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131 Publications
2009 | Conference Paper | LibreCat-ID: 7867
Garnefeld, I., et al. “Referral Reward Programs: New Customer Acquisition by Opportunism?” Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7868
Eggert, A., and W. Ulaga. “Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?” Proceedings of the 4th International Conference on Business Market Management, 2009.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7869
Garnefeld, I., et al. “Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?” Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7870
Garnefeld, I., et al. “Unintended Effects of Referral Reward Programs: Exploring the Impact of Rewards on Opportunistic Behavior.” Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
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2009 | Conference Paper | LibreCat-ID: 7871
Eggert, A., et al. “Who Owns the Customer? Exploring Customer Loyalty in a Channel Context.” Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
LibreCat
2009 | Journal Article | LibreCat-ID: 4860
Eggert, Andreas, et al. “Benchmarking the Impact of Customer Share in Key-Supplier Relationships.” Journal of Business & Industrial Marketing, no. 3/4, 2009, pp. 154--160.
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2009 | Book Chapter | LibreCat-ID: 4961
Helm, Sabrina, et al. “Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares.” Handbook of Partial Least Squares, Springer Berlin Heidelberg, 2009, pp. 515–34, doi:10.1007/978-3-540-32827-8_23.
LibreCat
| DOI
2009 | Book Chapter | LibreCat-ID: 7441
Helm, S., et al. “Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS.” Handbook of Partial Least Squares - Concepts, Methods and Applications, edited by V Esposito Vinzi et al., Springer, 2009, pp. 515–34.
LibreCat
2008 | Journal Article | LibreCat-ID: 4861
Gouthier, Matthias HJ, et al. “Offshoring Der Kundeninteraktion: Eine Empirische Analyse Der Wirkung Der Sprachqualität Am Beispiel von Call Centern.” Schmalenbachs Zeitschrift Für Betriebswirtschaftliche Forschung, no. 1, 2008, pp. 48--70.
LibreCat
2008 | Book Chapter | LibreCat-ID: 4962
Ulaga, Wolfgang, and Andres Eggert. “Linking Customer Value to Customer Share in Business Relationships.” Woodside, edited by Francesca Golfetto and Michael Gibbert, 2008.
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2008 | Book Chapter | LibreCat-ID: 7443
Ulaga, W., and A. Eggert. “Linking Customer Value to Customer Share in Business Relationship.” Creating and Managing Superior Customer Value, edited by A Woodside et al., vol. 14, 2008, pp. 221–47.
LibreCat
2007 | Journal Article | LibreCat-ID: 4863
Eggert, Andreas, et al. “Kundenbindung Durch Weiterempfehlung? Eine Experimentelle Untersuchung Der Wirkung Positiver Kundenempfehlungen Auf Die Bindung Des Empfehlenden.” Marketing ZfP, no. 4, 2007, pp. 233--246.
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2006 | Journal Article | LibreCat-ID: 4864
Ulaga, Wolfgang, and Andreas Eggert. “Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status.” Journal of Marketing, no. 1, 2006, pp. 119--136.
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2006 | Journal Article | LibreCat-ID: 4868
Ulaga, Wolfgang, and Andreas Eggert. “Relationship Value and Relationship Quality: Broadening the Nomological Network of Business-to-Business Relationships.” European Journal of Marketing, vol. 40, no. 3/4, Emerald, 2006, pp. 311–27, doi:10.1108/03090560610648075.
LibreCat
| DOI
2006 | Journal Article | LibreCat-ID: 7432
Eggert, A., et al. “Value Creation in the Relationship Lifecycle: A Quasi-Longitudinal Analysis.” Industrial Marketing Management, vol. 35, no. 1, 2006, pp. 20–27.
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2005 | Journal Article | LibreCat-ID: 4869
Eggert, Andreas, et al. “Value Creation in the Relationship Life Cycle: A Quasi-Longitudinal Analysis.” Industrial Marketing Management, vol. 35, no. 1, Elsevier BV, 2005, pp. 20–27, doi:10.1016/j.indmarman.2005.07.003.
LibreCat
| DOI
2005 | Journal Article | LibreCat-ID: 4876
Ulaga, Wolfgang, et al. “The Dynamic Nature of Value in Business Markets: New versus Ongoing Supplier Relationships.” Finanza Marketing E Produzione, 2005.
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2005 | Journal Article | LibreCat-ID: 4890
Ulaga, Wolfgang, and Andreas Eggert. “Relationship Value in Business Markets: The Construct and Its Dimensions.” Journal of Business-to-Business Marketing, vol. 12, no. 1, Informa UK Limited, 2005, pp. 73–99, doi:10.1300/j033v12n01_04.
LibreCat
| DOI
2005 | Book (Editor) | LibreCat-ID: 4924
Bliemel, Friedhelm, et al., editors. Handbuch PLS-Pfad¬modellierung: Methoden, Anwendung, Praxisbeispiele. 2005.
LibreCat
2005 | Book Chapter | LibreCat-ID: 7447
Bliemel, F., et al. “Die PLS-Pfadmodellierung: Mehr Als Eine Alternative Zur Kovarianzstrukturanalyse.” Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, edited by F Bliemel et al., Schäffer-Poeschel, 2005, pp. 9–16.
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