LibreCat
A. Eggert, J. Henseler, S. Hollmann, in: Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
2009 | Journal Article | LibreCat-ID: 4860
Benchmarking the impact of customer share in key-supplier relationships
A. Eggert, W. Ulaga, S. Hollmann, Journal of Business & Industrial Marketing (2009) 154--160.
LibreCat
A. Eggert, W. Ulaga, S. Hollmann, Journal of Business & Industrial Marketing (2009) 154--160.
2009 | Book Chapter | LibreCat-ID: 4961
Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares
S. Helm, A. Eggert, I. Garnefeld, in: Handbook of Partial Least Squares, Springer Berlin Heidelberg, Berlin, Heidelberg, 2009, pp. 515–534.
LibreCat
| DOI
S. Helm, A. Eggert, I. Garnefeld, in: Handbook of Partial Least Squares, Springer Berlin Heidelberg, Berlin, Heidelberg, 2009, pp. 515–534.
2009 | Book Chapter | LibreCat-ID: 7441
Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS
S. Helm, A. Eggert, I. Garnefeld, in: V. Esposito Vinzi, W. Chin, J. Henseler, H. Wang (Eds.), Handbook of Partial Least Squares - Concepts, Methods and Applications, Springer, Berlin, 2009, pp. 515–534.
LibreCat
S. Helm, A. Eggert, I. Garnefeld, in: V. Esposito Vinzi, W. Chin, J. Henseler, H. Wang (Eds.), Handbook of Partial Least Squares - Concepts, Methods and Applications, Springer, Berlin, 2009, pp. 515–534.
2008 | Journal Article | LibreCat-ID: 4861
Offshoring der Kundeninteraktion: Eine empirische Analyse der Wirkung der Sprachqualität am Beispiel von Call Centern
M.H. Gouthier, A. Eggert, F. Nogly, Schmalenbachs Zeitschrift Für Betriebswirtschaftliche Forschung (2008) 48--70.
LibreCat
M.H. Gouthier, A. Eggert, F. Nogly, Schmalenbachs Zeitschrift Für Betriebswirtschaftliche Forschung (2008) 48--70.
2008 | Book Chapter | LibreCat-ID: 4962
Linking Customer Value to Customer Share in Business Relationships.
W. Ulaga, A. Eggert, in: F. Golfetto, M. Gibbert (Eds.), Woodside, 2008.
LibreCat
W. Ulaga, A. Eggert, in: F. Golfetto, M. Gibbert (Eds.), Woodside, 2008.
2008 | Book Chapter | LibreCat-ID: 7443
Linking Customer Value to Customer Share in Business Relationship
W. Ulaga, A. Eggert, in: A. Woodside, F. Golfetto, M. Gibbert (Eds.), Creating and Managing Superior Customer Value, 2008, pp. 221–247.
LibreCat
W. Ulaga, A. Eggert, in: A. Woodside, F. Golfetto, M. Gibbert (Eds.), Creating and Managing Superior Customer Value, 2008, pp. 221–247.
2007 | Journal Article | LibreCat-ID: 4863
Kundenbindung durch Weiterempfehlung? Eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden.
A. Eggert, S. Helm, I. Garnefeld, Marketing ZfP (2007) 233--246.
LibreCat
A. Eggert, S. Helm, I. Garnefeld, Marketing ZfP (2007) 233--246.
2006 | Journal Article | LibreCat-ID: 4864
Value-based differentiation in business relationships: Gaining and sustaining key supplier status
W. Ulaga, A. Eggert, Journal of Marketing (2006) 119--136.
LibreCat
W. Ulaga, A. Eggert, Journal of Marketing (2006) 119--136.
2006 | Journal Article | LibreCat-ID: 4868
Relationship value and relationship quality: Broadening the Nomological Network of Business-to-Business Relationships.
W. Ulaga, A. Eggert, European Journal of Marketing 40 (2006) 311–327.
LibreCat
| DOI
W. Ulaga, A. Eggert, European Journal of Marketing 40 (2006) 311–327.
2006 | Journal Article | LibreCat-ID: 7432
Value Creation in the Relationship Lifecycle: A Quasi-Longitudinal Analysis
A. Eggert, W. Ulaga, F. Schultz, Industrial Marketing Management 35 (2006) 20–27.
LibreCat
A. Eggert, W. Ulaga, F. Schultz, Industrial Marketing Management 35 (2006) 20–27.
2005 | Journal Article | LibreCat-ID: 4869
Value creation in the relationship life cycle: A quasi-longitudinal analysis
A. Eggert, W. Ulaga, F. Schultz, Industrial Marketing Management 35 (2005) 20–27.
LibreCat
| DOI
A. Eggert, W. Ulaga, F. Schultz, Industrial Marketing Management 35 (2005) 20–27.
2005 | Journal Article | LibreCat-ID: 4876
The Dynamic Nature of Value in Business Markets: New versus ongoing Supplier Relationships.
W. Ulaga, J.-L. Arrègle, A. Eggert, Finanza Marketing E Produzione (2005).
LibreCat
W. Ulaga, J.-L. Arrègle, A. Eggert, Finanza Marketing E Produzione (2005).
2005 | Journal Article | LibreCat-ID: 4890
Relationship Value in Business Markets: The Construct and Its Dimensions
W. Ulaga, A. Eggert, Journal of Business-to-Business Marketing 12 (2005) 73–99.
LibreCat
| DOI
W. Ulaga, A. Eggert, Journal of Business-to-Business Marketing 12 (2005) 73–99.
2005 | Book (Editor) | LibreCat-ID: 4924
Handbuch PLS-Pfad¬modellierung: Methoden, Anwendung, Praxisbeispiele.
F. Bliemel, A. Eggert, G. Fassott, eds., Handbuch PLS-Pfad¬modellierung: Methoden, Anwendung, Praxisbeispiele., 2005.
LibreCat
F. Bliemel, A. Eggert, G. Fassott, eds., Handbuch PLS-Pfad¬modellierung: Methoden, Anwendung, Praxisbeispiele., 2005.
2005 | Book Chapter | LibreCat-ID: 7447
Die PLS-Pfadmodellierung: Mehr als eine Alternative zur Kovarianzstrukturanalyse
F. Bliemel, A. Eggert, G. Fassott, J. Henseler, in: F. Bliemel, A. Eggert, G. Fassott, J. Henseler (Eds.), Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, Schäffer-Poeschel, Stuttgart, 2005, pp. 9–16.
LibreCat
F. Bliemel, A. Eggert, G. Fassott, J. Henseler, in: F. Bliemel, A. Eggert, G. Fassott, J. Henseler (Eds.), Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, Schäffer-Poeschel, Stuttgart, 2005, pp. 9–16.