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131 Publications
2009 | Conference Paper | LibreCat-ID: 7867
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Referral reward programs: New customer acquisition by opportunism?,” in Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
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2009 | Conference Paper | LibreCat-ID: 7868
A. Eggert and W. Ulaga, “Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?,” in Proceedings of the 4th International Conference on Business Market Management, 2009.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7869
I. Garnefeld, S. Helm, S. Tax, and A. Eggert, “Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?,” in Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7870
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior,” in Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
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2009 | Conference Paper | LibreCat-ID: 7871
A. Eggert, J. Henseler, and S. Hollmann, “Who Owns the Customer? Exploring Customer Loyalty in a Channel Context,” in Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
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2009 | Journal Article | LibreCat-ID: 4860
A. Eggert, W. Ulaga, and S. Hollmann, “Benchmarking the impact of customer share in key-supplier relationships,” Journal of Business & Industrial Marketing, no. 3/4, pp. 154--160, 2009.
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2009 | Book Chapter | LibreCat-ID: 4961
S. Helm, A. Eggert, and I. Garnefeld, “Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares,” in Handbook of Partial Least Squares, Berlin, Heidelberg: Springer Berlin Heidelberg, 2009, pp. 515–534.
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| DOI
2009 | Book Chapter | LibreCat-ID: 7441
S. Helm, A. Eggert, and I. Garnefeld, “Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS,” in Handbook of Partial Least Squares - Concepts, Methods and Applications, V. Esposito Vinzi, W. Chin, J. Henseler, and H. Wang, Eds. Berlin: Springer, 2009, pp. 515–534.
LibreCat
2008 | Journal Article | LibreCat-ID: 4861
M. H. Gouthier, A. Eggert, and F. Nogly, “Offshoring der Kundeninteraktion: Eine empirische Analyse der Wirkung der Sprachqualität am Beispiel von Call Centern,” Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, no. 1, pp. 48--70, 2008.
LibreCat
2008 | Book Chapter | LibreCat-ID: 4962
W. Ulaga and A. Eggert, “Linking Customer Value to Customer Share in Business Relationships.,” in Woodside, F. Golfetto and M. Gibbert, Eds. 2008.
LibreCat
2008 | Book Chapter | LibreCat-ID: 7443
W. Ulaga and A. Eggert, “Linking Customer Value to Customer Share in Business Relationship,” in Creating and Managing Superior Customer Value, vol. 14, A. Woodside, F. Golfetto, and M. Gibbert, Eds. 2008, pp. 221–247.
LibreCat
2007 | Journal Article | LibreCat-ID: 4863
A. Eggert, S. Helm, and I. Garnefeld, “Kundenbindung durch Weiterempfehlung? Eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden.,” Marketing ZfP, no. 4, pp. 233--246, 2007.
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2006 | Journal Article | LibreCat-ID: 4864
W. Ulaga and A. Eggert, “Value-based differentiation in business relationships: Gaining and sustaining key supplier status,” Journal of marketing, no. 1, pp. 119--136, 2006.
LibreCat
2006 | Journal Article | LibreCat-ID: 7432
A. Eggert, W. Ulaga, and F. Schultz, “Value Creation in the Relationship Lifecycle: A Quasi-Longitudinal Analysis,” Industrial Marketing Management, vol. 35, no. 1, pp. 20–27, 2006.
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2005 | Journal Article | LibreCat-ID: 4876
W. Ulaga, J.-L. Arrègle, and A. Eggert, “The Dynamic Nature of Value in Business Markets: New versus ongoing Supplier Relationships.,” Finanza Marketing E Produzione, 2005.
LibreCat
2005 | Book (Editor) | LibreCat-ID: 4924
F. Bliemel, A. Eggert, and G. Fassott, Eds., Handbuch PLS-Pfad¬modellierung: Methoden, Anwendung, Praxisbeispiele. 2005.
LibreCat
2005 | Book Chapter | LibreCat-ID: 7447
F. Bliemel, A. Eggert, G. Fassott, and J. Henseler, “Die PLS-Pfadmodellierung: Mehr als eine Alternative zur Kovarianzstrukturanalyse,” in Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, F. Bliemel, A. Eggert, G. Fassott, and J. Henseler, Eds. Stuttgart: Schäffer-Poeschel, 2005, pp. 9–16.
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