Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).

We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.

43 Publications


2019 | Journal Article | LibreCat-ID: 45730
Online Relationship Marketing
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.
LibreCat | DOI
 

2019 | Conference Paper | LibreCat-ID: 45743
Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey
L. Steinhoff, M. Zondag, in: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
LibreCat
 

2019 | Journal Article | LibreCat-ID: 45729
Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing 83 (2019) 115–132.
LibreCat | DOI
 

2018 | Conference Paper | LibreCat-ID: 45745
Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey
L. Steinhoff, M. Zondag, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
LibreCat
 

2018 | Journal Article | LibreCat-ID: 45731
Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement
L. Steinhoff, C. Witte, A. Eggert, Journal of Service Management Research 2 (2018) 22–35.
LibreCat | DOI
 

2018 | Conference Paper | LibreCat-ID: 45744
Are Gift Purchases an Effective Driver of Customer Loyalty?
A. Eggert, L. Steinhoff, C. Witte, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
LibreCat
 

2017 | Conference Paper | LibreCat-ID: 45746
The Loyalty Effect of Gift Purchases
A. Eggert, L. Steinhoff, C. Witte, in: 2017 Winter AMA Conference Proceedings, Orlando, 2017.
LibreCat
 

2016 | Journal Article | LibreCat-ID: 45732
Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects
L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2016) 88–107.
LibreCat | DOI
 

2016 | Working Paper | LibreCat-ID: 45754
Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series
L. Steinhoff, E. Fang, R.W. Palmatier, K. Wang, Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series, 2016.
LibreCat | Files available
 

2016 | Conference Paper | LibreCat-ID: 45747
The Power of Gift Purchases in Strengthening Customer-Company Relationships
C. Witte, L. Steinhoff, A. Eggert, in: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
LibreCat
 

2015 | Journal Article | LibreCat-ID: 45733
Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs
A. Eggert, L. Steinhoff, I. Garnefeld, Journal of Service Research 18 (2015) 210–228.
LibreCat | DOI
 

2015 | Conference Paper | LibreCat-ID: 45748
You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty
A. Eggert, L. Steinhoff, C. Witte, in: 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015.
LibreCat
 

2014 | Book | LibreCat-ID: 45719
Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse
L. Steinhoff, Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse, Springer Gabler, Wiesbaden, 2014.
LibreCat | DOI
 

2014 | Book Chapter | LibreCat-ID: 45735
How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs?
A. Eggert, I. Garnefeld, L. Steinhoff, in: A. Geyer-Schulz, L. Meyer-Waarden (Eds.), Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), KIT Scientific Publishing, Karlsruhe, 2014, pp. 31–36.
LibreCat | DOI
 

2014 | Book Chapter | LibreCat-ID: 45736
Three Perspectives for Making Loyalty Programs More Effective
L. Steinhoff, R.W. Palmatier, in: A. Geyer-Schulz, L. Meyer-Waarden (Eds.), Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), KIT Scientific Publishing, Karlsruhe, 2014, pp. 147–152.
LibreCat | DOI
 

2014 | Working Paper | LibreCat-ID: 45755
Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series.
C.M. Henderson, L. Steinhoff, R.W. Palmatier, Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series., 2014.
LibreCat | Files available
 

2013 | Journal Article | LibreCat-ID: 45734
Primacy versus Recency Effects in Extended Service Encounters
I. Garnefeld, L. Steinhoff, Journal of Service Management 24 (2013) 64–81.
LibreCat | DOI
 

2013 | Conference Paper | LibreCat-ID: 45749
The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance
L. Steinhoff, R.W. Palmatier, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul, 2013.
LibreCat
 

2013 | Working Paper | LibreCat-ID: 45756
Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series
L. Steinhoff, R.W. Palmatier, Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series, 2013.
LibreCat | Files available
 

2012 | Conference Paper | LibreCat-ID: 45750
The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2012.
LibreCat
 

Filters and Search Terms

department=733

Search

Filter Publications

Display / Sort

Export / Embed